Scott Borto Email & Phone Number

Plainfield, Il, Us

Naperville, Illinois, United States

Lead the channel marketing management for Minelab Metal Detectors, a global brand with over $30 million sales in North America. Manage two Public Relations firms to grow brand awareness and expand total reach. Own critical project management responsibility for MAP pricing program, Amazon brand store development and creation of competitive database. Lead brand marketing initiatives to increase business at key retail partners including Bass Pro Shops, Dick’s Sporting Goods and Canadian Tire.

Plano, Il

Lead the brand management for Plano Fall, a $50 million category consisting of hunting storage products including gun cases, bow cases, ammo boxes and other general storage items. P&L responsibility focused on meeting brand specific business results, namely, maintaining gross margin thresholds and efficiently managing the overall portfolio. Manage all new product development projects ensuring that innovation is a key component to effectively differentiate product from that of the competition. Additionally, oversee the Hardware & Shelving businesses that total $30 million in annual sales. Lead brand initiatives to increase business at key customers including Walmart, Dick's Sporting Goods, Bass Pro Shops, Amazon and Menards.

Plano, Il

Led the brand management effort for Archery & Youth, a $20 million category consisting of three unique brands: Barnett Youth, Bloodsport and No Limit. Responsible for meeting brand specific business results, namely, maintaining gross margin thresholds and efficiently managing each unique portfolio. Managed all new product development projects ensuring that innovation was a key component to effectively differentiate product from that of the competition. Oversaw a diverse category with products including Youth Bows, Arrows, Broadheads, Releases and Slingshots, all of which are sold to key national accounts such as Walmart, Dick’s Sporting Goods, Bass Pro Shop, and Cabela’s.

Plano, Il

Responsible for the Brand Management of the Commercial & Industrial division with sales of over $13 million in 2013. Managed all product and marketing initiatives related to this division with focus on new product development, product management, advertising, marketing collateral development and trade show marketing. Commercial & Industrial division is responsible for all non-traditional retail business including OEM opportunities in the Hunting and Fishing industries as well as strategically marketing the product lines to many other channels of business including Medical, Law Enforcement, Industrial Distribution and Military.

Led the Hardlines and Softlines teams in all aspects of the product development process. Managed a staff of six product development professionals responsible for diverse portfolio of products including hydration bottles, travel mugs, food storage, licensed and non-licensed lunch kits, soft coolers, baby bottles, and diaper bags. Led all new product development in the U.S., Canada, Europe, South America and Australia with annual sales of over $100 million. Oversaw an annual capital expenditure budget of nearly $2 million and an expense budget of nearly $1 million. Developed innovative products for key licensors in portfolio including Under Armour, Disney, Hasbro, Mattel, Nickelodeon, Lucasfilm, Threadless and Dwell Studio.

Woodridge, Il

P&L responsibility for Thermal product line with total sales over $11 million. Managed a Product Manager and led the daily operations of Thermal product line with hundreds of SKU's including hydration bottles, travel mugs and food containers. Developed the strategic plan for product line including product development and customer-specific product initiatives. Managed the vendor relationships with sourcing partners in Asia.

Woodridge, Il

P & L responsibility for three product lines with total sales of over $33 million. Led a staff of two Product Managers with responsibility for the Thermal and Kitchen Storage product lines. Oversaw the management of 14 vendors and various agents in China, Thailand and Indonesia. Responsible for the day-to-day operations of $21 million Tea Kettle product line that consisted of nearly 50 unique designs.

Woodridge, Il

Developed the market strategy for Tea Kettle product line including all customer-specific initiatives with key retail partners. Led the strategic planning and implementation of all new product and brand development initiatives. Managed the entire product development process during every phase from concept ideation to product launch. Managed the development and introduction of 23 kettle designs.

Chicago, Il

Managed the day-to-day operations of $15 million product line of food storage and kitchen organization items with domestic and international manufacturing facilities. Coordinated the strategic planning and implementation of all new product and brand development initiatives.