Advocating On Behalf Of Millions Of Canadians Creating Content To Be Discovered Online

-Redefined the sales strategy and processes, increasing predictability in forecasting and reporting.-Increased sales by over 25% over 2 years while reducing spend by over 40%-Managed a team of Account Managers, Technical Sales and Lead QualificationCreate the overarching vision and lead tactical execution of branding strategies and marketing campaigns for a solution selling organization. Increased revenue and conversion rates by successfully penetrated targeted vertical markets… Show more -Redefined the sales strategy and processes, increasing predictability in forecasting and reporting.-Increased sales by over 25% over 2 years while reducing spend by over 40%-Managed a team of Account Managers, Technical Sales and Lead QualificationCreate the overarching vision and lead tactical execution of branding strategies and marketing campaigns for a solution selling organization. Increased revenue and conversion rates by successfully penetrated targeted vertical markets with high potential and better closing rates. Manage marketing communications, trade shows, lead generation and customer satisfaction with diverse responsibilities for sales, design and product management.. Transformed the lead generation process by increasing leads up to 25% (from 311 to 390 per month) while reducing costs 80%. Saved $60K on Google Adwords campaigns and $10K on traditional media.• Increased inbound lead activity a total of 50%, while improving retention/renewals 50% with a structured Customer Advocacy program that provided data for product improvement. • Repositioned the company, relying on data-driven, results-oriented campaigns and initiatives to deliver against KPIs and successfully capture larger contracts with major enterprises.• Improved CRM and achieved $200K savings annually by leveraging marketing automation (Pardot) system to automate lead qualification, reducing headcount from 5 to 3 staff members. • Developed and enriched relationships with analysts, increasing brand visibility and mindshare to attain coverage in 5 studies in 2 years including inclusion in the Gartner Magic Quadrant for Business Intelligence and Analytics (Other Vendors To Consider). • Provided additional sales support with a catalog of third-party validation, press releases and references to maintain performance levels while reducing costs. Show less

Recruited to elevate marketing communications while creating a compelling, well-defined online, social media and digital marketing presence through top-quality content and branding messages. Established the company as an industry thought leader with multifaceted outbound communications including white papers, case studies, and social media campaigns to stress points of differentiation. Managed a 6 member team including graphic designers, public relations specialists and administrators. … Show more Recruited to elevate marketing communications while creating a compelling, well-defined online, social media and digital marketing presence through top-quality content and branding messages. Established the company as an industry thought leader with multifaceted outbound communications including white papers, case studies, and social media campaigns to stress points of differentiation. Managed a 6 member team including graphic designers, public relations specialists and administrators. Increased qualified leads 40% in the first 3 months via multipronged approach to define strategic marketing initiatives and multichannel branding messages targeting new customers.• Positioned the company for successful $382M acquisition by Siemen’s (vs. $250M prior offer) and managed marketing communications throughout the transaction to protect the company’s value.• Managed a 1 million dollar trade show budget, responsible for showing ROI on all activities• Immediately created a robust online presence by redesigning website with SEO functionality. • Reduced sales cycles and streamlined processes by creating a centralized sales & marketing kit available via intranet including market analysis, case studies and testimonials. Show less

Pricing and Sales Interaction, 2006 - 2008; Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Defined and evaluated product marketing collateral, programmes, and analyses. Tracked, projected and reported both advertising and circulation-based marketing programmes. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing… Show more Pricing and Sales Interaction, 2006 - 2008; Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Defined and evaluated product marketing collateral, programmes, and analyses. Tracked, projected and reported both advertising and circulation-based marketing programmes. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives. Gathered and reported on all competitive intelligence to ensure pricing is line. Received internal buy-in from executives on strategic deals that did not fall in standard pricing guidelines. Rebuilt the price book yearly to ensure market pressures were met. Provided approval on all discounts ensuring Margins and EBIDTA are held in line.Selected Contributions:Successfully maintained and increased client base by designing and implementing strategic customer-retention projects.Developed 3 new product promotions responsible for over 80% of revenue over a year.Built a "competitive portal" for sales to reference when quoting.Responsible to all competitive intelligence Hosted revenue positive lunch and learns and webinars Show less

Define strategy for and develop, execute and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, management, internal departments and vendors to coordinate overall marketing effort in accordance with corporate goals. Develop digital media strategies to measurably increase awareness and drive leads into sales. Play integral role in product development activities. Led and directed… Show more Define strategy for and develop, execute and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, management, internal departments and vendors to coordinate overall marketing effort in accordance with corporate goals. Develop digital media strategies to measurably increase awareness and drive leads into sales. Play integral role in product development activities. Led and directed forward-thinking marketing team. Prepared and managed a $1-million marketing budget.Selected Contributions:Developed and implemented social media strategies from conception to management. Showing positive ROI after 3 months.Increased trade show leads and revenue from shows by more than 100% over 6 shows a year.Implemented "consultant program" to track and encourage channel sales. Discovered a core vertical previously ignoredInternal Marketing: Implemented internal programs with HR to increase employee satisfaction and earn TeraGo "GTA Top Employer" status for 2011 through use of digital media including internal employee videos, and internal social media strategies.Increased TeraGo's press exposure with key industry influencers through press releases and networking, resulting in positive articles in over 15 independent media outlets in 2010Published "Improving Canada's Digital Advantage" for the government consultation on "The Digital Economy"Acted as corporate ambassador hosting lead generating webinars, and "lunch and learns" Show less