Scott Mckay
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Scott Mckay Email & Phone Number

Managing Director at Focalpoint Digital Ltd
Location: Norwich, England, United Kingdom 14 work roles 3 schools
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✓ Verified August 2026 3 data sources Profile completeness 100%

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Current company
Role
Managing Director
Location
Norwich, England, United Kingdom

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Scott Mckay is listed as Managing Director at Focalpoint Digital Ltd, based in Norwich, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Scott Mckay.

Scott Mckay previously worked as Managing Director at Bleat Creative and Head Of Marketing at Stolen Goat. Scott Mckay holds Mini Mba, Marketing, B from Marketing Week Mini Mba With Mark Ritson.

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Focalpoint Digital Ltd

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Profile bio

About Scott Mckay

I am a dynamic leader with over 25 years of experience in the creative and marketing industries, specialising in agency management, brand development, and digital transformation. My career has been shaped by a passion for delivering innovative and strategic solutions that help brands connect with their audiences through effective, results-driven marketing, photography, and content production.With a solid foundation in both client-side marketing and agency leadership, I have a unique perspective on how to align creative vision with business objectives. Currently, I serve as Managing Director of both Focal Point Digital and Bleat Creative, overseeing their day-to-day operations. I am responsible for all client-facing meetings, marketing strategy development, and the overall direction of the agencies. I pride myself on my ability to lead creative teams and businesses through periods of growth and transformation, ensuring long-term success while always keeping the needs of our clients at the forefront.

Listed skills include Advertising, Web Design, Marketing, Online Marketing, and 46 others.

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Scott Mckay's current company

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Focalpoint Digital Ltd
Focalpoint Digital Ltd
Managing Director
Norwich, GB
AeroLeads page
14 roles · 29 years

Scott Mckay work experience

A career timeline built from the work history available for this profile.

Managing Director

Current

Norwich, England, United Kingdom

As Managing Director of Focal Point Digital, I am honoured to lead this nearly 50-year-old business into its next chapter. Focal Point is renowned for its precision-driven commercial photography and video production services, working with esteemed clients such as Mattressman, QD Stores, Kingsley Healthcare, Frank Dale Foods and more.In my role, I oversee all aspects of the business, from client relationships to creative direction, ensuring that we continue to provide exceptional services across room set photography, product pack shots, TV advertisement production, and more. I work closely with our talented team to maintain our high standards and to ensure that we meet the evolving needs of our clients.Joining Focal Point Digital as part of an acquisition through Bleat Creative, I am excited to merge my expertise in brand development and marketing with the business's longstanding photographic legacy.Key Achievements:- Successfully transitioned Focal Point Digital into the Bleat Creative family through a seamless Management Buyout (MBO)- Spearheaded a rebrand to modernise the company’s identity while maintaining its rich heritage- Expanded service offerings to include comprehensive marketing and digital content production in partnership with Bleat Creative.

Sep 2024 - Present

Managing Director

Current

Norwich, England, United Kingdom

As the Managing Director of Bleat Creative, I'm leading a new venture in strategic design, focusing on the "why" behind every business decision. At Bleat Creative, we're not just another agency; we're the perfect partner for visionary business leaders who understand the importance of seeing the bigger picture and making bold decisions on their journey towards success.Our approach is rooted in sound strategic thought and thorough research, which form the pillars of our business. By gaining deep insights into our client's goals and challenges, we can create design solutions that are visually compelling and strategically aligned with their objectives. We have a knack for communicating complexity with simplicity, delivering designs that help our clients tell their stories in fresh and engaging ways.What sets us apart is our ability to see the extraordinary potential in every challenge. Through a blend of intelligence and intuition, we don't just create designs; we create change. Our goal is to craft brands that resonate with both hearts and minds, leaving a lasting impact that is truly felt.As an insight and ideas-driven agency, we thrive on questioning the expected, challenging convention, and pushing boundaries across every sector we work in. Through organised, purposeful action, we deliver impactful solutions that help our clients shape their futures and stand out in the market.If you're ready to build a brand that can make a real difference, talk to us today. Together, we can unlock the full potential of your business and create something truly remarkable!

Jan 2023 - Present

Head Of Marketing

Hook, England, United Kingdom

As the Head of Marketing for Stolen Goat, over the past two years, my role has been pivotal in shaping the company's engagement with the cycling community and promoting its mission of inspiring freedom through sport. Responsible for both strategic leadership and tactical implementation, I've ensured Stolen Goat effectively connects with its B2C audience.Strategically, I've aligned marketing efforts with the company's values and mission, crafting campaigns that resonate with cyclists' emotional connection to the sport. Understanding that freedom means different things to different people, whether riding with friends, conquering trails, or achieving personal bests, I've tailored strategies accordingly.Tactically, I've overseen various marketing activities to increase brand awareness, drive engagement, and boost sales. From compelling content creation across social media, email newsletters, and the website to leveraging partnerships with influencers and cycling events, I've expanded Stolen Goat's reach within the cycling community.I've emphasised individuality and nonconformity, encouraging cyclists to "join the herd" and embrace Stolen Goat's distinctive approach to apparel and the cycling lifestyle. By promoting authenticity and self-expression, I've fostered a sense of belonging among consumers, strengthening their loyalty to the brand.In summary, my leadership as Head of Marketing has positioned Stolen Goat as more than just a cycling clothing provider; it's become a symbol of personal empowerment and fulfilment through sport. The innovative strategies and dedication to the company's mission have cultivated a passionate community of cyclists who believe true freedom is found on two wheels.

Oct 2021 - Sep 2023

Marketing Manager - Fostering And Adoption

Norwich, United Kingdom

My role was to oversee the transformation of the fostering and adoption service by implementing a clearly defined strategy, predominately for the recruitment of foster carers and adopters across Norfolk. I oversaw the marketing and recruitment team. The teams role was to form key relationships at the initial contact stage all the way through to handing an applicant across to our assessment team. Helping nurture the applicant through the process and clearly explaining each stage of the assessment process.We worked in a very agile way, which means we can change tactics/direction very easily but without causing any major issues to our strategy.

Aug 2018 - Oct 2021

Director

Norwich And London, United Kingdom

While at Creative Sponge, I had the privilege of contributing to the business's growth and expansion. Through securing partnerships with esteemed clients such as Warner Bros., DMG Media (Daily Mail Group), One Represents, University of East Anglia, Educator Solutions, Broadland Group, and Hitech GP, I helped elevate our profile in the industry.In early 2017, I was honoured with the role of Director, where I worked alongside the Managing Director to steer and expand the company. My primary focus was on extending our client base into new markets and industries while nurturing strong relationships with our existing clients. With a keen eye on the commercial aspect of Creative Sponge, I played a pivotal role in ensuring our continued success as a top-tier marketing agency recognised by Design Week's Top 100 agencies.During my tenure, there were significant achievements in new business development. Over six years, I drove growth in new and existing accounts, culminating in record-breaking turnover for Creative Sponge. Notable additions to our client roster included Warner Bros., DMG (Daily Mail Group), Eat Natural, UEA, Hitech GP, and Anglian Water.

Jan 2017 - Aug 2018

Account Director

Norwich, United Kingdom

I am responsible for Account Management & Business Development for new and existing clients. Maintaining all aspects of our clients Commercial Marketing Activities from Branding, Advertising, Information Design and Exhibition Stand Design through to online Marketing and Website Design. Specialties: Brand Management, Marketing Planning, Media Planning and Strategy.Areas of expertise: Graphic Design, Branding, Advertising, Website Design and Development, Printed Collateral - Brochures, Annual Reports, Sales Material.Key Account Director for:Warner Bros.DMG Media LtdHRP LtdBroadland Group LtdUniversity of East Anglia

Mar 2015 - Jan 2017

Account Manger

Norwich

Account Management & Business Development for new and existing clients. Looking after all aspects of their commercial marketing activities from Branding, Advertising, Information Design through to online Marketing and Website Design.

Oct 2012 - Mar 2015

Chairman

53-11 Cycling Club

Norwich, United Kingdom

Responsible for all matters relating to the cycling club. More details to follow...

May 2014 - Mar 2015

Business Specialist

Norwich, United Kingdom

As one of the Business Specialists, I am responsible for inspiring, implementing and mentoring the Retail Business strategy within the store. I connect with qualified business customers through Introductions and Business Consultations. Showing my understanding of Apple Products, and providing appropriate solutions and services to Business customers while fostering a long-term relationship.

May 2011 - Oct 2012

Freelance Creative Head

Mckay Design (Freelance)

Norwich

McKay Design (Freelance) is a small freelance design team, based in Norfolk. We have a broad range of experience in design, advertising, the internet and the full range of marketing tools. My aim is to help your business to stand out from your competitors, using our creative skills to give you an edge without excessive expenditure. I have experience of a wide range of businesses, including leisure, finance, food, retailing and charity. This can be carried through to complete projects or just provide that extra creative spark when you need it. I have worked in design groups, agencies, clients and for myself. Our experience covers corporate graphics, stationery, print design, websites, internet marketing, advertising and packaging. We can provide the complete needs of any business starting up or changing direction. I studied at the Norwich School of Art. I began my career at Town Group Creative in London working on BBC projects, before returning to Norwich. I worked at Kingswood and Lindon Parris before being a founding partner and then managing director of O2 Creative

Apr 2011 - Oct 2012

Managing Director

Norwich, United Kingdom

I have been the leader, business getter, salesman and manager of a team of five creative and web specialists, balancing the needs of creative excellence, client budget and our own bottom line. Through strong creative leadership, we have built a business which has grown on reputation and recommendation. This has helped to bring in good local business, such as Redwings Horse Sanctuary and the University of East Anglia, and alsointernational clients such as Oostvogel Phfister Feyten, Hance Law and Saltgate.Redwings Horse Sanctuary – Brought Redwings into the digital era with forward thinking web design concepts and production, including an on-line adoption club including a virtual stable.Henderson Global Investors – Won four way pitch between three large London design agencies, produced concepts and final document which is still in use now.Oostvogels Pfister Feyten – Tasked with bringing this high profile Luxembourg Law firm into the 21st Century, I improved the efficiency of their key print presentations by changing from heavy, expensive 4-colour brochures to lighter, 2-colour work without reducing visual impact. In 2009 I was given the task of redeveloping their website to give them a distinctive presentation which was achieved by developing an online bank of knowledge unique to their market.UEA – producing their prestigious annual report. I was then charged with repositioning the Faculty of Health with a new graphic style to run consistently over all media. I have also launched their historic presentation business.

Feb 2002 - Feb 2011

Senior Designer

Lindon Parriss Ltd

Norwich

Responsible for producing and directing creative concepts for the JD Wetherspoon and Lloyds No.1 Bar this included laying down ideas for direct mail/teaser campaigns, promotional table toppers, POS, Menus. I was also the lead creative for all new client pitches winning more than 90% of these over this two year period.

Mar 2000 - Feb 2002

Creative Designer

Town Group Creative

London, United Kingdom

I worked in the creative team for BBC Worldwide and Channel 4, producing creative concepts for advertising, packaging (audio and video), magazine and book design.CREATIVE HIGHLIGHTSBBC - Tweenies design, including testing concepts at primary schoolsBBC - Wallace & Grommit Christmas advertising campaignBBC - Packaging design for Absolutely Fabulous video setBBC - Changing Rooms book cover and POS concept and final designsBBC - Only Fools & Horses video packaging design

1998 - 1999 ~1 yr
3 education records

Scott Mckay education

Mini Mba, Marketing, B

The Mini MBA in Marketing is a CPD accredited, MBA standard course. Covering the same core marketing modules as leading MBA programmes.

Ond, Graphic Design

Lowestoft College

OND Graphic Design

FAQ

Frequently asked questions about Scott Mckay

Quick answers generated from the profile data available on this page.

What company does Scott Mckay work for?

Scott Mckay works for Focalpoint Digital Ltd.

What is Scott Mckay's role at Focalpoint Digital Ltd?

Scott Mckay is listed as Managing Director at Focalpoint Digital Ltd.

Where is Scott Mckay based?

Scott Mckay is based in Norwich, England, United Kingdom while working with Focalpoint Digital Ltd.

What companies has Scott Mckay worked for?

Scott Mckay has worked for Focalpoint Digital Ltd, Bleat Creative, Stolen Goat, Norfolk County Council, and Creative Sponge.

How can I contact Scott Mckay?

You can use AeroLeads to view verified contact signals for Scott Mckay at Focalpoint Digital Ltd, including work email, phone, and LinkedIn data when available.

What schools did Scott Mckay attend?

Scott Mckay holds Mini Mba, Marketing, B from Marketing Week Mini Mba With Mark Ritson.

What skills is Scott Mckay known for?

Scott Mckay is listed with skills including Advertising, Web Design, Marketing, Online Marketing, Graphic Design, Indesign, Packaging, and Email Marketing.

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