Managing a world-wide team of 15+ growth marketers and other marketing experts.

• Conducted customer interviews and web-published the company’s first four customer “stories” of how customers used PagerDuty to assist sales with evidence of product usefulness and customer satisfaction• Restarted Twitter Ads campaign and coordinated all social media usage through Facebook, Twitter, and Google+ utilizing HootSuite for over 100 postings which increased exposure, Facebook likes, and Twitter interactions• Improved demand generation by coordinating keywords searched and constructing ads and website content to attract target customers • Helped design PagerDuty’s website mockups for the sign-up, customer stories, and partner portal pages using Balsamiq and WordPress to reduce the number of clicks to signup to increase conversions• Analyzed A/B tests with Optimizely and helped manipulate CTA buttons to maximize trial sign-ups