Scott A Smestad Email & Phone Number

Minneapolis, Mn, Us

• Conceived and formed a new vertical market focused on growing BIW's technology industry business. Responsibilities include P&L, strategy formulation and execution, sales and marketing, business development and talent acquisition and development.• Grew revenue at a compound annual growth rate of 71.1% from $15.1 million to $75.6 million in only three years • Rank in the 95th percentile in biennial Leadership Survey, scoring 0.23 points higher on average (on a 5-point scale) than the corporate averages on 17 key leadership attributes.• Member of the Leadership Development Forum Steering Committee.• Co-invented Windfall VR—an industry-first virtual reality incentive award experience designed to recognize and reward top performers—in 2017.• Co-invented Throwdown™—a social sales incentive tool that generated more than $2 million in revenue in FY17—in 2015.• Helped conceptualize Custom Awards offering based on a fast-growing trend in which consumers are able to design their own goods.

Minneapolis, Mn, Us

• Sold and designed the single largest program in BIW history to a Fortune 50 technology company, generating more than $35 million in global revenue annually in FY14 and FY15.• Sold and designed multiple initiatives to a Fortune 50 technology company, producing $6 million in global revenue in FY11 and growing to nearly $30 million in global revenue in FY15.• Sold, designed and expanded a global channel program to a Fortune 50 technology company, generating nearly $750,000 in revenue FY11 and growing to more than $8 million in revenue in FY16.• Helped penetrate and grow a Fortune 50 software account by selling a breadth of solutions, generating nearly $3 million in revenue in FY07 and $4.5 million in FY08.• Co-invented Recognition PURL™—a social recognition tool that helps generate more than $15 million in revenue annually.• Served as a member of the Global Solutions Team and an international subject matter expert.

Minneapolis, Mn, Us

• Helped lead the development, launch and sales and marketing of a third generation SaaS platform that generated $68 million in total revenue and $25 million in incremental revenue in FY06.• Helped lead the development, launch and sales and marketing of a second generation SaaS platform that generated $43 million in total revenue and $12 million in incremental revenue in FY05.• Invented and led the development, sales and marketing of a first generation SaaS platform that generates more than $3 million in revenue annually.• Served as a member of Global Task Force responsible for expanding BIW's global capabilities.

Minneapolis, Mn, Us

• Helped form BIW's Internet Services Group, including strategy formulation and execution, sales and marketing, recruiting and training and business process definition.• Helped drive 36% annualized revenue growth and exceeded profit margin target every fiscal year.• Exceeded annual sales stretch objectives every year by an average of 28%.• Designed a world-class solution for a multi-million dollar international technology channel program that achieved a 19:1 return on investment.

Minneapolis, Mn, Us

• Created own position responsible for driving the acquisition, development and adoption of technology in the Marketing division to increase associate productivity and efficiency.• Designed the Marketing division’s pay-for-performance bonus plans focused on rewarding individual and team performance.• Helped lead the Accounting Review Team responsible for determining system requirements, and evaluating and selecting new ERP software.• Led the development and implementation of the Marketing Sold Volume Report.• Created the Marketing Reference Guide—an online help system containing helpful and pertinent information essential for marketing associates to do their jobs.• Helped develop and train Marketing associates on BIW’s Service Recovery Process.

Minneapolis, Mn, Us

• Coordinated integrated marketing program deliverables and supported strategic account team.• Saved up to three hours per program launch by automating the client program mailing process.• Developed peer review system that was used as the model for developing the company-wide peer review system.

• In five years, more than quadrupled annual revenue to $885,500 in 2022 (39.5% CAGR), and increased profitability by providing business and marketing consulting services to an established business. Services include, but are not limited to, conducting market research, developing business and marketing strategies, implementing internet marketing and social media campaigns, and maintaining the company website.• Redesigned company website to improve mobile friendliness and search engine optimization (SEO) to increase SEO rankings, website traffic and conversion rates.• Designed and executed search engine marketing (SEM) and social media marketing (SMM) campaigns to increase clicks, click-through rate (CTR) and conversions, while reducing the average cost per click (CPC).• Increased overall revenue 102%, customer transactions 42% and website visits 187% in the first year after implementing new marketing strategies compared to the previous year.• Increased PPC clicks and click-through rate 146% and 49% respectively and reduced the average CPC 68% and total PPC spend 13% compared to the previous year.• Increased Google search rank to top position for strategic keyword searches, and average position from 27.2 to 16 for all keyword searches in 2021.• Increased organic search website traffic 192% compared to the previous year.

Madison, Wi, Us

Produced advertising and sales collateral for agent field force. Responsibilities included budgeting, art direction, writing copy, and coordinating advertising agencies and printers.