Building products, tools and powerful machine learning algorithms to help blue chip companies parse big data to identify and efficiently/specifically market to high propensity customers.

* Helped conceive the idea for Uloop.com. Bringing disparate data points together into asingle solution to meet the practical needs of college students around the US.• Responsible the creation and execution of the strategic marketing plan.• Served as the key DBA for Uloop. This made me responsible for design, build, securityand maintenance of the database management systems.• Responsible for creation of Uloop’s reporting engines. These reporting enginesallowed us to take large volumes of data and sift them down to actionable responses for our customers. The inputs varied by brand and agency from Facebook CPC ads, to email marketing, to offline campaigns. The reporting engines gave us insights into how well the advertising campaigns performed and those insights lead to greater customer and student engagement.• Managed and participated on the team responsible for SEM. Uloop invested more than $2.5M into SEM over the last 5 years. SEM helped spur user growth, user generated content, and lead generation revenues. With each campaign I was responsible for the creation of the creative, messaging, implementation, conversion tracking for lead generation or managing the customer funnel for the shopping cart experience, and refinement based upon learnings.* Built and managed a team of 150 on-campus marketing representatives. Theseindividuals helped spread the word about Uloop. They hung posters, handed out fliers, talked in front of their classrooms, created YouTube videos, and used social media. Along the way I helped build tools which gave us ROI on the marketing program by campaign, by marketer, by time of day, etc.

After MetroFreeFi.com was aquired, I was brought on to continue building out the technology team to develop client-side tools & user community for AnchorFree. As part of this I filed one patent.In addition to leading the technology teams and projects, I lead the Corporate Development team for AnchorFree, constantly identifying opportunities for strategic investments & partnerships in creative companies. The majority of my business development time was spent on creating revenue through partnerships to distribute AnchorFree's core products.

Consultant

Co-Founder and co-creator of the world's largest free wireless Internet directory and community.Co-creator of the WiPod, one of the earliest applications built for iPod.

Served as a DBA & lead Developer on both an Oracle & MSSQL 2000 platform for a HR systems. In addition to the technical aspects of the project, I served the organization by creating new processes to increase efficiency among team members and applications.

As an analyst, I served ASAP by evaluating proposed systems or projects in an effort to grow the organization. Much of my time was invested in developing technology solutions to fill the identified gaps.

Mainframe and Windows environment programmer - entry level.