Scott Barnes Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

Write and edit content and curate appropriate images for new and refreshing web pages. Lead discovery meetings with subject matter experts to determine scope and voice of new content. Maintain image library for entire website and digital content staff. Maintain repository of posted documents for entire website and digital content staff. Perform SEO pass on all new content/pages before publishing and maintain overall SEO strategy for the association.

Greater Chicago Area

Optimized and edited content for external and internal search engines for an award-winning, enterprise-level website that was experiencing a major overhaul and redesign in Fall 2016. Perform QA and user experience testing of new content. Created and maintained a keyword map for the website and overall SEO strategy for the organization.• Participated on a director-level committee to rename all AMA products to best describe their attributes and improve the customer experience.• Streamlined and improved 21 forms for the new website.• Assisted with a VP-level project to curate over 80 images for the new website, selected to refresh the AMA brand.• Wrote all training material for SEO best practices and trained staff throughout the association to write with search engines and people in mind.

Indianapolis, Indiana Area

Edited and published over 2,700 new articles per year for online publication, which included formatting for the web, ensuring brand consistency, and crafting for search engine optimization (SEO). Managed new content coming from freelancers, book authors, in-house Editorial and Marketing teams, and other colleagues globally. Maintained existing content on website. Posted on social networking sites. Created articles for weekly newsletters. Topics of content include home technology, health and fitness, food and recipes, education, home improvement, business, careers, and personal finance.• Contributed to increase in traffic on Dummies.com from 2,000,000 to almost 22,000,000 page views per month from 2008 to 2013 by publishing new content and improving SEO site-wide. • Contributed to redesign and relaunch of branded websites, Dummies.com, Cliffsnotes.com, Wrox.com, and JKLasser.com. • Developed and tested new content types for websites, such as slideshows and video tutorials. • Performed quality assurance of ancillary book products, such as test engines for the SAT, GRE, and other placement exams.• Trained new content developers in web-content creation, SEO, and deployment through proprietary content management tools• Monitored, tracked, and responded to customer feedback.

Created production schedules, from manuscript to bound book, for authors, artists, layout, and proofreading departments for 30 general reference books per year. Coordinated work and communication between authors, development editors, and the production department. Hired and managed a staff of freelance copyeditors. Reviewed copyedited Word documents and art to prepare files for production. Managed a proofreading pass of the final pages. Wrote cover copy and supervised cover design. Hired and managed schedules for freelance indexers. Reviewed pages at each stage and authorized final pages for printing. Book subject matters included travel, health, personal finance, pets, and test preparation.• Awarded the Pacific Asia Travel Association's 2001 Gold Award for Travel Guidebook of the Year for Frommer's China: The 50 Most Memorable Trips.

Indianapolis, Indiana Area

Wrote and managed guidelines and training documents for four departments. Monitored the quality output of print advertisements to the customer base. Supervised 15 proofreaders and a three-member quality improvement team. • Rewrote account specifications for five international advertising accounts. • Established a quality improvement team resulting in an increase in product accuracy from 95.4% to 99.1%.• Wrote training manuals and developed/conducted ongoing training programs to keep employees current on software and industry standards.• Led biannual training seminars in quality improvement.

Woodland Hills, Ca

Supervised 27 employees in four departments to meet production schedules. Employees included data entry clerks, graphic artists, ad designers, and proofreaders.• Improved on-time ad delivery from 89.4% to 98.3% by establishing an account expediter position.