Scott Appel, Mba Email and Phone Number
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Results-producing leader. Highly-skilled brand, marketing, and communication strategist. Integrated marketing evangelist.CORE COMPETENCIES• Business Growth & Strategy – Passionate and gifted at leading the strategic growth functions of an organization. Highly experienced in researching, identifying, deploying, and analyzing growth opportunities that are aligned with short- and long-term organizational objectives.• Brand & Marketing Strategy – Uniquely skilled brand and marketing strategist. Encompassing experience in brand development and management; marketing and advertising campaign strategy and implementation; social and digital marketing; SEO/SEM; public relations; and corporate communications.• Relational & Collaborative Leadership – Results producing, compassionate leader that employs a mentorship approach. Highly skilled in fostering robust relationships/collaborations with customers, vendors, colleagues, and key stakeholders.• Creativity & Problem Solving – Strategic thinker, with the imagination and foresight to conceptualize new ideas and opportunities –– has the implementation skills required to bring the opportunities to fruition. Innate ability to excel in adversity by creatively overcoming obstacles.• Messaging & Communications – Excellent oral and written communications skills. An articulate communicator, equipped with interpersonal communication skills and able to smoothly blend and interact with top management, peers, and teams from diverse backgrounds.Experience spans: B2B, B2C, DTC; For-Profit and Nonprofit; High-tech; Healthcare; and, Consumer.
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Founder And CmoSynkro3 Brand & Marketing StrategyScottsdale, Az, Us -
Vice President Of Sales And Marketing StrategyBeatitudes Campus Sep 2022 - PresentPhoenix, Az, Us -
FounderSynkro3 Brand & Marketing Strategy Aug 2014 - PresentBrand, Marketing and Communications Consultancy• Founded the company to help organizations simplify and improve their branding, marketing, andcommunications strategies by focusing on the client's object, audience, and message.• In collaboration with high-level leaders and business owners to conceptualize and execute the mostrevenue-generating marketing tactics; Represents the client in marketing measurement and forecasting.• Evaluates cross social media channel performance, campaign health, test accordingly, budgetallocation, and overall performance.• Consistently exceeded client expectations and profitability goals. -
Executive Director Of Sales And MarketingLifestream Complete Senior Living May 2017 - Mar 2022Colorado Springs, Colorado, Us• Served as strategy/communications/messaging advisor to CEO, COO, and each community; and, was instated as the Communications Officer at the beginning of the COVID-19 pandemic.• Orchestrated all brand, marketing, sales, public relations, and communications activities, along with the oversight and management of the marketing-sales team for each of the communities. • Conceptualized and implemented all annual marketing plans, including radio advertisement, outdoor/ billboard, public relations, print advertising, banner ads, Google, and social media ads.• Managed all website and digital marketing channels, including Facebook, Google Business, YouTube, etc., and manage Google AdWords campaigns by utilizing Extensive Google Analytics and AdWords experience.• Directly oversaw all internal corporate communications and along with external agency relationships as needed, including but not limited to public relations firms, designers amongst others. • Ensured branding is consistent and in conjunction with the organization's vision, with a keen ability to capitalize on emerging markets and opportunities. -
Vice President, Client Advisory ServicesDo More Good/The Csk Group Jun 2010 - Sep 2014National Branding and Marketing Agency(Commuted between Scottsdale, AZ and Colorado Springs, CO)• Oversaw the account service team and ensured the successful development and implementation ofbrand-reinforcing marketing strategies and campaigns for the company's for-profit and nonprofit clients.• Developed highly differentiated, customer research-based, brand positioning strategies, internal brandeducation, and external implementation/roll-out programs for newly rebranded agencies.• Managed overall project, ensuring that on-budget standards and timelines are met and noted forutilizing out-of-box techniques to reduce costs to maximize the company's financial investment.• Developed weekly and monthly measurement reports; Examined and analyzed reports, assessaccuracy, completeness, and conformance to reporting and procedural standards; informed the client offindings, identified areas of opportunity, and strategized tangible action plans.• Ensured branding was consistent and in conjunction with the client's vision, with a keen ability tocapitalize on emerging markets and opportunities.
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Phoenix Chapter PresidentAmerican Marketing Association Jul 2010 - Jun 2011Chicago, Il, Us -
Vice PresidentAllison & Partners Feb 2007 - Jun 2010San Francisco, Ca, UsNational PR Agency• Launched, established, and grew the Phoenix office of the national public relations firm. Directed new business development and oversaw and directed client service efforts.• Served as a public relations and crisis communications consultant to several companies, small businesses, and organizations and directed and implemented strategic initiatives and social media/digital strategies for the company's clients.• Devised successful strategies to support clients' overall marketing objectives, including brand awareness, public affairs opportunities, and product promotions.• Established and maintained solid relationships with clients, community, and public interest groups, developed and implemented marketing and communications campaigns and strategies, and monitored their success.• Prepared regular client reports and attended client meetings on how to generate positive media coverage of client initiatives through timely and creative pitches. -
Director, Marketing/Business DevelopmentDoctorsolutions Inc. Sep 2004 - Feb 2007Specialty Medical Tech/Billing Company• Acted as a guide to fellow senior management team members in creating and implementing the company's first core values, mission, and vision statements.• Researched business opportunities and viable income streams by following industry trends locally and internationally. Also identified and mapped business strengths and customer needs.• Consulted owners and upper management during business development decision making to optimize profitability, marketing strategies, and communication planning.• Developed in-depth knowledge of business products and value propositions and ensured the customers understood them.• Successfully developed, designed, and launched the company's promotional campaign and supporting activities.• Performed engagement procedures designed to identify and define issues, review and analyze performance and evidence, and document business procedures; Prepared working papers to support results of procedures.• Spearheaded the organization in developing and implementing the company's strategic planning initiatives, which resulted in key shifts in the company's focus.
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Director, Sales And MarketingExtenxion Media Group Feb 2003 - Jul 2004Digital Media and Events Production Company• Launched and marketed the start-up company in the Phoenix Metro area by designing, implementing, and tracking the organization's marketing and public relations campaigns.• Established key vendor relationships in order to successfully expand the company's capabilities and developed relationships with high-profile prospects converting them to clients within six months.• Designed and delivered marketing incentives by having in-depth knowledge and understanding of the existing professional base and competitor landscape.• Determined market requirements for established and future services by conducting market research, evaluating customer research, reviewing current market conditions and competitor information.• Researched and analyzed market trends, demographics, pricing principles, competitor products, and other relevant information to form marketing strategies. Developed and presented real-time reports based on the results of the research.• Analyzed, approved, and oversaw the creative development of promotional materials, website, advertisements, and other marketing-related projects.
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Account SupervisorAdcom Communications Oct 1997 - Feb 2003Cleveland, Ohio, UsNational Marketing and Advertising Agency• Through extensive public/media relations, garnered earned-media placements (collectively worth hundreds-of-thousands of dollars) for agency's PR clients.• Lead client's senior management teams through extensive brand identity and brand strategy workshops.• Planned and executed marketing plans/campaigns for agency's largest financial, high-tech and healthcare clients.• Managed several of the agency's largest financial and high-tech market related clients (more than $800,000 gross billings).
Scott Appel, Mba Skills
Scott Appel, Mba Education Details
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University Of PhoenixGlobal Management -
New Mexico State UniversityMarketing
Frequently Asked Questions about Scott Appel, Mba
What company does Scott Appel, Mba work for?
Scott Appel, Mba works for Synkro3 Brand & Marketing Strategy
What is Scott Appel, Mba's role at the current company?
Scott Appel, Mba's current role is Founder and CMO.
What is Scott Appel, Mba's email address?
Scott Appel, Mba's email address is sc****@****hoo.com
What is Scott Appel, Mba's direct phone number?
Scott Appel, Mba's direct phone number is +160276*****
What schools did Scott Appel, Mba attend?
Scott Appel, Mba attended University Of Phoenix, New Mexico State University.
What skills is Scott Appel, Mba known for?
Scott Appel, Mba has skills like Marketing Strategy, Marketing, Social Media Marketing, Advertising, Public Relations, Marketing Communications, Social Media, Strategy, Brand Management, Corporate Communications, Strategic Planning, Integrated Marketing.
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