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I am a highly accomplished senior marketing executive with a track record of successfully building brands to drive revenue growth. I am responsible for transforming the performance of brands in retail, consumer products, technology and healthcare. My strategies have delivered significant improvements in ROI by enhancing brand strategy, expanding digital marketing and launching creative messaging. Over past 15 years, I have returned a major retailer to profitability, repositioned a mature consumer goods brand, launched an innovative new snack brand, and accelerated a high-growth business. • RealPage: Grew revenue +51% from $638M in 2017 to $962M in 2019. Delivered Marketing ROI of +581% and drove Bookings growth +27% vs. LY. • Zale Corporation: Delivered Zales successful 3-year turnaround plan to return to profitability in 2013. Increased ROI for all marketing activities to exceed 500% in 2012 and 2013. Delivered 9 consecutive quarters of positive same store sales growth.• Frito-Lay Multipack: Drove +30% revenue growth on $1.1B Multipack business in 2012. Accelerating business performance from +9% revenue growth in 2011.• Frito-Lay Innovation: Launched TrueNorth for Frito-Lay creating new business with $60m in annual revenue.• Tylenol: Created Effie Award winning program to regain relevance among Millennials.Please contact me if I can help build your business.Daviess03@gmail.469-867-3522Brand Strategy | Digital Marketing | Marketing Analytics | Social Media | Consumer Insights | Marketing Measurement | SEO | SEM | Content Strategy | Media Strategy | Innovation | New Product Development | Data Analysis | Omnichannel Marketing | P&L Management | Agency Management | Demand Generation | CRM | Customer experience | Customer insight | Customer acquisition | Email Marketing | Strategic Planning | Ecommerce | Retail | CPG | FMCG | Consumer Goods | Brand Positioning | Segmentation | Consumer Insights | Creative Development | Market Research | Marketing Analytics | Online MarketingOctober 2024
Leslie'S
View- Website:
- lesliespool.com
- Employees:
- 2745
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Senior Vice President Marketing And EcommerceLeslie'SUnited States
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Senior Vice President Marketing & EcommerceLeslie'S Nov 2024 - PresentPhoenix, Arizona, Us
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Head Of Marketing Customer ExperienceAmn Healthcare Jan 2021 - Jul 2024Dallas, Tx, Us• Member of Executive Leadership team, managing a team of 65 across the United States and Internationally (Philippines & Serbia).• Leading enterprise brand transformation into a single master brand strategy by consolidating a portfolio of legacy brands and re-launching AMN Healthcare. Established new positioning and advertising campaigns. Increased Brand Awareness +5% and increased Brand Affinity +23%.• Drives candidate acquisition marketing across 6 different segments. Grew leads +9% vs. 2022 and reduced Cost Per Lead by 5%. Delivered a Return On Advertising Spend (ROAS) of $14.12, +9% vs. 2022 despite a -15% reduction in budget.• Responsible for all B2B lead generation activities delivering marketing support for over 20+ product solutions targeting leading Healthcare Systems. Increased Marketing Qualified Lead generation 183% for 2023 vs. LY. Generating $85 million new revenue and an ROI of 867%• Launched new redesigned, mobile responsive corporate website. First generation increased monthly visitors 464% from 47K/month to 265K/month and conversions from 108/month to 11K/month. Second generation website increased monthly visitors 146% to 652K/month and conversions to 536% to 70K/month. -
Vice President Head Of Marketing And EcommerceBiote Medical Jun 2020 - Nov 2020Irving, Texas, UsBioTE Medical is the leading provider of Bioidentical Hormone Replacement Therapy in the United States with over 5000 providers and 2500 clinics nationwideLaunched B2B ecommerce platform serving +2500 clinicsInitiated lead nurture campaign by launching webinar series to improve lead conversionSuccessfully launched 8 new products to double the size of supplement portfolio to 16 product -
Chief Marketing Officer - Senior Vice President (Digital Marketing, Lead Generation)Realpage, Inc. Nov 2017 - Nov 2019Richardson, Texas, UsRealPage is a leading global provider of software and data analytics to the real estate industry.Member of senior leadership team, managed a team of 80 in the United States, Romania and Philippines. Grew company revenue growth of +51% from $638m in 2017 to $962m in 2019Led all Marketing activities for Multifamily, Single Family and Vacation product groups, including additional industry verticals of Conventional, Student, Affordable and Senior, delivering marketing support and demand generation for 60+ product solutions across the US, Canada and Europe.Responsible for Demand Generation and Lead Qualification process from awareness, consideration to conversion. Expanded brand awareness media investment and optimized website performance. Significantly upgraded digital marketing in 2019 across Social Media, SEM, SEO, and Employee Advocacy, increasing lead generation by +100% vs. LY while reducing costs by 36%. Significantly improved website conversion (+80%), engagement rates (+140%) and click thru rates (+170%).Increased Marketing ROI from +420% to +581% -
Senior Vice President - Head Of Marketing, Ecommerce & AnalyticsSignet Jewelers Aug 2014 - Jun 2017Akron, Ohio, UsSignet Jewelers Limited is the world's largest retailer of diamond jewelry and the largest specialty jewelry retailer in the US, UK and Canada. Lead all marketing activities for Zale Division, a $2B division of Signet Jewelers, across all tactics from in-store promotions, creative development, traditional, social and digital media.Responsible for all social media activities for Kay, Jared, Zales. Leveraging best practices from Zales to improve performance of Kay and Jared. Across Facebook, Instagram, Pinterest and YouTube led transition from organic posting to paid media distribution. Expanded use of digital tactics, including programmatic display, to drive awareness and consideration by reducing spending on traditional print.Established digital continuity program to target Engagement Ring purchasers. Leveraged behavioural targeting across SEM, display, Facebook, Instagram and YouTube to drive awareness and consideration.Developed holiday “playbook” to drive performance at Holidays and Valentine’s Day through compelling pricing offers and integrated communications from TV, in-store, and digital.Developed new creative campaign for Vera Wang Love collection launched on TV, digital, and in- store. Drove 40%+ increase in revenue vs. last year.Led brand segmentation study to effectively differentiate and position Zales, Kay and Jared. Developed breakthrough creative to resonate with new Zales target customer. -
Vice President Of Marketing - Brand Strategy - Digital MarketingZale Jewelers Apr 2012 - Jul 2014Irving, Tx, UsZale Jewelers has more than 1,500 stores across the United States, Canada and Puerto Rico.Contributed to Zale delivering profitable performance in 2013, first annual profit since 2007. Continued to drive profitable growth in 2014. Drove 8 consecutive quarters of positive same store performance, contributing to 14 consecutive quarters of positive same store growth. Developed promotional and marketing calendar across four brands in the US and Canada.Reducing non-productive costs by 10% annually by efficient management of agency costs, printing and distribution costs and reducing redundant processes.Grew Private Collection events after launch of new branding, digital marketing and in-store materialsExpanded Digital Marketing capability. Grew Facebook to over 1 million members. Launched YouTube channel with branded custom videos. Delivered over 6 million views in year one.Responsible for developing and executing all marketing activities for Zales. This includes digital media, social, traditional media, in-store and CRM. -
Senior Director - Dips And MultipacksPepsico Dec 2010 - Apr 2012Purchase, New York, UsPepsiCo is a global food and beverage leader with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the worldDelivered 9% revenue growth in 2011 on $1.1bn Multipack business. Turned around the Multipack business from 2% revenue growth in Q1 to 12% by Q4 to deliver plan.Continued business acceleration by delivering additional 30% revenue growth in Q1 2012Business plan addressed both product mix issues to gain focus on largest and most profitable SKU’s and revised promotional plan. Led breakthrough partnership with Skylanders video game to drive significant incremental consumer promotions.Led turn-around on $900M Dips business to drive 7% revenue growth in Q1 2012 overcoming 6.2% decline in Q1 2011. Developed and executed action plan to address declining Dips business and achieve flat revenue growth by Q4 2011, reversing 8 quarters of negative performance.Action plan focused on addressing distribution gaps, launching innovation to optimize product portfolio and fixing promotional pricing. -
Director - Brand InnovationPepsico Nov 2009 - Dec 2010Purchase, New York, UsLaunched innovation for Doritos, Cheetos and Sun Chips that delivered $500M in revenue, 10% above forecast in 2010 and 2011.Developed first school approved product for Frito-Lay driving $25M in incremental revenue. Overcame regulatory, pricing and nutritional hurdles to gain national school distribution. Drove additional revenue by expanding distribution at Costco.Created Doritos, Cheetos and Sun Chips 3 year innovation pipeline to drive growth for 50% of Frito-Lay portfolio. Led cross-functional team of R&D, consumer insights, finance and marketing to investigate requirements, build innovation strategy and develop product concepts.
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Senior Brand Manager, Safeway Shopper MarketingPepsico May 2008 - Nov 2009Purchase, New York, UsGrew total sales 13% at Frito-Lay’s #3 grocery customer, ~$400M in annual revenue. Customer became PepsiCo’s #1 performing grocery account based on sales growth and share growth.Established Salty Snacks as leading category, growing +4.5% vs. total store trend of -2.6% resulting in Frito-Lay becoming the fastest growing manufacturer.Sold in new promotional ideas to win incremental sales space and established new custom marketing programs.
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Brand Manager, Truenorth Nut SnacksPepsico Feb 2006 - May 2008Purchase, New York, UsLaunched new brand TrueNorth into the nut category exceeding launch plan revenue by 20%. #1 New Product Launch for Frito-Lay driving 80% incremental sales.Created brand strategy and developed launch advertising campaign (print, TV, digital) that exceeded key benchmarks for Trial and Repeat in Year 1.
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Assistant Marketing Manager, TylenolMcneil Consumer Healthcare May 2002 - Jan 2006New Brunswick, Nj, UsIncreased household penetration among 18-29 year old consumers by 30% and buying rate by 40%.Addressed declining consumption by developing a new program (Tylenol Ouch!) to re-position Tylenol. Increased relevancy of Tylenol by using unique approaches to consumer communication, e.g. DVD release, collectibles, curated magazines. -
ConsultantBalanced Scorecard Collaborative Apr 2000 - Jun 2001UsLed project with German Water Heater Company to drive turnaround in company performance. Within 1 year, returned to profitability and grew sales for 1st time in 5 years.Worked with Belgian Cell Phone provider to develop new customer retention strategy that increased retention by 50%. -
Associate ConsultantRenaissance Worldwide Sep 1998 - Apr 2000Delivered Balanced Scorecards projects to drive strategic alignment for Fortune 500 sized clients based across Europe.
Scott Davies Skills
Scott Davies Education Details
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University Of Virginia Darden School Of BusinessBusiness Administation -
University Of BathBusiness Administration
Frequently Asked Questions about Scott Davies
What company does Scott Davies work for?
Scott Davies works for Leslie's
What is Scott Davies's role at the current company?
Scott Davies's current role is Senior Vice President Marketing and Ecommerce.
What is Scott Davies's email address?
Scott Davies's email address is da****@****ail.com
What is Scott Davies's direct phone number?
Scott Davies's direct phone number is +146986*****
What schools did Scott Davies attend?
Scott Davies attended University Of Virginia Darden School Of Business, University Of Bath.
What skills is Scott Davies known for?
Scott Davies has skills like Marketing Strategy, Strategy, Cross Functional Team Leadership, Marketing, Product Development, Integrated Marketing, Leadership, Business Strategy, Shopper Marketing, Competitive Analysis, Brand Development, Retail.
Who are Scott Davies's colleagues?
Scott Davies's colleagues are Sue Bozarth, Cody Burling, Cheston Camp, Aaron Kempert, Aidan Pereira, Leovardo Gutierrez, Bradly Reeder.
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