Leading a team of UX Researchers supporting the VR Developer, Oculus App store, and VR Gaming Content development teams.• Hire, mentor, and support UX Researchers (qual and quant) and UX Research managers at all experience levels to develop and execute impactful research across numerous product spaces. • Collaborate with other cross-discipline org level leads (Engineering, Product Management, Design, Data Science, etc.) to develop strategic focus and guide product development teams to fast, effective solutions. • Support internal community development through mentoring researchers within the company, presenting UX Research partnership best practices to incoming Product Management classes, developing monthly UX Research all-hands meetings, and conducting weekly UX Researcher hiring interviews.

Leading a team of UX Researchers for our Advertising Measurement organization.• Hire, mentor, and support UX Researchers (qual and quant) and UX Research managers at all experience levels to develop and execute impactful research across numerous product spaces. • Collaborate with other cross-discipline org level leads (Engineering, Product Management, Design, Data Science, etc.) to develop strategic focus and guide product development teams to fast, effective solutions. • Support internal community development through mentoring researchers within the company, presenting UX Research partnership best practices to incoming Product Management classes, developing monthly UX Research all-hands meetings, and conducting weekly UX Researcher hiring interviews.

Develop and drive consumer insights and UX research strategy for multiple game studios and internal products focused on helping lower time to market and development costs while increasing player retention and monetization.Key ResultsStrategize research plans and methods with all levels of management (C-level, VP, Director, Managers) in product development, game design, marketing, user acquisition, and UX.Drive research strategy focused on iterative, lean research methods to allow production times to stay fast but highly customer informed – leverage the right type of research or expert analysis for the right situation.Championed growth of insights team from 3 to 9 researchers including embedding Sr. UX Researchers into each of the 4 internal game studios, establishing a dedicated on-site usability lab research team and a quantitative research group to maximize research budget ROI, decrease research execution time, and establish a culture where research is a step in the design process that can’t be left out. Cultivate a culture around insights sharing by hosting research reports on a central wiki page, distributing a bi-monthly insights newsletter, and hosting quarterly insights presentations to internal teams.Welcomed the opportunity to have 3 UX designers join my research group from another team allowing for direct collaboration between UX Design and research leading to in-game store designs that improved daily player monetization of a multi-million dollar game by 7%.Advocated for and successfully implemented new biometric research technology system (iMotions: eye-tracking, facial emotional response, and galvanic skin response) in play testing giving game development teams higher confidence in playtesting findings, in-turn decreasing design iterations and time to market for the game.

Managed a team of UX and market researchers that provided a low cost, high ROI strategic competitive advantage through in-house qualitative and quantitative research.Key ResultsManaged research projects for games and websites from concept through launch using multiple research methodologies including lab studies, iterative prototype testing, surveys, A/B testing, focus groups, and web analytics.Managed consumer insights researchers who used surveys with samples sizes of a few hundred to tens of thousands to understand player segmentation, satisfaction, motivations and behavior to guide game development and marketing decisions.Collaborated with UX, technology, ecommerce, marketing, product management, and game development to represent consumer needs through all stages of product development life cycle which led to decreased design iterations and time to market, while improving profit per game.Grew alpha game testing team from 1 to 3 due to improved revenue of games that went through in-lab usability testing.Optimized the use of $150,000+ research budget to provide high quality actionable insights

Suggested and managed yearlong automated online survey focused on gaining behavioral insights from first time visitors to the website for C level management.Moderated website usability testing to assist UX designers and product managers with feature development.Managed implementation of Webtrends analytics and create daily dashboards and ad-hoc analysis of website analytics data for multiple business groups.Developed, implemented, and executed alpha game testing program to have 2+ games per week played in-lab by customers to aid game producers in developing high quality and high value games.

Worked with Interaction designers, information architects, developers, and product managers to design and conduct multi-phased user research on most areas of hotels.com focusing on improving: site conversion, guest review usage, SEO, and overall user experience.

Executed customer qualitative and quantitative research by securing suppliers; developing recruiting criteria, discussion guides, and questionnaires; and managing fielding of research.

Developed methodologies, testing scripts, and survey questionnaires aimed at identifying usability issues and customer satisfaction with Match.com’s product and new product development teams.

Conducted brand experience research using in-lab, field, and remote evaluation techniques. Managed advertising and marketing material development for large telecommunications corporation.

Consulted with various clients ranging from start-up websites to large software/hardware development corporations to identify customer behavior.