Scott Applebee Email & Phone Number

Delray Beach, FL

- Develop effective growth strategies for small- to mid-size companies in consumer goods, industrial products, retail, hospitality, wholesale and services.- Deliver an impactful marketing strategy through market opportunity analysis, brand development, product management assessment, product development planning and business development.- Develop integrated.

Boca Raton, FL

- Created successful B2C and B2B marketing and product development strategies that tripled sales revenues.- Successfully launched over 20 new product lines, taking market share from key competitors.- Senior Management leader for a leading global luggage manufacturer with multiple consumer brands.- Established all Marketing and Product Management functions.

Fort Lauderdale, FL

• Senior Management Member for a commercial appliance manufacturer start-up operation in North America and Latin America that grew sales to over $20 million in four years.
• Established all Marketing and Product Management functions for the United States, Canada, and Latin America from the ground-up: product line management, brand management, advertising, public relations, collateral.
• Developed an award winning B2B advertising campaign that changed brand perceptions from vacuum cleaners to a leader in commercial food service appliances in the U.S. market.
• Directed and mentored a staff of six: Product Managers, Marketing Managers and Executive Chef/Trainer.
• Responsible for managing Marketing budget to drive growth targets.
• Partnered with Sales Management to establish and train the sales and distribution network in the United States and Canada.

Jackson, MS

• Member of Senior Management Team for an established $120 million manufacturer of appliances for the food service industry.
• Responsible for Marketing and Product Management functions in North America for the Groen, Randell and Avtec brands: new product launch, advertising, sales training, sales tools and marketing literature, website.
• Established Product Management function and New Product Development (NPD) processes at the company that brought customer insight and a tollgate process to product development.
• Conducted primary customer need research and led new product development teams that introduced two new products and multiple line enhancements, resulting in revenues of over $15 million.
• Directed and mentored a staff of six: Product Managers, Marketing Managers and Executive Chef/Trainer.
• Responsible for managing Marketing budget to drive growth targets.

Zeeland, MI

• Product Management Group Leader:
• Accountable for the development and implementation of the marketing strategy for $200M freestanding furniture and filing product portfolio.
• Consolidated marketing and product management functions across multiple Herman Miller subsidiaries.Marketing Team Leader – Meridian, Inc, a Herman Miller subsidiary:
• Responsible for product management, marketing research, dealer training, marketing communications/promotions and sales analysis for $200M subsidiary of Herman Miller.
• Managed staff of five marketing professionals and multiple project teams.
• Developed and introduced a $50 million new Freestanding Desking System product line.Senior Product Manager:

Master Of Business Administration (M.B.A.), Marketing Concentration

Bachelor’S Degree, Business Administration

Bachelor’S Degree, Social Science, Secondary Education

Secondary Education Teaching Certificate