Scott Borto Email & Phone Number

Plainfield, IL, US

Naperville, Illinois, United States

Lead the channel marketing management for Minelab Metal Detectors, a global brand with over $30 million sales in North America. Manage two Public Relations firms to grow brand awareness and expand total reach. Own critical project management responsibility for MAP pricing program, Amazon brand store development and creation of competitive database. Lead.

Plano, IL

Lead the brand management for Plano Fall, a $50 million category consisting of hunting storage products including gun cases, bow cases, ammo boxes and other general storage items. P&L responsibility focused on meeting brand specific business results, namely, maintaining gross margin thresholds and efficiently managing the overall portfolio. Manage all new.

Plano, IL

Led the brand management effort for Archery & Youth, a $20 million category consisting of three unique brands: Barnett Youth, Bloodsport and No Limit. Responsible for meeting brand specific business results, namely, maintaining gross margin thresholds and efficiently managing each unique portfolio. Managed all new product development projects ensuring that.

Plano, IL

Responsible for the Brand Management of the Commercial & Industrial division with sales of over $13 million in 2013. Managed all product and marketing initiatives related to this division with focus on new product development, product management, advertising, marketing collateral development and trade show marketing. Commercial & Industrial division is.

Led the Hardlines and Softlines teams in all aspects of the product development process. Managed a staff of six product development professionals responsible for diverse portfolio of products including hydration bottles, travel mugs, food storage, licensed and non-licensed lunch kits, soft coolers, baby bottles, and diaper bags. Led all new product.

Woodridge, IL

P&L responsibility for Thermal product line with total sales over $11 million. Managed a Product Manager and led the daily operations of Thermal product line with hundreds of SKU's including hydration bottles, travel mugs and food containers. Developed the strategic plan for product line including product development and customer-specific product.

Woodridge, IL

P & L responsibility for three product lines with total sales of over $33 million. Led a staff of two Product Managers with responsibility for the Thermal and Kitchen Storage product lines. Oversaw the management of 14 vendors and various agents in China, Thailand and Indonesia. Responsible for the day-to-day operations of $21 million Tea Kettle product.

Woodridge, IL

Developed the market strategy for Tea Kettle product line including all customer-specific initiatives with key retail partners. Led the strategic planning and implementation of all new product and brand development initiatives. Managed the entire product development process during every phase from concept ideation to product launch. Managed the development.

Chicago, IL

Managed the day-to-day operations of $15 million product line of food storage and kitchen organization items with domestic and international manufacturing facilities. Coordinated the strategic planning and implementation of all new product and brand development initiatives.