Scott Davies Email & Phone Number

United States

Phoenix, Arizona, Us

Dallas, Tx, Us

• Member of Executive Leadership team, managing a team of 65 across the United States and Internationally (Philippines & Serbia).• Leading enterprise brand transformation into a single master brand strategy by consolidating a portfolio of legacy brands and re-launching AMN Healthcare. Established new positioning and advertising campaigns. Increased Brand Awareness +5% and increased Brand Affinity +23%.• Drives candidate acquisition marketing across 6 different segments. Grew leads +9% vs. 2022 and reduced Cost Per Lead by 5%. Delivered a Return On Advertising Spend (ROAS) of $14.12, +9% vs. 2022 despite a -15% reduction in budget.• Responsible for all B2B lead generation activities delivering marketing support for over 20+ product solutions targeting leading Healthcare Systems. Increased Marketing Qualified Lead generation 183% for 2023 vs. LY. Generating $85 million new revenue and an ROI of 867%• Launched new redesigned, mobile responsive corporate website. First generation increased monthly visitors 464% from 47K/month to 265K/month and conversions from 108/month to 11K/month. Second generation website increased monthly visitors 146% to 652K/month and conversions to 536% to 70K/month.

Irving, Texas, Us

BioTE Medical is the leading provider of Bioidentical Hormone Replacement Therapy in the United States with over 5000 providers and 2500 clinics nationwideLaunched B2B ecommerce platform serving +2500 clinicsInitiated lead nurture campaign by launching webinar series to improve lead conversionSuccessfully launched 8 new products to double the size of supplement portfolio to 16 product

Richardson, Texas, Us

RealPage is a leading global provider of software and data analytics to the real estate industry.Member of senior leadership team, managed a team of 80 in the United States, Romania and Philippines. Grew company revenue growth of +51% from $638m in 2017 to $962m in 2019Led all Marketing activities for Multifamily, Single Family and Vacation product groups, including additional industry verticals of Conventional, Student, Affordable and Senior, delivering marketing support and demand generation for 60+ product solutions across the US, Canada and Europe.Responsible for Demand Generation and Lead Qualification process from awareness, consideration to conversion. Expanded brand awareness media investment and optimized website performance. Significantly upgraded digital marketing in 2019 across Social Media, SEM, SEO, and Employee Advocacy, increasing lead generation by +100% vs. LY while reducing costs by 36%. Significantly improved website conversion (+80%), engagement rates (+140%) and click thru rates (+170%).Increased Marketing ROI from +420% to +581%

Akron, Ohio, Us

Signet Jewelers Limited is the world's largest retailer of diamond jewelry and the largest specialty jewelry retailer in the US, UK and Canada. Lead all marketing activities for Zale Division, a $2B division of Signet Jewelers, across all tactics from in-store promotions, creative development, traditional, social and digital media.Responsible for all social media activities for Kay, Jared, Zales. Leveraging best practices from Zales to improve performance of Kay and Jared. Across Facebook, Instagram, Pinterest and YouTube led transition from organic posting to paid media distribution. Expanded use of digital tactics, including programmatic display, to drive awareness and consideration by reducing spending on traditional print.Established digital continuity program to target Engagement Ring purchasers. Leveraged behavioural targeting across SEM, display, Facebook, Instagram and YouTube to drive awareness and consideration.Developed holiday “playbook” to drive performance at Holidays and Valentine’s Day through compelling pricing offers and integrated communications from TV, in-store, and digital.Developed new creative campaign for Vera Wang Love collection launched on TV, digital, and in- store. Drove 40%+ increase in revenue vs. last year.Led brand segmentation study to effectively differentiate and position Zales, Kay and Jared. Developed breakthrough creative to resonate with new Zales target customer.

Irving, Tx, Us

Zale Jewelers has more than 1,500 stores across the United States, Canada and Puerto Rico.Contributed to Zale delivering profitable performance in 2013, first annual profit since 2007. Continued to drive profitable growth in 2014. Drove 8 consecutive quarters of positive same store performance, contributing to 14 consecutive quarters of positive same store growth. Developed promotional and marketing calendar across four brands in the US and Canada.Reducing non-productive costs by 10% annually by efficient management of agency costs, printing and distribution costs and reducing redundant processes.Grew Private Collection events after launch of new branding, digital marketing and in-store materialsExpanded Digital Marketing capability. Grew Facebook to over 1 million members. Launched YouTube channel with branded custom videos. Delivered over 6 million views in year one.Responsible for developing and executing all marketing activities for Zales. This includes digital media, social, traditional media, in-store and CRM.

Purchase, New York, Us

PepsiCo is a global food and beverage leader with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the worldDelivered 9% revenue growth in 2011 on $1.1bn Multipack business. Turned around the Multipack business from 2% revenue growth in Q1 to 12% by Q4 to deliver plan.Continued business acceleration by delivering additional 30% revenue growth in Q1 2012Business plan addressed both product mix issues to gain focus on largest and most profitable SKU’s and revised promotional plan. Led breakthrough partnership with Skylanders video game to drive significant incremental consumer promotions.Led turn-around on $900M Dips business to drive 7% revenue growth in Q1 2012 overcoming 6.2% decline in Q1 2011. Developed and executed action plan to address declining Dips business and achieve flat revenue growth by Q4 2011, reversing 8 quarters of negative performance.Action plan focused on addressing distribution gaps, launching innovation to optimize product portfolio and fixing promotional pricing.

Purchase, New York, Us

Launched innovation for Doritos, Cheetos and Sun Chips that delivered $500M in revenue, 10% above forecast in 2010 and 2011.Developed first school approved product for Frito-Lay driving $25M in incremental revenue. Overcame regulatory, pricing and nutritional hurdles to gain national school distribution. Drove additional revenue by expanding distribution at Costco.Created Doritos, Cheetos and Sun Chips 3 year innovation pipeline to drive growth for 50% of Frito-Lay portfolio. Led cross-functional team of R&D, consumer insights, finance and marketing to investigate requirements, build innovation strategy and develop product concepts.

Purchase, New York, Us

Grew total sales 13% at Frito-Lay’s #3 grocery customer, ~$400M in annual revenue. Customer became PepsiCo’s #1 performing grocery account based on sales growth and share growth.Established Salty Snacks as leading category, growing +4.5% vs. total store trend of -2.6% resulting in Frito-Lay becoming the fastest growing manufacturer.Sold in new promotional ideas to win incremental sales space and established new custom marketing programs.

Purchase, New York, Us

Launched new brand TrueNorth into the nut category exceeding launch plan revenue by 20%. #1 New Product Launch for Frito-Lay driving 80% incremental sales.Created brand strategy and developed launch advertising campaign (print, TV, digital) that exceeded key benchmarks for Trial and Repeat in Year 1.

New Brunswick, Nj, Us

Increased household penetration among 18-29 year old consumers by 30% and buying rate by 40%.Addressed declining consumption by developing a new program (Tylenol Ouch!) to re-position Tylenol. Increased relevancy of Tylenol by using unique approaches to consumer communication, e.g. DVD release, collectibles, curated magazines.

Us

Led project with German Water Heater Company to drive turnaround in company performance. Within 1 year, returned to profitability and grew sales for 1st time in 5 years.Worked with Belgian Cell Phone provider to develop new customer retention strategy that increased retention by 50%.

Delivered Balanced Scorecards projects to drive strategic alignment for Fortune 500 sized clients based across Europe.

Master, Business Administation

Bsc Hons, Business Administration