Scott Bogdan Email & Phone Number

Newport Beach, Ca, Us

Denver, Colorado, Us

Veritone’s Cognitive Media Platform is an open cloud ecosystem of cognitive tools created to harness the power of media. In near real time, audio and video streams can be analyzed to create actionable insights that were heretofore unimaginable. Industry leading organizations leverage the platform to create and augment revenue opportunities, improve security, enhance customer care and streamline education.

Costa Mesa, Ca, Us

SquaredOut seeks to be the industry's leading event and promotions based native advertising platform. Their proprietary media software encompasses a range of monetization solutions for publishers, marketers, consumers & content partners. Unlike the saturated traditional text and display online ad networks, SquaredOut’s products consist of content driven, calendar-centric media offerings that shift the market dynamics as it relates to digital event and promotional advertising.

Irvine, California, Us

http://www.desksite.com

Gold Editions seeks to be the leader in art themed, officially licensed, affinity based, consumer products and gifts. Created with well known sports themed artist Mike Sullivan, Gold Editions was launched in 2012 across the retail, affiliate/alumni, and online sales channels.As the founder and CEO, Scott developed the firm’s product line with a host of US based production firms to create its supply chain. Scott also directly managed the licensing process with top NCAA Brands (Texas, USC, LSU, etc) building a template to ensure high margins and profitability as the number of licensors scaled.Scott launched the company’s direct-to-consumer sales network, a student centric sales and marketing unit to drive sales on a campus-by-campus basis, as well as developed a “long-tail” strategy that would create a revenue program for high-schools and youth groups with Gold Editions art-themed products at its core. A member of the Fair Labor Association, Gold Editions is forecasted to do ~$3M in gross revenue in 2014, growing to ~$16M by 2017.http://www.goldeditions.com

Leigh Steinberg is the most well known sports agent having represented more NFL #1 and first round draft picks than any other agent or agency in history. The influence for the highest grossing Sports Themed Movie in history Jerry Maguire, Leigh had built his practice with “giving back” as its core tenant.Scott joined Leigh in early 2011 to rebuild the practice. Beyond athletic representation, Scott built out a set of platform verticals where company would provide firms and brands consulting, strategic and legal services. These platforms included Digital & Interactive Media, Clean Tech, Youth Sports and Family, Concussion Awareness, Team and League Initiatives. Scott and Leigh consulted on a host of entertainment ventures with Hollywood production firms and agencies, as well as provided research and expert testimony on a number of cases, including the wrongful death / Mesothelioma case for the estate of NFL Hall-Of-Famer Merlin Olsen.

Irvine, Ca, Us

Brand Affinity Technologies | NextMedium | FantapperBrand Affinity Technologies (BAT) has built the world’s largest platform connecting “fans” to celebrities, professional athletes, and prominent influencers.Scott joined BAT in 2008 as the EVP of Operations and one of the initial investors where he managed the build out of the company’s research platform and endorsement automation system with the PM and Engineering teams. In conjunction, Scott implemented a Salesforce.com backend utilizing their APIs to host BAT’s user data and automate all of company’s metrics. Scott also led the development of the ad delivery architecture into BAT’s web based, downloadable browser add-on, and mobile applications (Fantapper).Scott and his Partner Services teams managed the contractual agreements and relationships with all of BAT’s 3400+ professional athlete, agency, and celebrity clients where he facilitated millions of dollars in endorsement deals with mega brands such as Ford, Comcast, and McDonalds with professional Athletes such as Drew Brees, Matt Cain, and Tony Gonzales. Scott also played key roles in the acquisition of Beelya (digital memorial), Fantapper (mobile apps), NextMedium (product placement automation for TV and Film), and ROI Media (broadcast media placement services). BAT has received $27.5M in Venture Funding from VC groups including Miramar Venture Partners, Fulcrum Ventures, and Rim Light Capital.

Mountain View, Ca, Us

dMarc was acquired by Google in February of 2006 for a total consideration of $472M, where Scott focused on integrating dMarc’s business into the respective Direct Sales, PM, and Engineering groups. As the Head of Affiliate and Media Operations, Scott worked directly with PM and Engineering teams to incorporate dMarc’s technology stack into the Google Adwords infrastructure providing the teams with client and industry focused functionality in an effort to finalize a long-tail self service model for the purchase of radio ad inventory.Reporting to Tim Armstrong, Google’s President of NA Sales, Scott headed the operational staffing efforts under Google’s stringent hiring guidelines, and continued to grow the media/affiliate operations, marketing manager, and planning teams in Mountain View, Irvine, New York, and Chicago (26FTE) while continuing to support the networks ~3700 stations and advertisers and agencies.He also played a key role in the creation of Google’s in-house customer relationship management system (GRM) utilized by Google’s entire Direct Sales organization as well as their Online Sales Support teams (Mountain View, Michigan, and Ireland) ensuring seemless transfer of order and delivery data to the audio metrics engine Scott and team created.

Us

dMarc Broadcasting | Scott StudiosScott was the initial executive brought into dMarc with previous business partners Ryan and Chad Steelberg to create dMarc Broadcasting. dMarc initially developed and implemented a RDS ad management platform for Radio Broadcast groups, later expanding its systems to include a distributed audio ad injection engine for terrestrial radio stations.dMarc acquired Scott Studios, the market leader in radio automation systems, where Scott assumed General Manager and P&L duties of the firm in Dallas Texas (40FTE) . In conjunction, Scott’s Station Operations group managed the implementation of dMarc’s Advertising Revenue Suite to its base of 1800 US radio stations and the Media Operations group worked with top advertising brands on the optimization of their radio spend.

Woodland Hills, Ca, Us

NetZero | United OnlineUnited Online is one of the leading providers of online services and consumer products including Free ISP pioneers NetZero, Juno, and Bluelight along with other brands such as FTD, Classmates, and MyPoints.Scott ran United Online’s Media Operations groups which managed their ~$40M (annual) Advertising and Commerce Revenue. Managing a distributed team of 30+ employees, Scott’s groups were focused on delivering high value planning and optimization service to United’s Advertiser and Agency clients. Scott worked closely with Product and Engineering teams to enable United and NetZero to take a client focused approach to its ISP software and services and ad delivery architecture.Scott managed the business operations integration of Juno Online Services into NetZero (creating United Online). He also supervised the custom build-out of the resulting customer relationship management, trafficking, and order entry platform with a development team in Hyderabad India and sales and ops team members in LA, SF, Chicago, and NY.In addition, Scott’s account managers also provided support for United’s business development and distribution effort, managing relationships with the their large scale distributors such as Best Buy as well as their long-tail affiliate network; accounting for another $58M in revenue in 2004.http://www.unitedonline.net/http://www.netzero.net/

Broadband Digital Group | WinfireWinfire was the largest independent broadband ISP in the United States where Scott and his teams spearheaded the consumer monetization efforts.Serving on the Execututive Staff, reporting to the CEO, Scott was charged with developing, implementing, and managing the companies Ad Sales and Media Operations business as well as its content creation and value added services unit. Scott worked in concert with the Product Management and Engineering teams to deliver consumers a content services suite that served as one of the company’s primary revenue streams and provided the entire consumer facing functionality set for Winfire’s broadband client software to its 1M+ user base.Scott also designed Winfire’s ad units, of which their video ad unit was nominated for a “Webby Award” for “Best New Broadband Ad Unit”

2CAN Media | Adsmart | Engage – CMGi CompaniesCMGi and its @Ventures venture arm, was the largest internet incubation firm of the time with a market cap of $175.77B at its height in 2000.2CAN Media, one of the first digital sales representation networks, where Scott was one of the founding executives, was sold to Adsmart for $50M in Q4 of 1998. Scott led the Integration efforts of 2CAN’s Orange County, Los Angeles, San Francisco, Chicago, and New York operations into the new corporate headquarters in Andover Massachusetts under the CMGi umbrella. Adsmart was then sold to Engage for $427M where the firms operations were then merged and Engage’s behavioral targeting engine was offered to the ~4000 publishers that Scott’s Publisher Operations team managed (many of which were the internet’s most highly trafficked branded content destinations).Scott also managed the firm’s Advertising Operations group which managed relationships with its direct media partners and digital agency clients, and planned and optimized over $8M a month in media spend. In conjunction Scott also led the cross-functional development team which built out the firm’s custom CRM and Order Entry platform. In addition, Scott performed due-diligence on a host of CMGi acquisitions in the ISP and digital services space.

Bachelor'S Degree, Management Information Systems, General

Education record

Education record