Scott Avy Email & Phone Number

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Austin, Texas, Us

• Head of Product for Indeed Hiring Platform resulting in increasing revenue from 30M to 100M+ annually.• Directly managed a team of 6 product managers.

Austin, Texas, Us

https://www.indeed.com/employers/hiring-platform

Beaverton, Or, Us

• Led the product strategy for Nike’s flagship E-commerce App, generating $500M+ in revenue and welcoming more than 20M+ visitors annually.• Directly managed a team of product managers for the discovery pod.• Led the recruitment and hiring of product managers on the Nike App team.• Increased the number of A/B tests launched by 266% in last 12 months.• Managed the largest cloud migrations—increasing app load performance by 60%.

Beaverton, Or, Us

• Managed iOS and Android engineering discovery pod for the Nike App, owning the shop home, gridwall, product display page, and search.• Introduced E-commerce into Nike Running and Nike Training Apps.• Implemented a new A/B testing platform into the Nike App.• Led an E2E analytic audit to ensure accurate data was captured.• Directly managed new geo expansion to China, Japan, and Europe—increasing overall revenue by 42%.• Successfully influenced and gained buy-in from leadership and team to launch a politically charged A/B test, resulting in an additional 2.1 million of incremental revenue.

Seattle, Wa, Us

• Led the product strategy for Expedia’s Ground Transportations shopping path, developing the roadmap and KPIs.• Managed two engineering pods for Attach and Ground Transportation shopping paths.• Used data and research to launch 25 A/B tests with a 45% win rate in 6 months—increasing the conversion rate by 33% and reducing cancellations by 13.8%. • Communicated product vision to Expedia’s CEO/President and senior executives on a monthly basis.• Managed multiple tasks and projects simultaneously, prioritizing the workload through data—completed 7 large projects ranging from responsive itinerary, global rollout, to separation of ground transportation from “Things to do” shopping path, ect.

• Developed an industry disrupting business model: client receives funds up to $10,000 towards their dream wedding for free (paid by members that don’t stay married).• Leveraged viral marketing knowledge to achieve mainstream media coverage and recognition—worldwide media coverage included 500+ articles being written across Finance, Lifestyle, & Technology sectors.• Feature articles include CNBC, Yahoo News, Time, Business Insider, Elite Daily, Good House Keeping, Cosmopolitan, The Daily Dot, The Huffington Post, Entrepreneur and more.• Personally interviewed with CNN Money, The Washington Post, GeekWire, Credit.com and more.• Featured on the Today Show, Late Night with James Corden, The Real, 50+ TV morning shows. • Reached 1 million page views with 450,000 unique visitors within 3 months with a 38.2% conversion rate in email sign ups.• Grew social media following from zero to 20,500 Facebook fans, 2,500 Twitter fans within 3 months through viral exposure.

• Took SnapDare from conception to market—defined, developed, and executed the vision, road-map, and product launch.• Employed exceptional problem solving and communication skills to manage cross-functional teams located in India for programming, design, and marketing.• Developed a cutting-edge monetization model—positioning advertisers as a catalyst to user engagement rather than a necessary evil.• Used mobile industry experience to negotiate app development contract—75% cost reduction compared to industry standard.• Pitched to Angel Investors and members of top venture capital firms.• Tapped strong feedback communication skills during app development resulting in significanterror reduction and accelerated development time.• Leveraged viral marketing knowledge and tools to achieve mainstream media coverage and recognition for SnapDare.• Pitched SnapDare while competing in California Dreamin’ 2014 invitation only Pitch Competition making it to the semi-finals out of 35+ entrepreneurial-focused and Ivy League universities. ($300,000 in prize money)

• Managed development teams across India, Bangladesh, China, England, and America using exceptional problem solving and communication skills for programming, design, and marketing—generating 4 consecutive quarters of 100% growth.• Developed 125+ iOS and 50+ Android mobile applications from conception to market using research on untapped market segments—resulting in 4 mobile applications reaching “Top 200 Paid Overall” generating sales of $150,000 per quarter.• Networked with 15+ overseas consultants for software application and development projects—achieved significant cost reduction in bringing product to market.• Solved a range of challenging performance scenarios from product customer satisfaction to international contractor performance.

• Leveraged web industry knowledge to build and launch multiple entertainment and drop shipping websites from idea to market.• Developed and executed unique marketing and SEO strategies—resulting in high website traffic growth reaching 2M page views.• Converted Google Analytics raw data for websites and mobile apps into useful metadata exposing untapped profit potential.• Executed A/B testing strategies on Google Adsense and search placement on websites—resulting in high CTR of 4.98%.• Researched analytic data on pay-per-bid auction websites—resulting in winning auctions with over 90% expense reduction.

Bachelor Of Arts In Business Administration, Business Administration And Management

Master Of Business Administration (M.B.A.), Management And Strategy