Scott Thomas Email and Phone Number
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🏠 **About Scott Thomas | Realtor® at Atlanta Fine Homes Sotheby's International Realty** 🏠Hello, and welcome! I'm Scott Thomas, your go-to Realtor in Atlanta, GA. With over 25 years of marketing expertise, I transitioned to real estate to make your home buying or selling experience truly exceptional. I'm more than just an agent; I'm your advocate, advisor, and friend in the real estate journey.Why Choose Me? 🎯 **Marketing Expert**My background includes executive marketing roles with Fortune 100 companies like Coca-Cola, Time Warner's Cartoon Network, and Cox Automotive. I know how to 'launch' a property effectively—optimize marketing channels, write compelling descriptions, and promote across platforms. Your listing won't just be another home on the market; it'll be an event. 💼 **The Experience Advantage**Having been a homeowner since I was 21 years old, I bring a wealth of personal experience to the table. I've bought, sold, and rented various properties—including working with the film industry for short-term rentals. This hands-on understanding of the market nuances aids in making transactions smooth and successful.🤝 **People Skills & Communication**Whether you're a first-time buyer or a seasoned investor, I provide a personalized yet professional experience. My strong negotiating skills ensure you get the best deal without breaking the bank. And when it comes to communication, expect clarity, timeliness, and efficiency.🌐 **Backed by the Best**With the power of Atlanta Fine Homes Sotheby’s International Realty behind me, every transaction comes with a seal of unmatched professionalism and excellence and a deep bench of experts and resources for every aspect of the buying and/or selling process.More About Me📚 **Education**: MBA in Marketing & Economics from The University of Rochester🐾 **Animal Lover**: Proud owner of Elsa, a beautiful Vizsla, and supporter of PAWS Atlanta 🌊 **Water Enthusiast**: I grew up by Keuka Lake and find my peace by any waterfront🍴 **Foodie & Traveler**: Love exploring Atlanta's rich culinary scene and have an affinity for international locales like Vietnam and Italy🎗 **Charitable**: Broke GA fundraising records for the Leukemia and Lymphoma Society and active in community outreachLet's make your real estate experience not just successful but also enjoyable and inspiring. Connect with me today!
Atlanta Fine Homes Sotheby'S International Realty
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Global Real Estate AdvisorAtlanta Fine Homes Sotheby'S International Realty Aug 2023 - PresentAtlanta, Ga, Ushttps://www.sothebysrealty.com/eng/associate/180-a-df23082819271014862/scott-thomas
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Head Of MarketingOwnwell Jan 2023 - Aug 2023Austin, Texas, UsOwnwell is a company dedicated to helping homeowners reduce the cost of owning property through a suite of product offerings, including online property Tax Appeals. Grew subscribers by +150% by creating and executing Ownwell’s first omnichannel channel marketing campaign. The campaign focused on B2C & B2B customer acquisition and establishing multiple tactical tests that yielded quantitative learning cascaded to developing markets, Georgia and Illinois.• Efficiently managed a marketing budget exceeding $3M • Maintained the CAC (customer acquisition cost) within 5% of the target• Onboarded and managed a digital media agency partner, increasing spending efficiency by 65% YOY• Established a new vendor management system optimizing printing capacity and turnaround time• Increased direct-mail response rates by 44% in less than 6-months -
Senior Vice President MarketingWorthpoint Apr 2021 - Oct 2022Atlanta, Georgia, UsWorthPoint helps Homeowners and Collectors understand the value of what's inside their home or in their collection. I helped them grow Topline Revenue +30% YOY in the first year. Reported directly to the CEO, responsible for leading the strategy, development, integration, and execution of all marketing channels for acquiring, retaining, and fully optimizing profitable customer relationships. Additionally, I led the market analysis, product configuration, branding, positioning, and multi-channel positioning for all products and play a central role in evaluating strategic expansion opportunities. Managed a multidisciplinary team of 13 FTEs.* Grew PPC media spend 120% while maintaining minimal CPA increases of 12% - 20% * Established Product Marketing Discipline & team; currently, 3 FTEs* Developed & Implement MarTech Strategy & Roadmap * Developed the first-ever marketing function for the organization* Led all research efforts - new segmentation, defining and quantifying Addressable Market -
Vice President MarketingWorthpoint Oct 2020 - Apr 2021Atlanta, Georgia, UsWorthPoint Corporation manages the largest online resource for researching, valuing, and preserving antiques, art, and collectibles. The company’s suite of offerings on WorthPoint.com includes a Price Guide, a resource gallery for identifying maker’s marks, autographs, patterns, and symbols (M.A.P.S.), and a digital library with over 10,00 books on collectible topics. Through data aggregated from more than 250 online marketplaces, including eBay and leading auction houses, WorthPoint empowers the antiques and collectibles industry by providing a steady stream of new data each month, building on 650 million archived prices and more than 1.7 billion images to improve pricing transparency for sellers and buyers. Based in Atlanta, WorthPoint has subscribers on six continents and is ranked among the top 1,900 websites globally based on traffic.
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Head Of Product & Brand MarketingKabbage, Inc 2019 - Oct 2020Atlanta, Georgia, Us[Kabbage was sold to American Express Oct. 2020]Launched 3 new products resulting in new daily revenue exceeding $100k. Led Product Marketing, Brand, Content Marketing, and the internal creative team. Tasked to develop and grow the product marketing discipline and establish best practices across marketing as Kabbage evolved from a one-product company to a multiproduct company. Managed a multidisciplinary team of 13 FTEs. Reported to CMO/CRO.• Established process and strategies for new product go-to-market plans and ongoing management, shortening time to market by 25%• Launched 3 new products on time and on budget resulting in new daily revenue exceeding $100k• Implemented social performance dashboard improving content performance by 19%• Reorganized creative team to align with new products, increasing creative quality and reducing late tasks by 30%• Developed new brand & visual architecture for Kabbage as a master brand• Led a multi-departmental team responsible for the development of a new mobile POS device• Partnered with Growth Marketing, improving the speed of A/B testing, improving MQL's 35%• Managed marketing budget + $14M, maintained within 1% of target every month -
Sr. Director, Brand Strategy, Positioning & Creative Development (B2B And B2C)Cox Automotive Inc. 2016 - 2018Atlanta, Ga, UsDeveloped and executed B2C and B2B marketing strategies, messaging, and creative for Cox Automotive's three largest businesses: Autotrader, Kelley Blue Book, and Dealer.com. Ensured each brand had a clear and unique position in the marketplace and developed communication plans that support those positions. Key success measures included brand awareness, brand health, consumer traffic to Autotrader / Kelley Blue Book, and B2B brand health measures. Compensation linked to brand metrics, consumer traffic, B2B sales, and B2B churn reduction.• Improved consumer messaging as measured by ACE metrics, 1-2 standard deviations above the norm• Created new B2C messaging and creative resulted in 3% - 5% improvements in website traffic• Developed first of its kind B2B campaign and plan driving 50% increase in click-through-rate (CTR)• Negotiated efficiencies in B2C and B2B external agency contracts/SOW saving more than $500,000• Developed a go-to-market plan for new SaaS Product, including first of its kind content strategy -
Head Of Digital & Brand MarketingHautehouse 2015 - 2016Atlanta, UsProvided leadership for Marketing, PR, and Creative Services.Responsibilities & Accomplishments* Developed go-to-market plans for both consumers and professionals, increased awareness 20%* Managed PR, Brand, Social Media* Created new brand positions and hierarchy for 5 core brands - increased sales 12%* Reported directly to the company founder and CEOHauteHouse is a leader in the professional and retail beauty products business. Maintained five international brands: Theorie, Nth Degree, AbsoluteHeat, Morali, and Beauty Labs. -
Vice President Of Marketing, Cartoon NetworkTurner Broadcasting System 2009 - 2014Atlanta, Georgia, UsProvided strategic oversight and management of the consumer marketing team responsible for creating and executing marketing and franchise plans for all Cartoon Network (CN) properties (shows). Active member of the international/global marketing team, providing global franchise communication strategies. Directly reported to CMO with three direct reports managing 17 team members.• Led development and implementation of project management tools. Standardization reduced plan development time by 22% and improved inter-departmental collaboration leading to increased ratings• Reduced average CPM by 20% ensuring all media plans were cohesive and efficient• Negotiated largest marketing partnership in CN history which improved annual reach for 4 years• Optimized allocation of on-air assets across the network increasing reach and frequency effectiveness 32% -
Vice President Of Digital Marketing, Cartoon NetworkTurner Broadcasting System 2008 - 2009Atlanta, Georgia, UsResponsible for all digital marketing activities, including social media, traffic-driving media, content, and web-based promotion. Grew the Digital Marketing team from one to more than five associates who developed and executed all digital strategy and marketing for franchise shows.• Created digital communications strategy for CartoonNetwork.com & GameTap.com that included developing online media and promotional campaigns, increasing traffic to branded websites by 18%. • Developed and implemented Cartoon Network’s first-ever social media strategy and presence, leading all other children's networks.• Grew CN’s social media presence within Facebook to be among the top 1% of all show pages as measured by fans and impressions• Created a process for engaging and integrating outside digital agency partners within the team improving media buying and planning by 20%• Viral video created to have an "unedited" feel, which earned more views, passes, and re-mixes than any other viral video at the time; it was picked up by TV shows like The Soup on E! and NBC's Today Show.• Promoted to VP of North American Marketing within one year
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Director Of Brand Marketing, GametapTurner Broadcasting System 2007 - 2008Atlanta, Georgia, UsManaged team of 7 people who developed all consumer-facing advertising and promotion targeted at gaining new subscribers. Marketing plans included television advertising, digital advertising, and consumer events and trade shows. The role also included responsibility for GameTap's overall brand health, look and feel. GameTap was a digital business that offered console and web-based games to consumers though a website portal. This subscription service provided consumer access to thousands of games.• Established new messaging strategy and brand look and feel to support new brand position, increasing awareness 12% in six months.• Responsible for growth marketing strategy and implementation of consumer SaaS product• Achieved 30% increase in CTR in 12 months by developing a new online media strategy• Improved CPC (cost per click) 50% while increasing traffic quality with new media strategy• Led internal creative team
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Director Of Consumer MarketingEarthlink 2002 - 2007Atlanta, Georgia, UsLed department responsible for developing consumer-facing messaging, media strategies, and plans for all company products and services. EarthLink provided high speed and dialup internet services as well as selling and supporting Blackberry devices for consumer use.• Improved key direct response metrics by 30% year-over-year (CPA, CPC, MQL's)• Developed matrix partnership with the growth marketing team, improving campaign development times by 21%
Scott Thomas Skills
Scott Thomas Education Details
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University Of Rochester - Simon Business SchoolMarketing & Economics -
Hobart And William Smith CollegesBiology
Frequently Asked Questions about Scott Thomas
What company does Scott Thomas work for?
Scott Thomas works for Atlanta Fine Homes Sotheby's International Realty
What is Scott Thomas's role at the current company?
Scott Thomas's current role is Global Real Estate Advisor, Atlanta Fine Homes Sotheby's International Realty, Top Producer 2024.
What is Scott Thomas's email address?
Scott Thomas's email address is he****@****hoo.com
What is Scott Thomas's direct phone number?
Scott Thomas's direct phone number is +186590*****
What schools did Scott Thomas attend?
Scott Thomas attended University Of Rochester - Simon Business School, Hobart And William Smith Colleges.
What are some of Scott Thomas's interests?
Scott Thomas has interest in Children, Civil Rights And Social Action, Science And Technology, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Scott Thomas known for?
Scott Thomas has skills like Digital Marketing, Marketing Strategy, Integrated Marketing, Advertising, Marketing, Digital Media, Social Media Marketing, Online Advertising, Digital Strategy, Social Media, Brand Development, Brand Management.
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