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Outcome-oriented and inquisitive Business and Marketing Analyst who leverages broad business experience with creative problem solving skills to identify opportunities to generate leads and drive profitable growth. Highly effective in developing and refining business plans and revenue management tools that increase customer penetration and reduce churn. A skilled communicator and trusted advisor, able to influence decision making and collaborate cross-functionally to deliver cost-effective and customer-focused solutions
Norfolk Southern Corporation
View- Website:
- nscorp.com
- Employees:
- 7664
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Manager Statistical Forecast AnalysisNorfolk Southern Corporation Dec 2019 - PresentGreater Atlanta AreaCoordinated monthly NS revenue and volume forecast by collaborating with business group planning teams. Consolidated business unit forecast from the Delphi planning system into corporate reports that were shared with Marketing, Finance and Operations leaders. Managed ad hoc business partner request regarding forecast data for reporting and presentations• Streamlined existing procedures to reduce time needed to generate reporting deliverables• Developed new audit procedures to ensure… Show more Coordinated monthly NS revenue and volume forecast by collaborating with business group planning teams. Consolidated business unit forecast from the Delphi planning system into corporate reports that were shared with Marketing, Finance and Operations leaders. Managed ad hoc business partner request regarding forecast data for reporting and presentations• Streamlined existing procedures to reduce time needed to generate reporting deliverables• Developed new audit procedures to ensure reporting accuracy and consistency Show less
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Business Analytics ManagerEasycare (Apco) Nov 2016 - Oct 2019Norcross, GaRecruited to evaluate existing marketing activities and identify improvement and growth opportunities. Responsible for redesigning and implementing the business plan for two products. Manage profitability for both products and advise senior executives on future projections. Collaborate with relevant internal stakeholders to include Sales, Marketing, Operations and Accounting. Work on ad hoc projects as needed.• Identified loss leaders from a product and customer prospective, which… Show more Recruited to evaluate existing marketing activities and identify improvement and growth opportunities. Responsible for redesigning and implementing the business plan for two products. Manage profitability for both products and advise senior executives on future projections. Collaborate with relevant internal stakeholders to include Sales, Marketing, Operations and Accounting. Work on ad hoc projects as needed.• Identified loss leaders from a product and customer prospective, which influenced pricing for the Connect product line and increased revenue retention over 10%. • Utilized activities-based costing expertise to build a pricing tool that fully allocated all costs associated with each customer and allowed the sales team to identify and pursue profitable opportunities.• Enabled the account team to increase penetration with existing accounts by introducing statistical tools that uncovered higher ROI opportunities.• Rebuilt the business plan to include customer segment analysis and customer specific cost and revenue behavior, which provided more realistic and measurable outcomes to impact executive decision making. • Instrumental in creating a more accountable and efficient workplace by collaborating cross-functionally to create new product development cost estimates that compared projected revenue against anticipated costs of implementation. Show less -
Database Marketing ManagerConstructconnect™ Jul 2014 - Nov 2016Norcross, GaHired to manage lead generation and extraction for a major product line. Subsequently assisted with data migration after two product divestitures. Led a team that managed all sales funnel reporting from lead generation to revenue recognition.• Within a very aggressive timeframe and with limited resources, provided a senior executive with a customized client solution that enabled the company to retain a $500k account.• Integrated and enhanced the legacy reporting needs for four combined… Show more Hired to manage lead generation and extraction for a major product line. Subsequently assisted with data migration after two product divestitures. Led a team that managed all sales funnel reporting from lead generation to revenue recognition.• Within a very aggressive timeframe and with limited resources, provided a senior executive with a customized client solution that enabled the company to retain a $500k account.• Integrated and enhanced the legacy reporting needs for four combined businesses after a series of mergers that streamlined the sales process and positively impacted resource allocation for all accounts.• Successfully reduced customer churn 30% and influenced a large organizational expansion by creating a segmentation analysis to determine the customer life cycle.• Built a sales propensity model, utilizing firmographic profile information, which generated $400k in new sales within one month.• Optimized sales activity during trade shows and improved team efficiency by developing a custom scrubbing tool to expediently identify valid leads.• Acknowledged as a lead generation expert; featured in an article in Investor’s Business Daily, sharing lead identification best practices. Show less -
Special Pricing Sr. AnalystUps Mar 2012 - Jul 2014Greater Atlanta AreaAs part of a career development plan, moved into the Retail Pricing Segment to develop pricing structures for the company’s best clients. Advised the sales team on viable pricing structures.• Instrumental in retaining the Amazon account worth $1.8B in annual revenue by generating a customized pricing tool that allowed the organization to quantify the impact of various pricing proposals.• Conducted a comprehensive customer discount analysis and identified significant contract compliance… Show more As part of a career development plan, moved into the Retail Pricing Segment to develop pricing structures for the company’s best clients. Advised the sales team on viable pricing structures.• Instrumental in retaining the Amazon account worth $1.8B in annual revenue by generating a customized pricing tool that allowed the organization to quantify the impact of various pricing proposals.• Conducted a comprehensive customer discount analysis and identified significant contract compliance gaps, which led to $1M in recouped revenue. Show less -
Small And Occasional Customer Segment AnalystUps Aug 2009 - Mar 2012Greater Atlanta AreaPromoted to leverage extensive knowledge of small businesses to create programs to grow market share.• Conceptualized, secured executive buy-in and instituted a tool to identify the addressable market size of the small business customer segment, which laid the foundation for future business planning.• Launched 8 marketing engagement pilot programs that contributed to revenue growth and improved sales effectiveness across multiple platforms.
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Database Marketing AnalystUps Jul 2004 - Aug 2009Greater Atlanta AreaPromoted to participate and ultimately lead go-to-market and marketing strategy development to engage low revenue customers through direct mail, telesales and email messaging.• Implemented tactics to allow for greater account customization.• Identified and resolved an unengaged customer population that led to a 10% increase in revenue.• Reduced departmental costs and improved efficiency by revising reporting processes and procedures.
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Financial AnalystUps Feb 2002 - Jul 2004Greater Atlanta AreaAs part of the Business Planning Team, tasked with generating the consolidated revenue and profit forecast for current and future years. Deliverables were used by the executive committee to plan business initiatives. Responsible for consolidating, auditing and forecasting CapEx spend over a rolling 10-year period.• Developed and conducted training for field accounting teams on the CapEx process to ensure compliance.
Scott Alvis Skills
Scott Alvis Education Details
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Economics -
4.0 - Honors Graduate
Frequently Asked Questions about Scott Alvis
What company does Scott Alvis work for?
Scott Alvis works for Norfolk Southern Corporation
What is Scott Alvis's role at the current company?
Scott Alvis's current role is Manager Statistical Forecast Analysis at Norfolk Southern Corporation.
What is Scott Alvis's email address?
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What is Scott Alvis's direct phone number?
Scott Alvis's direct phone number is +140420*****
What schools did Scott Alvis attend?
Scott Alvis attended The University Of Georgia, Kennesaw State University - Michael J. Coles College Of Business.
What skills is Scott Alvis known for?
Scott Alvis has skills like Crm, Marketing, Training, Marketing Strategy, Management, Analysis, Data Analysis, Segmentation, Analytics, Competitive Analysis, Account Management, Strategy.
Who are Scott Alvis's colleagues?
Scott Alvis's colleagues are Donny Woodlin, Justin Wolters, Jim Phillips, Adrian Thacker, Isaiah Mitchell, James Patterson, Bill Headrick.
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