Responsible for all earned and contributed revenue for the non-profit Tony Award winning Alliance Theatre. This included brand advertising, marketing, public relations, individual support, institutional partnerships, events, and front of house. Directed the daily activities of 20 marketing, development, and audience services personnel.Designed and launched a new theatre website, delivering superior ease of use and multimedia content to enhance the site's "stickiness" and sales capability.Created a predictive customer life cycle model based on historical attendance and giving behavior. This completely redesigned our direct marketing strategy and drove a 15% increase in subscribers.Implemented a new box office structure, allowing all products to be purchased with no handoffs, and highly trained experts to immediately resolve patron concerns. Overall customer satisfaction increased 11%.Redefined traditional "corporate sponsorships". Created a process to match theatre assets in training, entertainment, and communication vehicles with a company's unique needs. Integrated all outbound calling for subscriptions and donations in one call center. This delivered the right message to each consumer at the proper time, and dramatically reduced our "no call" lists.Planned and executed the first annual "Tony Evening" fund raising gala. This significantly raised the Alliance's profile within the philanthropic community, and delivered $165k in net earnings.Reengineered the traditional theatre operating model, forming inter-disciplinary teams to develop new revenue, animate the campus, and market educational programming. Exceeded earned revenue goals by 8%.

Responsible for all consumer marketing in the Americas across Kodak's complete portfolio of digital products and services. This included brand advertising, public relations, trade shows and events, retail merchandising, promotions, and online communications. Directed the activities of 13 brand marketing and PR professionals.Created a 4,000 sq ft. experiential marketing tour, taking Kodak's story directly to the consumer in a fun, inspirational, interactive venue. Visits totaled over 185,000, with a resulting intent to purchase of 78%.Drove 10% year on year increase in Public Relations SOV despite lower volume of industry coverage. Served as the lead cross-category regional spokesperson at all major national trade shows and media events.Awarded six PR Silver Anvils. PRSA Award of Excellence given to scrap booker printing program which included celebrity media tours, advertorials, retail events with radio, tradeshows, and a virtual home tour.Developed new merchandising solutions to support Kodak's entry into Digital Frames and Inkjet categories. Successfully sold in and executed attention arresting inkjet launch displays at over 6,300 storefronts.Built trusting personal relationships at top retailers, forging unique co-marketing plans which drove a 12% lift in kiosk prints. Plans leveraged national sponsorships, local market strategies and shopper insights.Expanded Kodak's online merchandising presence across 43 accounts. Created rich, interactive content for these sites driving a 10% increase in page visits and doubling consumer interaction time.Responsible for all regional trade shows, including theme creation, booth design, staffing and pre-convention activities.Led the scope of work creation and implementation of a regional agency network structure. Net results are lower agency costs, tighter integration with worldwide assets, and closer alignment with worldwide strategy.

Responsible for all business to business and consumer marketing for the $1.5B US photofinishing and kiosk business. This included partnering with most major retailers to deliver overnight film processing to 40,000 storefronts via central labs, and the leasing, marketing, and customer support of 12,000 one-hour-photo minilabs and 23,000 Picture Maker digital kiosks.Led national launch of Kodak Perfect Touch Processing, resulting in a premium photofinishing mix increase of 9 points and expanding the category by $40M in its 1st year.Developed the most persuasive TV advertisement in Kodak's recent history for Perfect Touch Processing. The ad delivered sales increases of 11% in its first 6-week flight.Rebranded overnight photofinishing, eliminating Private Label options and clarifying POS. Quantitative research shows a 10% reduction in consumer mistakes on a base of 140M orders. Grew Picture Maker distribution to over 21,000 US sites, making availability second only to bank ATMs.Created a "living laboratory" Digital Camera Printing test market, with 500 storefronts in new and traditional channels. Pictures printed exceeded simulated market projections by 2X.Crafted Kodak's online picture strategy. Successfully sold-in and negotiated photo.com contracts with all major US retailers, despite aggressive competition from "new world" .coms.Instituted disciplined Sales & Operations business processes, driving business predictability and forecast accuracy within 3%.Actively coached 20 marketing professionals, resulting in numerous promotions at all levels, and talent exchange with corporate and international divisions.

Overall worldwide product management responsibility for the retail digital kiosk business, with revenue of $134M in 1996. Responsible for all aspects of the product line, including strategic planning, R&D, manufacturing, customer service, and regional market planning. Led "skunk-works" product team in the commercialization of the Picture Maker kiosk