Scott Frost Email & Phone Number

Cleveland, Ohio, US

• Formulates and implements ideas to grow existing casino business and expand into new business opportunities
• Strategic contributor who anticipates and develops marketing initiatives in reaction to market and economic conditions, changes in competition, and any adjustments necessary to previously planning assumptions
• Responsible for all player development strategies and initiatives, including providing leadership for a team of Executive Hosts
• Oversees integrity of all direct mail offers, offer redemptions, customer lists and customer records
• Establishes, maintains, and controls department budgets for direct marketing, promotions, advertising, and/or public relations; also oversees the development, negotiation, implementation and execution of special events.
• Evaluates the success of special events and casino promotions to then make recommendations for constant improvement in execution and revenue generation

Cleveland, OH, US

• Formulates and implements program policy for the administration of VLT (Video Lottery Terminals; slot machines) gaming at Racino gaming facilities including regulatory enforcement, compliance audits, promotional.
• Assists with the regulation of over $19.6B in annual wagering activity from roughly 10,500 VLT machines that operate in seven Racino gaming properties
• Analyzes and evaluates VLT operations to ensure compliance with all applicable laws and regulations in concert with recommending policies & procedures to maximize revenue
• Develops and maintains administrative rules, agency standards and regulations for VLT program and ensures distribution to stakeholders including the Racino executive team
• Evaluates and tests VLT business processes including internal control documents, policies, and procedures in areas of responsible gaming, employee training, security & surveillance, VLT operations, cage & credit.
• Manages the Lottery’s racetrack marketing sponsorship program

Davie, FL, US

• Directed casino destination marketing strategies and related communications efforts including advertising, public relations, player development, digital media, direct marketing, and promotions
• Increased market share by 6.5% and revenue by 19% including a new monthly record of $21.4M
• Overhauled the player development hosting program by infusing accountability, installing a mid-tier database focus to growth in the high value player segment
• Managed advertising agency relationships and nurtured media relationships to ensure ROI and efficient use of a $8M media budget
• Spearheaded digital initiatives including SEO, PPC, social media & digital content resulting in 210% increase in website traffic, 165% social media audience growth and 13% increase in online ticket sales
• Collaborated with Hard Rock Corporate Marketing Team to establish brand compliance best practices for casino gaming properties and directed the launch of a local market rebranding campaign

Wyomissing, Pennsylvania, US

• Formulated and implemented the property’s marketing initiatives and programs resulting in the successful grand opening and operation of the $250M casino gaming facility
• Championed the launch of the property’s digital marketing communications strategy which was the first in the company and reduced direct mail costs by over $300k, a 35% savings
• Managed advertising agency relationship to ensure brand compliance, effective messaging on all channels, efficient budget utilization and ROI
• Represented for the property for media events, press conferences and interviews

New York, NY, US

• Responsible for leading digital sales efforts for more than 50 Radio One owned websites across 15 markets resulting in a record achievement of over $10M in digital revenue, a 15% growth rate
• Provided coaching and resources for nearly 200 local account managers to support their efforts to develop, sell and optimize integrated marketing campaigns
• Managed the 8-person creative services team that designed, implemented and optimized digital marketing campaigns including microsites, rich media, social media, mobile applications for clients

New York, NY, US

• Provided leadership, training and resources to assist the 4-station radio sales department in generating digital revenue which quadrupled to over $750k in the one year
• Facilitated digital educational presentations that provided continuous knowledge growth for the sales team of 20+ account managers, thus arming them with solution-based selling methods

New York, NY, US

• Exceeded $1.3M in annual digital sales revenue by providing leadership, resources and training to drive sales achievements for over 40 Account Executives
• Transformed unprofitable special events for the cluster of 7 radio stations to profitable success stories by leading the charge for sponsorship sales and managing event logistics to exceed client expectations

Detroit, Michigan, US

• Formulated and implemented pre-opening, grand opening and long-term marketing plans for the successful opening of the $200M casino gaming facility with 3,000 slots and 100 table games
• Directed budget planning, strategic execution, and program analyses for all marketing efforts, thus elevating the casino as the market leader with an average of $36.3M in monthly gaming revenue
• Managed the execution of all casino marketing programs including database initiatives & promotions

Las Vegas, Nevada, US

Las Vegas, Nevada, US

Washington, DC, US

Assigned to the Military Police at Marine Wing Headquarters Squadron (MWHS-4). Served on active duty for Desert Storm 1/91 thru 6/91.

Hoorn, Noord-Holland, NL

New Orleans, LA, US

West Conshohocken, PA, US

West Conshohocken, PA, US

Washington, DC, US

Assigned to 3rd Battalion, 23rd Marines as Squad Leader for Field Radio Operator Platoon.

Public And Nonprofit Leadership For Veterans

Bachelor Of Business Administration - Bba, Marketing/Advertising

Associate Of Science (A.S.), Business Administration And Management, General

Certificate Of Completion, Principles Of Sport Wagering: Policy & Operations

Certificate, Financial & Background Investigations Program

Course Conpletion, Casino Auditing

Improvisation Levels “A” Thru “E”, Improvisation Comedy