Scott Upton Email & Phone Number

Traverse City, MI

• Managed 4-person team responsible for developing business and providing sales support to 11 automotive dealerships across Northern Michigan
• Supervised and assisted a 2-person e-Marketing team responsible for 20+ websites, eBlasts, social media, CRM administration, online inventory management, and other projects as assigned
• Oversaw turnaround of a business development center and guided multiple record-breaking months in sales across division, with some months reflecting up to a 50% growth in year-over-year internet sales
• Liaison for vendors to ensure ROI for all e-marketing efforts across Northern Michigan division
• Coordinated various division-level projects and initiatives, ensuring deadlines and goals were met
• Spearheaded efforts to resolve a division-wide inventory management system failure that affected more than $40 million in inventory and directed the migration of advertising vendors to new inventory system

Dry Ridge, KY

• Coordinated marketing projects across multiple departments while ensuring compliance with brand guidelines and legal regulations
• Provided various levels of operational support to Business Development Center (BDC) Director and sales department, including technology training, inventory reports, custom mailers, and more
• Administered CRM, including personnel changes, email templates, permission sets, follow-up programs
• Strategized and led efforts to improve efficiency and reduce costs of internet marketing and technology expenses, such as saving $21k by transferring internet domain registration and email host
• Designed and updated company's websites, including web content, banners, graphics, etc
• Managed inventory data exports between various systems and ultimately to web-based advertisers; ensuring accuracy and urgency on all picture, configuration and pricing updates

Augusta, KY & Iuka, IL

Bachelor’S Degree, Religion, 3.5

Graduated Cum Laude

Associate’S Degree, Liberal Arts, 3.45