Scott Ward Email & Phone Number

Pontefract, Gb

Nottingham, United Kingdom

York, United Kingdom

The role includes responsibility for development and implementation of marketing communications strategy, encompassing acquisition and retention, as well as new product development and market insight. Key achievements• Development of the marketing communications strategy to focus on customer data and insight driven activity. • Implementation of the first brand-wide customer experience training program, which covered over 280 hotels and 10,000 staff members. • Execution of research to aid Best Western hotels in developing propositions specifically for Generation Y consumers.• Brought media channel experts from a wide range of industries into Best Western to help up-skill staff and increase awareness of marketing channels and opportunities.

Taking its name from the 1912 book ‘The Town of Crooked Ways’ depicting the life of Pontefract citizens in the 20th century, Crooked Ways was an independent music festival in Pontefract, West Yorkshire, set up to become one of the leading small festivals in the UK.Key achievements• Crooked Ways received over 10,000 attendees across the two years the festival was held.• Bringing Internationally renowned artists such as Razorlight, Grandmaster Flash, Peter Hook, Razorlight, The Pigeon Detectives, Mike Skinner, Reverend & The Makers and The Enemy to Pontefract.• Showcased several up and coming bands such as Mallory Knox and Glass Caves, who have since achieved national recognition.

York, United Kingdom

CPP is an international marketing services organisation, operating in the life assistance insurance market. CPP operates a B2B2C model, predominantly selling through banks and other financial services providers to reach the end consumer. The role at CPP developed from being focused on acquisition of customers through our financial services business partners to managing Airport Angel marketing activity across all business partners and working on customer engagement activity for all insurance products.Key achievements• Airport Angel offers customers access to a global network of airport lounges. Achievements included implementing a streamlined renewals process saving £100,000 p/a, a new website reducing service call volume by 20% saving £75,000 p/a, and mobile app execution resulting in a 5% decrease in service call volume and 15% decrease in fulfilment costs. • Management of all in-life customer communications for insurance and travel products. Campaigns implemented led to an early life cancellation decrease by 1%, increase in registration rates by 5% and increase in airport lounge visits by 7%. • Implementation of acquisition led campaign to increase sales volume of CPP’s insurance products across all National Australia Group (Yorkshire and Clydesdale Bank) channels. Campaign resulted in branch sales increasing by 42% and online point of purchase conversion increased from 4% to 8%.

Leeds, United Kingdom

Wrapid is a healthy option, fast casual retailer. The concept is hot hand-held food using recipes from around the World. Key achievements• Implementation of Wrapid brand guidelines• Regional marketing campaigns leading to 10% increase in sales across key stores• Implementation of CRM platform for the brand

Murderous Traffic was originally set up to bring internationally recognisable bands to Pontefract. Following its success the company diversified to become a record and band management company. Key achievements• Brought Frank Turner, Two Door Cinema Club, Hot Chip, Mystery Jets, The Sunshine Underground, Wild Beasts, The Rakes, The Pigeon Detectives, Reverend & The Makers, Glasvegas, and many, many more to Pontefract and surrounding areas • Managed Teesside based band Zapped By A Million Volts. Got the band signed to Grace Records with subsequently debut single achieving airplay live sessions with XFM, 6 Music and XFM, which lead to live sessions across these stations.• Compilation record released featuring bands from the Pontefract area received critical acclaim from NME, Drowned In Sound, and Q. NME scored 8/10, DiS 7/10, Q 7/10.

Ba (Hons), Business Management, 2:1

Studied for BA (Hons) in Business Management part-time whilst working at CPP and Best Western as well as running an independent music.

Education record