Scott Upton Email & Phone Number

Traverse City, Mi

• Managed 4-person team responsible for developing business and providing sales support to 11 automotive dealerships across Northern Michigan• Supervised and assisted a 2-person e-Marketing team responsible for 20+ websites, eBlasts, social media, CRM administration, online inventory management, and other projects as assigned• Oversaw turnaround of a business development center and guided multiple record-breaking months in sales across division, with some months reflecting up to a 50% growth in year-over-year internet sales• Liaison for vendors to ensure ROI for all e-marketing efforts across Northern Michigan division • Coordinated various division-level projects and initiatives, ensuring deadlines and goals were met• Spearheaded efforts to resolve a division-wide inventory management system failure that affected more than $40 million in inventory and directed the migration of advertising vendors to new inventory system

Dry Ridge, Ky

• Coordinated marketing projects across multiple departments while ensuring compliance with brand guidelines and legal regulations • Provided various levels of operational support to Business Development Center (BDC) Director and sales department, including technology training, inventory reports, custom mailers, and more• Administered CRM, including personnel changes, email templates, permission sets, follow-up programs• Strategized and led efforts to improve efficiency and reduce costs of internet marketing and technology expenses, such as saving $21k by transferring internet domain registration and email host• Designed and updated company's websites, including web content, banners, graphics, etc• Managed inventory data exports between various systems and ultimately to web-based advertisers; ensuring accuracy and urgency on all picture, configuration and pricing updates

Augusta, Ky & Iuka, Il

Bachelor’S Degree, Religion, 3.5

Graduated Cum Laude

Associate’S Degree, Liberal Arts, 3.45