Scott Bogdan

Scott Bogdan Email and Phone Number

Co-Founder, COO @ CloneForce
Newport Beach, CA, US
Scott Bogdan's Location
Newport Beach, California, United States, United States
Scott Bogdan's Contact Details
About Scott Bogdan

Scott M. Bogdan is a seasoned digital technology executive with an extensive background in early-stage venture creation.Mr. Bogdan is an expert in the implementation, customization, and management of cloud-based SaaS solutions, Business Intelligence Platforms, Big Data architecture, and global workflow management engines. He also has a long history in the development and productization of market leading digital media management, delivery, and analytics systems.Mr. Bogdan currently serves as the SVP of Operations of Veritone, the provider of a suite of solutions specific to the processing of the "spoken word" (videos, speeches, telephone calls, lectures, meetings, broadcast and streaming media, and more) for agencies, advertisers, media companies, developers, and consumers across a host of industry verticals.Prior to Veritone, Scott was the COO of Steinberg Sports and Entertainment with his partner, famed sports attorney Leigh Steinberg. Mr. Bogdan was one of the founding executives at Brand Affinity Technologies (www.brandaffinity.net) which is a leading provider of affinity marketing and celebrity monetization solutions for advertisers, publishers, sports professionals, and celebrities.Scott joined BAT from Google where he managed the audio business and served as the Head of Media and Affiliate Operations. Prior to that Scott was a founding executive at dMarc which Google acquired in 2006, and also held senior management roles at United Online (NetZero, Juno, Classmates), Winfire, CMGi, and 2CAN Media. Scott received his BS from the Leeds School of Business at the University of Colorado, Boulder in Information System and Entrepreneurship and also studied Electrical Engineering at the U.S. Air Force Academy.

Scott Bogdan's Current Company Details
CloneForce

Cloneforce

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Co-Founder, COO
Newport Beach, CA, US
Website:
veritone.com
Employees:
51
Scott Bogdan Work Experience Details
  • Cloneforce
    Co-Founder, Coo
    Cloneforce
    Newport Beach, Ca, Us
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  • Veritone, Inc.
    Svp Operations
    Veritone, Inc. Jul 2014 - Present
    Denver, Colorado, Us
    Veritone’s Cognitive Media Platform is an open cloud ecosystem of cognitive tools created to harness the power of media. In near real time, audio and video streams can be analyzed to create actionable insights that were heretofore unimaginable. Industry leading organizations leverage the platform to create and augment revenue opportunities, improve security, enhance customer care and streamline education.
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  • Squaredout Inc.
    Coo
    Squaredout Inc. Oct 2013 - May 2014
    Costa Mesa, Ca, Us
    SquaredOut seeks to be the industry's leading event and promotions based native advertising platform. Their proprietary media software encompasses a range of monetization solutions for publishers, marketers, consumers & content partners. Unlike the saturated traditional text and display online ad networks, SquaredOut’s products consist of content driven, calendar-centric media offerings that shift the market dynamics as it relates to digital event and promotional advertising.
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  • Desksite
    Advisory Board
    Desksite Apr 2011 - Sep 2013
    Irvine, California, Us
    http://www.desksite.com
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  • Gold Editions
    Ceo
    Gold Editions Dec 2011 - Apr 2013
    Gold Editions seeks to be the leader in art themed, officially licensed, affinity based, consumer products and gifts. Created with well known sports themed artist Mike Sullivan, Gold Editions was launched in 2012 across the retail, affiliate/alumni, and online sales channels.As the founder and CEO, Scott developed the firm’s product line with a host of US based production firms to create its supply chain. Scott also directly managed the licensing process with top NCAA Brands (Texas, USC, LSU, etc) building a template to ensure high margins and profitability as the number of licensors scaled.Scott launched the company’s direct-to-consumer sales network, a student centric sales and marketing unit to drive sales on a campus-by-campus basis, as well as developed a “long-tail” strategy that would create a revenue program for high-schools and youth groups with Gold Editions art-themed products at its core. A member of the Fair Labor Association, Gold Editions is forecasted to do ~$3M in gross revenue in 2014, growing to ~$16M by 2017.http://www.goldeditions.com
  • Steinberg Sports & Entertainment
    Chief Operating Officer
    Steinberg Sports & Entertainment Apr 2011 - Apr 2012
    Leigh Steinberg is the most well known sports agent having represented more NFL #1 and first round draft picks than any other agent or agency in history. The influence for the highest grossing Sports Themed Movie in history Jerry Maguire, Leigh had built his practice with “giving back” as its core tenant.Scott joined Leigh in early 2011 to rebuild the practice. Beyond athletic representation, Scott built out a set of platform verticals where company would provide firms and brands consulting, strategic and legal services. These platforms included Digital & Interactive Media, Clean Tech, Youth Sports and Family, Concussion Awareness, Team and League Initiatives. Scott and Leigh consulted on a host of entertainment ventures with Hollywood production firms and agencies, as well as provided research and expert testimony on a number of cases, including the wrongful death / Mesothelioma case for the estate of NFL Hall-Of-Famer Merlin Olsen.
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  • Brand Affinity Technologies (Bat)
    Executive Vice President, Operations
    Brand Affinity Technologies (Bat) Jul 2008 - Aug 2010
    Irvine, Ca, Us
    Brand Affinity Technologies | NextMedium | FantapperBrand Affinity Technologies (BAT) has built the world’s largest platform connecting “fans” to celebrities, professional athletes, and prominent influencers.Scott joined BAT in 2008 as the EVP of Operations and one of the initial investors where he managed the build out of the company’s research platform and endorsement automation system with the PM and Engineering teams. In conjunction, Scott implemented a Salesforce.com backend utilizing their APIs to host BAT’s user data and automate all of company’s metrics. Scott also led the development of the ad delivery architecture into BAT’s web based, downloadable browser add-on, and mobile applications (Fantapper).Scott and his Partner Services teams managed the contractual agreements and relationships with all of BAT’s 3400+ professional athlete, agency, and celebrity clients where he facilitated millions of dollars in endorsement deals with mega brands such as Ford, Comcast, and McDonalds with professional Athletes such as Drew Brees, Matt Cain, and Tony Gonzales. Scott also played key roles in the acquisition of Beelya (digital memorial), Fantapper (mobile apps), NextMedium (product placement automation for TV and Film), and ROI Media (broadcast media placement services). BAT has received $27.5M in Venture Funding from VC groups including Miramar Venture Partners, Fulcrum Ventures, and Rim Light Capital.
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  • Google, Inc.
    Head Of Media And Affiliate Operations
    Google, Inc. Feb 2006 - Jul 2008
    Mountain View, Ca, Us
    dMarc was acquired by Google in February of 2006 for a total consideration of $472M, where Scott focused on integrating dMarc’s business into the respective Direct Sales, PM, and Engineering groups. As the Head of Affiliate and Media Operations, Scott worked directly with PM and Engineering teams to incorporate dMarc’s technology stack into the Google Adwords infrastructure providing the teams with client and industry focused functionality in an effort to finalize a long-tail self service model for the purchase of radio ad inventory.Reporting to Tim Armstrong, Google’s President of NA Sales, Scott headed the operational staffing efforts under Google’s stringent hiring guidelines, and continued to grow the media/affiliate operations, marketing manager, and planning teams in Mountain View, Irvine, New York, and Chicago (26FTE) while continuing to support the networks ~3700 stations and advertisers and agencies.He also played a key role in the creation of Google’s in-house customer relationship management system (GRM) utilized by Google’s entire Direct Sales organization as well as their Online Sales Support teams (Mountain View, Michigan, and Ireland) ensuring seemless transfer of order and delivery data to the audio metrics engine Scott and team created.
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  • Dmarc Broadcasting
    Evp, Operations
    Dmarc Broadcasting Oct 2004 - Jul 2008
    Us
    dMarc Broadcasting | Scott StudiosScott was the initial executive brought into dMarc with previous business partners Ryan and Chad Steelberg to create dMarc Broadcasting. dMarc initially developed and implemented a RDS ad management platform for Radio Broadcast groups, later expanding its systems to include a distributed audio ad injection engine for terrestrial radio stations.dMarc acquired Scott Studios, the market leader in radio automation systems, where Scott assumed General Manager and P&L duties of the firm in Dallas Texas (40FTE) . In conjunction, Scott’s Station Operations group managed the implementation of dMarc’s Advertising Revenue Suite to its base of 1800 US radio stations and the Media Operations group worked with top advertising brands on the optimization of their radio spend.
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  • United Online, Inc.
    Senior Director, Media Operations
    United Online, Inc. May 2001 - Oct 2004
    Woodland Hills, Ca, Us
    NetZero | United OnlineUnited Online is one of the leading providers of online services and consumer products including Free ISP pioneers NetZero, Juno, and Bluelight along with other brands such as FTD, Classmates, and MyPoints.Scott ran United Online’s Media Operations groups which managed their ~$40M (annual) Advertising and Commerce Revenue. Managing a distributed team of 30+ employees, Scott’s groups were focused on delivering high value planning and optimization service to United’s Advertiser and Agency clients. Scott worked closely with Product and Engineering teams to enable United and NetZero to take a client focused approach to its ISP software and services and ad delivery architecture.Scott managed the business operations integration of Juno Online Services into NetZero (creating United Online). He also supervised the custom build-out of the resulting customer relationship management, trafficking, and order entry platform with a development team in Hyderabad India and sales and ops team members in LA, SF, Chicago, and NY.In addition, Scott’s account managers also provided support for United’s business development and distribution effort, managing relationships with the their large scale distributors such as Best Buy as well as their long-tail affiliate network; accounting for another $58M in revenue in 2004.http://www.unitedonline.net/http://www.netzero.net/
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  • Winfire, Inc.
    Director, Business Operations And Strategic Development
    Winfire, Inc. Jan 2000 - May 2001
    Broadband Digital Group | WinfireWinfire was the largest independent broadband ISP in the United States where Scott and his teams spearheaded the consumer monetization efforts.Serving on the Execututive Staff, reporting to the CEO, Scott was charged with developing, implementing, and managing the companies Ad Sales and Media Operations business as well as its content creation and value added services unit. Scott worked in concert with the Product Management and Engineering teams to deliver consumers a content services suite that served as one of the company’s primary revenue streams and provided the entire consumer facing functionality set for Winfire’s broadband client software to its 1M+ user base.Scott also designed Winfire’s ad units, of which their video ad unit was nominated for a “Webby Award” for “Best New Broadband Ad Unit”
  • 2Can Media | Adsmart | Engage
    Director, Advertising Operations
    2Can Media | Adsmart | Engage Jan 1998 - Jan 2000
    2CAN Media | Adsmart | Engage – CMGi CompaniesCMGi and its @Ventures venture arm, was the largest internet incubation firm of the time with a market cap of $175.77B at its height in 2000.2CAN Media, one of the first digital sales representation networks, where Scott was one of the founding executives, was sold to Adsmart for $50M in Q4 of 1998. Scott led the Integration efforts of 2CAN’s Orange County, Los Angeles, San Francisco, Chicago, and New York operations into the new corporate headquarters in Andover Massachusetts under the CMGi umbrella. Adsmart was then sold to Engage for $427M where the firms operations were then merged and Engage’s behavioral targeting engine was offered to the ~4000 publishers that Scott’s Publisher Operations team managed (many of which were the internet’s most highly trafficked branded content destinations).Scott also managed the firm’s Advertising Operations group which managed relationships with its direct media partners and digital agency clients, and planned and optimized over $8M a month in media spend. In conjunction Scott also led the cross-functional development team which built out the firm’s custom CRM and Order Entry platform. In addition, Scott performed due-diligence on a host of CMGi acquisitions in the ISP and digital services space.

Scott Bogdan Skills

Digital Media Entrepreneurship Strategy Competitive Analysis Strategic Partnerships Business Development Advertising Crm Marketing Thought Leadership Content Strategy Management Product Management Digital Marketing Business Strategy Online Advertising Start Ups Salesforce.com Online Marketing Social Media Marketing Social Media Marketing Strategy Digital Strategy Executive Management Integrated Marketing New Business Development Lead Generation Web Analytics Operations Management Seo Sem Customer Relationship Management Product Marketing Ppc Website Development Event Planning Brand Development Search Engine Marketing Search Engine Optimization

Scott Bogdan Education Details

  • University Of Colorado Boulder
    University Of Colorado Boulder
    General
  • United States Air Force Academy
    United States Air Force Academy
  • Corona Del Mar High School
    Corona Del Mar High School

Frequently Asked Questions about Scott Bogdan

What company does Scott Bogdan work for?

Scott Bogdan works for Cloneforce

What is Scott Bogdan's role at the current company?

Scott Bogdan's current role is Co-Founder, COO.

What is Scott Bogdan's email address?

Scott Bogdan's email address is sc****@****ail.com

What is Scott Bogdan's direct phone number?

Scott Bogdan's direct phone number is +194943*****

What schools did Scott Bogdan attend?

Scott Bogdan attended University Of Colorado Boulder, United States Air Force Academy, Corona Del Mar High School.

What skills is Scott Bogdan known for?

Scott Bogdan has skills like Digital Media, Entrepreneurship, Strategy, Competitive Analysis, Strategic Partnerships, Business Development, Advertising, Crm, Marketing, Thought Leadership, Content Strategy, Management.

Who are Scott Bogdan's colleagues?

Scott Bogdan's colleagues are Vanessa Williams, Kelly Colby, Samantha Rodriguez, Uri Bar, Kevin Bates, Nayoung Wilson, John Murphy.

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