As the Western United States Sales Manager, I built and implemented a multi-layered business-to-business sales approach to oversee the 19-state western sales territory. This approach allowed me to develop and grow the territory through cultivating both new and leveraging existing distribution channelsKey Accomplishments:● Implemented a new sales approach that increased the annual revenue of the territory by 25% in the first year.● Researched and developed partnerships for incorporating affordable leading-edge QR technology as a new way to manage our equipment● Identified and signed 20 new distribution channels in my first year, resulting in an additional revenue growth of over $300,000● Generated Additional relationships and partnerships through attendance of national industry shows nationwide.

As the Inside Sales Manager, I designed and implemented a strategic sales plan for a new BizRide service being launched to offer a complimentary service to primary service. Key Accomplishments:● Worked directly with the senior management team to provide feedback, suggestions, and develop best practices sales approach● Trained and developed new employees on sales techniques and best practices for maximizing revenue growth.● Exceeding sales expectations by generating over $100,000 in revenue in the first 12 months.

Coordinated and developed digital marketing strategies for small to medium size businesses. • Social Media Marketing• Display Ad Marketing• SEO• Google Adwords Marketing• Website Creation and Development• Lead Source Testing

As the Account Project Manager, I managed all the client project planning, implementation and execution. I planned and coordinated implementation activities across multiple points of contact, including system integrations, customer and staff training, client-specific feature development, as well as ongoing support and service. I continuously outlined, scheduled, and tracked project timelines and milestones. Key Accomplishments:● Developed and utilized Gannt Chart Project Management tools to define project scopes, objectives, resources, deliverables, and deadlines.● Built and developed internal Fuse5 CRM to centralize all client interactions.● Successfully completed 23 client integrations projects in the first 12 months

As the owner of Definitive Marketing, Inc, I provided marketing and sales consulting for small business through the development, creation, and implementation of proven lead-generation and sales strategies. I oversaw all day-to-day operations, including, Financial, Technical, Business Development, and Operational responsibilities. Key Accomplishments● Successfully launched and grew the client base to $60,000 in revenue in the first year.

Provide sales management for the pilot programs, working daily with the agents to identify and implement best practices for a successful program launch.• Coach and develop the sales skills of 10+ sales agents in a one-on-one environment on a daily basis• Provide lead and performance analytics to key management to enhance program performance and long term sustainability.

As founder and Director of Client Services at Thomas L Cardella & Associates, I spearheaded the creation of the department from the ground up, including, developing all training guides and procedures, recruiting and managing staff, and implementing effective reporting systems. I conducted extensive research on industry technologies to identify their potential impact on a start-up company, analyze their cost-benefit, and successfully implemented necessary technologies. I served as the primary liaison between the company and its Fortune 500 clients, managing key performance indicator, conducting continuous program analysis and overseeing day-to-day operations to ensure optimal results.• Examined and researched industry technologies determining the need in a start-up company, analyzed the cost-benefit to such technologies, and implanted the necessary technologies• Managed multiple simultaneous projects at different phases including pre-launch, launch, ongoing, and wrap-up• Collaborated with Thomas L. Cardella’s internal departments such as Operations, Training, Quality, and Technology to meet client requirements and expectations• Provided single point of contact between Thomas L. Cardella and its Fortune 500 clients, managing key performance indicators, providing program analysis, and overseeing the day to day operations• Managed all Education, Banking, Political, and Insurance Projects, exceeding $15 million in annual revenue• Increased overall revenue for Kaplan University projects from $250,000 to over $6 million annually

Managed the day-to-day operations and special project ventures for a marketing department handling over 1000 different marketing offers on over 2500 different inbound 800 numbers.• Ran a department of 5 employees – managing activities including performance, quality & motivation• Changed quality processes and procedures to provide vendor key performance data, including calibration sessions• Manages and collaborated all Inbound BPO sales channels.• Gathered and analyzed key performance indicators for marketing initiatives• Created policies, procedures and scripting for all inbound call centers• Developed an extensive Microsoft Access database to better track and cross-reference the 2500 different 800-numbers our staff represented – eliminating cross usage and optimizing employee efficiency

Advanced through the levels of a large customer service company by providing outstanding customer service, exceptional employee care, and flexibility toward meeting corporate needs.• Took over a failing key account and transformed the account within 18 months – grew revenue from $1 million to over $15 million annually with a support staff growing from 30 agents to 300 agents• Devised and implemented a change to performance-focused reviews – resulting in an immediate improvement in performance and sales• Developed tracking for the representatives and team managers to hold them accountable for their own development