Scott Baitinger Email and Phone Number
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CMO, trusted marketing leader and entrepreneur with deep experience in creative, digital, e-commerce, cross-channel strategy and execution. 20+ years experience as a client-side marketer, agency creative leader, consultant and entrepreneur have given me a unique perspective about business transformation and the skills to transform them.I am passionate about building and working with teams/brands to use creativity, technology and insights to drive consumer behavior and achieve uncommon success. I have unmitigated curiosity about everything, especially about what's next. Experience locally and globally, across all digital and traditional channels, for B2C and B2B companies from start-up to Fortune 50.• Results-Driven Business Leader and Marketer• Passionate Entrepreneur• Customer Service Enthusiast• Experienced Brand Builder • Proven Innovator & Operator• Mentor, Speaker, Student & TeacherSpecialties: Creative direction, digital marketing, e-commerce, customer experience, entrepreneurship, cross-channel life-cycle marketing & brand strategy. Team hiring and development, strategic partnerships, business development, process improvement, P&L management - turning data/insights into action plans and profit.
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Partner | Innovation LeadDisrupt Idea Co. Sep 2017 - PresentMilwaukee, Wisconsin, UsDisrupt Idea Co. is an uncommon group of marketing, advertising, communications and digital experts who share a common spirit for creativity and pushing boundaries. We help businesses grow and strengthen brand loyalty by creating unforgettable customer experiences. Disrupt Idea Co. combines the beauty, human touch and storytelling of traditional agencies with the tech and data from consulting groups to create strategies free from the limitations of specific disciplines and debilitating overhead. We believe it takes a blend of art, science and story to disrupt with purpose.
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Founder | PartnerStreetza Pizza 2009 - Present"The #1 Food Truck in the U.S." according to Bloomberg Businessweek.In 2009, I created Streetza Pizza. A simple idea. Amazingly fresh pizza served in the busiest areas of the city. Promoted exclusively using social media and an iPhone application.Our Milwaukee-based pizza truck has been written about in TIME, Inc., Details Magazine, People Magazine, GQ Magazine, The LA Weekly, The Onion, The Milwaukee Journal/Sentinel, The Chicago Sun Times, Milwaukee Magazine, and 600 other places. It has been featured on the USA-Network, NBC, ESPN, MS-NBC, The Today Show and The Travel Channel. Streetza was/is “One of America’s Favorite Food Trucks" according to The Food Network in 2010, 2011, 2012, 2013, 2014, 2015 and 2016.I've had the chance to speak about Streetza and social media engagement strategies at The Pizza Executive Summit, National Restaurant Association Show, NRA Sales and Marketing Executive Panel, American Marketing Association, Milwaukee Interactive Marketing Association, SOHO Ungeeked seminars and even at NASA Social.2021 was an exciting year for Street-Za. We’re now available at American Family field during all Brewers games. -
Adjunct FacultyMilwaukee Institute Of Art & Design 1999 - PresentMilwaukee, Wi, UsInstruct and inspire students. As a communication design instructor, my goal is not only to teach the technical side of software and the theories of design, but give students a real-world design experience. I have formulated curriculum, lesson plans, projects and critiques which strongly enhanced my management and evaluation skills. Classes taught: Visual Literacy: Design Theory, Web-design, Advanced Web-design, Computer Studio 1 & 2, Graphic Design, Adobe Photoshop, Adobe Illustrator, and others... -
Chief Marketing OfficerVerlo Mattress Sep 2011 - Sep 2017Milwaukee, Wi, UsFounded in 1958, the company is a franchise system with 37 locations nationwide, including 6 corporate-owned, corporate-operated stores in the Greater Milwaukee Area. Acquired by Marcus Investments LLC in 2012, Verlo is headquartered in Milwaukee, WI.Mattresses are a commodity. The Verlo experience is not intended to be. We had the vision for a differentiated platform built around the category of Sleep. Then we tightly integrated a branded experience around that to become a true omni-channel company. The products, the store, the logo, all of the information and technology systems, the supply chain, the website were redesigned. Everything was touched. We substantially improved the profitability of the company, the customer journey, and the experience.• Best B-to-C campaign 2017 - International Franchise Association• Four gold and silver W3 Awards for verlo.com - visual appeal, user experience, and consumer goods.• Two ADDY Awards – Digital Creative Technology – User Experience & Category, Online/Interactive – Websites – Consumer (B2C) -
Vice President, MarketingMarcus Investments, Llc Aug 2011 - Sep 2017MARCUS INVESTMENTS is a Midwest-based investment firm formed by the Marcus family to acquire, steward and grow the legacies of successful entrepreneurs and families. Through patient capital, valuable relationships and solid operating experience, we create exceptional long-term returns for our investors.We are interested in more than transactions. As experienced and professional business executives we are willing to take the time to hold and grow a company. We understand the entrepreneurial spirit having lived it ourselves for more than 75 years at the Marcus Corporation (NYSE: MCS). -
Vice-President, Creative DirectorMader Communications Group Jun 2008 - Aug 2011Creative people who understand strategic marketing AND strategic thinkers who happen to be creative. MADE® communications group is a full-service agency offering the complete range of core marketing and creative agency services. We have developed a culture that inspires powerful and productive collaborations with our clients and across multiple disciplines. We have enough experience to know an approach that worked yesterday probably won’t work as well today – and certainly not tomorrow. We have enough energy and passion to approach every day like it will yield a new, breakthrough idea. And often it has, for clients such as Cardinal Health, Johnson & Johnson, Uline, Markel Insurance, Johnson Controls, Putzmeister and many others. Awards include: Stevie Award: Financial Ads & Campaigns, Communication Arts Interactive Awards, BMA Bell Awards, Healthcare Marketing Impact Award, MM&M Award, IMCA Awards and AME Global Award.
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AuthorPenguin Group Usa Mar 2011 - Jul 2011New York, Ny, UsThe Complete Idiot's Guide to Starting a Food Truck Business (Complete Idiot's Guides)Everything readers need to know to start up and operate a wildly popular mobile food business. Includes crucial marketing expertise from a successful food truck entrepreneurs from across the U.S. Available in 2012. Published by the Penguin Group. ISBN 1615641629Penguin Group (USA) Inc. is the U.S. affiliate of the internationally renowned Penguin Group, one of the largest English-language trade book publishers in the world.http://www.amazon.ca/Complete-Idiots-Guide-Starting-Business/dp/1615641629 -
AuthorTwitterworks Jan 2010 - Jun 2010UsNominated as one of the Best Small Business Books of 2010 - SmallBusinessTrends.com - The restaurant industry has not quite adopted social media tools as of yet and we've found some real, sustainable and measurable success utilizing them. #TwitterWorks tells the story of how that happened and serves as a bit of a roadmap for those who are interested in using the tools to build, grow and/or reshape their business. Published by 2.0 Books. ISBN 1452818681 -
Interactive Creative Director / Senior Art DirectorIntegre Advertising Apr 1996 - Jun 2008Waukesha, Wi, UsI was responsible for the creation of advertising, collateral and all video and interactive projects while at Integré. Lots of great experiences, relationships and work was created here for clients like MillerCoors, Cardinal Stritch University, GE Healthcare, Kohler, Rite-Hite, Spacesaver and many others. Awards include: BMA - Best of Show and over 40 individual BMA Bell awards, Global Awards, Communication Arts Interactive Awards, Telly Awards, and New York Festivals Award. -
PartnerAngular Momentum Swiss Watches / North America / Bern, Switzerland Jan 2000 - Oct 2007Angular Momentum is a high-end watch manufacturer. I helped the brand become one that collectors love.I developed strong relationships with the media. Our public relations efforts have been rewarded with constant exposure in major media. Angular Momentum has been in every watch magazine and most men’s fashion and general interest magazines in both the U.S., Europe, Asia, Australia and the Middle East.In addition, I created the strategy to bring the watches to market through an e-commerce web site and through all traditional jewelry distribution channels, which has resulted in the addition of new retailers, sales agents and distributors throughout the world. I also played a major role in new product design and all collateral and interactive design.
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Creative DirectorSpc Moomey Ward Jan 1995 - Apr 1996Creative director for packaging work created for LVMH Group, William Grant & Sons, DKNY, Lancome, Western Publishing, General Motors, Pabst Brewing Company and others. Awards include: Communication Arts Design Award, Packaging Design Magazine Award, Dieline Award, American Package Design Award.
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Partner / Creative DirectorLakeshore Advertising Jan 1993 - Jan 1995A small advertising agency that began with one client, and one partner, and grew quickly. Emphasis on regional and national print, local broadcast, media planning and buying, and luxury marketing.
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Account ExecutiveClear Channel Communications (Wmil Fm 106, Woky Am 920 1992 - 1993I assisted in selling and promoting a successful direct marketing program in conjunction with WMIL and WOKY’s broadcast audience. Daily responsibilities included management of clients, acquisition of new accounts and the creation of advertising.
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Rmp / Account Executive96.5 Wklh Fm / Saga Communications 1991 - 1992Developed retail marketing programs in conjunction with 96.5 WKLH.
Scott Baitinger Skills
Scott Baitinger Education Details
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University Of VirginiaDesign Thinking For Innovation -
Harvard Medical SchoolThe Division Of Sleep Medicine / Sleep & Eeg Core
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University Of Wisconsin-MadisonSchool Of Business / Executive Education
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The Art InstitutesAdvertising Bachelor Of Science
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Milwaukee Area Technical CollegeMarketing Communications
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Martin Luther H.S.General
Frequently Asked Questions about Scott Baitinger
What company does Scott Baitinger work for?
Scott Baitinger works for Disrupt Idea Co.
What is Scott Baitinger's role at the current company?
Scott Baitinger's current role is Partner | Innovation Lead at Disrupt Idea Co..
What is Scott Baitinger's email address?
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What is Scott Baitinger's direct phone number?
Scott Baitinger's direct phone number is +141437*****
What schools did Scott Baitinger attend?
Scott Baitinger attended University Of Virginia, Harvard Medical School, University Of Wisconsin-Madison, The Art Institutes, Milwaukee Area Technical College, Martin Luther H.s..
What are some of Scott Baitinger's interests?
Scott Baitinger has interest in Invest Online, Web Design, One Person At A Time, Changing The World, Social Media, Watches, Pizza, Advertising, Graphic Design.
What skills is Scott Baitinger known for?
Scott Baitinger has skills like Creative Direction, Advertising, Social Media Marketing, Integrated Marketing, Marketing Communications, Marketing, Social Media, Direct Marketing, Brand Development, Interactive Marketing, Marketing Strategy, Strategy.
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