Scott Appel, Mba Email & Phone Number

Scottsdale, AZ, US

Phoenix, AZ, US

• Brand, Marketing and Communications Consultancy
• Founded the company to help organizations simplify and improve their branding, marketing, andcommunications strategies by focusing on the client's object, audience, and message.
• In collaboration with high-level leaders and business owners to conceptualize and execute the mostrevenue-generating marketing tactics; Represents the client in marketing measurement and forecasting.
• Evaluates cross social media channel performance, campaign health, test accordingly, budgetallocation, and overall performance.
• Consistently exceeded client expectations and profitability goals.

Colorado Springs, Colorado, US

• Served as strategy/communications/messaging advisor to CEO, COO, and each community; and, was instated as the Communications Officer at the beginning of the COVID-19 pandemic.
• Orchestrated all brand, marketing, sales, public relations, and communications activities, along with the oversight and management of the marketing-sales team for each of the communities.
• Conceptualized and implemented all annual marketing plans, including radio advertisement, outdoor/ billboard, public relations, print advertising, banner ads, Google, and social media ads.
• Managed all website and digital marketing channels, including Facebook, Google Business, YouTube, etc., and manage Google AdWords campaigns by utilizing Extensive Google Analytics and AdWords experience.
• Directly oversaw all internal corporate communications and along with external agency relationships as needed, including but not limited to public relations firms, designers amongst others.
• Ensured branding is consistent and in conjunction with the organization's vision, with a keen ability to capitalize on emerging markets and opportunities.

• National Branding and Marketing Agency(Commuted between Scottsdale, AZ and Colorado Springs, CO)
• Oversaw the account service team and ensured the successful development and implementation ofbrand-reinforcing marketing strategies and campaigns for the company's for-profit and nonprofit clients.
• Developed highly differentiated, customer research-based, brand positioning strategies, internal brandeducation, and external implementation/roll-out programs for newly rebranded agencies.
• Managed overall project, ensuring that on-budget standards and timelines are met and noted forutilizing out-of-box techniques to reduce costs to maximize the company's financial investment.
• Developed weekly and monthly measurement reports; Examined and analyzed reports, assessaccuracy, completeness, and conformance to reporting and procedural standards; informed the client offindings, identified areas of.
• Ensured branding was consistent and in conjunction with the client's vision, with a keen ability tocapitalize on emerging markets and opportunities.

Chicago, IL, US

San Francisco, CA, US

• National PR Agency
• Launched, established, and grew the Phoenix office of the national public relations firm. Directed new business development and oversaw and directed client service efforts.
• Served as a public relations and crisis communications consultant to several companies, small businesses, and organizations and directed and implemented strategic initiatives and social media/digital strategies for the.
• Devised successful strategies to support clients' overall marketing objectives, including brand awareness, public affairs opportunities, and product promotions.
• Established and maintained solid relationships with clients, community, and public interest groups, developed and implemented marketing and communications campaigns and strategies, and monitored their success.
• Prepared regular client reports and attended client meetings on how to generate positive media coverage of client initiatives through timely and creative pitches.

• Specialty Medical Tech/Billing Company
• Acted as a guide to fellow senior management team members in creating and implementing the company's first core values, mission, and vision statements.
• Researched business opportunities and viable income streams by following industry trends locally and internationally. Also identified and mapped business strengths and customer needs.
• Consulted owners and upper management during business development decision making to optimize profitability, marketing strategies, and communication planning.
• Developed in-depth knowledge of business products and value propositions and ensured the customers understood them.
• Successfully developed, designed, and launched the company's promotional campaign and supporting activities.

• Digital Media and Events Production Company
• Launched and marketed the start-up company in the Phoenix Metro area by designing, implementing, and tracking the organization's marketing and public relations campaigns.
• Established key vendor relationships in order to successfully expand the company's capabilities and developed relationships with high-profile prospects converting them to clients within six months.
• Designed and delivered marketing incentives by having in-depth knowledge and understanding of the existing professional base and competitor landscape.
• Determined market requirements for established and future services by conducting market research, evaluating customer research, reviewing current market conditions and competitor information.
• Researched and analyzed market trends, demographics, pricing principles, competitor products, and other relevant information to form marketing strategies. Developed and presented real-time reports based on the results.

Cleveland, Ohio, US

• National Marketing and Advertising Agency
• Through extensive public/media relations, garnered earned-media placements (collectively worth hundreds-of-thousands of dollars) for agency's PR clients.
• Lead client's senior management teams through extensive brand identity and brand strategy workshops.
• Planned and executed marketing plans/campaigns for agency's largest financial, high-tech and healthcare clients.
• Managed several of the agency's largest financial and high-tech market related clients (more than $800,000 gross billings).

Mba, Global Management

Bba, Marketing