Scott Pederson Email & Phone Number

I started my career in brand marketing at the age of 2. Yes, two years old. As my mother describes, I would sit up and focus on the television when the Hamm's beer commercial came on. While it was no doubt the cartoon bear and the catchy “land of sky-blue waters” jingle that caught my attention the value of brand marketing was forever etched in my mind and my destiny was set. So what's my value proposition? I’ve spent my career understanding, engaging, and motivating a wide range of customers. From the traditional marketing approaches of corporate marketing communications to digital interactions, ecommerce and social conversations.My focus has been at the intersection of business goals and customer needs, which are not mutually exclusive, and delivering on them both.How? by creating interest, optimize conversions and build brand affinity. One click, one interaction, one engagement at a time.How do I crush business goals and creating competitive differentiation above the sea of branding and marketing noise flooding the marketplace?Over-delivering an exceptional customer, client and user experience. Always looking for the opportunity to "surprise and delight". Leading with empathy and compassion. Bringing acumen for building and leading teams, particularly matrix teams that need to collaborate. Passionate about cultivating a culture of data-driven decisions, identifying, articulating and driving the key performance factors required for quantifiable success. Thats how. My glanceable keywords:B2B, B2C & B2B2C traditional & digital marketing and communications strategy, ecommerce, product marketing, lead generation, merchandising, branding, strategic planning, demand generation, user experience, usability, content strategy, PPC, SEO, SEM, email marketing, CRM, web strategy, mobile marketing, social media, web analytics, website governance, conversion optimization, A/B & Multi-variant testing, emerging technologies, budget management, P&L, IT Partnership, PR, vendor management. Industry experience: technology, consumer goods, financial services, health care, Insurance, SaaS, and multi-channel retail.

Listed skills include Email Marketing, Digital Marketing, Marketing Strategy, E Commerce, and 46 others.

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  University Of Minnesota - Carlson School Of Management

  General