Scott Boucher Email & Phone Number

Carmel, Indiana, United States

Indianapolis, Indiana, United States

• Elevating Brand Identity and Digital Engagement for a Management Consulting Firm
• Assumed the role of Senior Designer within the new Blue Beyond Marketing department, playing a pivotal role in maintaining a cohesive brand image across all marketing materials.
• Orchestrated the alignment of marketing assets, including the website, ebooks, social media content, electronic collateral, presentations, and digital advertisements, with the company's brand guidelines.
• Distinguished as the creative leader behind the first-ever brand style guide in the company's history, which served as the foundation for consistent brand design across all touchpoints.
• Collaborated closely with company leadership to conceptualize and produce a critical ebook, resulting in unprecedented levels of engagement on social media, increased website traffic, and record-breaking download.
• Contributed to marketing teams combined efforts that resulted in the growth of SQLs (Sales Qualified Leads) by 72% which grew revenue from 2021-acquired digital leads/clients by 430% vs 2020.

Remote

Indianapolis, Indiana, United States

• Key Role in Elevating Creative Excellence for Technical and Scientific Clients
• Served as the lead Art Director for Elanco Animal Health, the agency's premier client, achieving record annual billings of over $1M.
• Demonstrated strong leadership skills by mentoring and guiding new Art Directors, fostering their growth and ensuring seamless integration into client projects.
• Received the responsibility of reviewing and evaluating critical creative work intended for the Elanco Animal Health client, guaranteeing alignment with brand standards and strategic goals.
• Developed a reputation as the go-to Art Director for high-profile creative endeavors, consistently delivering innovative design solutions that exceeded client expectations.
• Established a track record of integrating cutting-edge technologies and design techniques into client projects, such as interactive PDFs and a touchscreen employee kiosk.

Fort Wayne, Indiana Area

• Responsible for all design activities on American Legacy variable annuities line of business (brochures, flyers, direct mail, white papers, presentations, etc.).
• Served as the liaison between American Legacy and Lincoln Financial marketing and creative.
• Reviewed all American Legacy pieces across workstreams to ensure creative work was compliant with American Legacy brand story.

Fort Wayne, Indiana Area

• Developed Critical Brand Materials for American Legacy Variable Annuities Line
• Spearheaded the creative development of all marketing materials for the new American Legacy line of variable annuities, a pivotal partnership for Lincoln Life's retirement division.
• Played a key role as the creative liaison between Lincoln Financial and the Capital Group, the parent company of American Legacy, ensuring seamless communication and alignment of branding strategies.
• Successfully upheld the responsibility of reviewing and approving all materials generated by fellow designers within the organization, maintaining consistency and brand integrity.
• Achieved recognition for maintaining high standards of design quality while meeting stringent deadlines and delivering materials that aligned with the American Legacy brand identity.