Scott Braquet Email & Phone Number

Marina Del Rey, CA, US

Santa Monica, California, United States

Santa Monica, California, United States

Responsible for the operational efficiency across all paid advertising sponsorship packages. Increased trafficking accuracy by creating training modules and developing instructional wikis for the entire ad operations organization. Monitored and optimized sponsorship campaign delivery. Update proprietary ad server technology to improve the pre- and.

Greater Los Angeles Area

Established a new sponsorship support team within the Ad Operations organization. Installed new process between operations and internal stakeholders. Installed internal collateral outlining trafficking, review, and escalation protocol. Led sponsorship training across sales organization. Identified and led new project management opportunities.

Supported multiple books of business across the entertainment, tech, and auto verticals. Ensuring proper campaign implementation and budget delivery for all advertisers. Managed client communication specifically related to the ad experience, delivery, optimization, reporting expectations, and billing reconciliation. Troubleshoot campaign issues to maximize.

Greater Los Angeles Area

• Digital Media Strategy
• Develop and execute media plans utilizing effective Search, Social, and Mobile tactics
• Schedule and drive client and vendor meetings efficiently to push projects forward
• Review past strategy to discover possible optimization opportunities within implementation
• Establish a hard focus on client ROI and build out cost-per-acquisition targets
• Manage project lead times and client communication to ensure full progress transparency

Santa Monica, CA

• Account Management
• Prospect new business clients to help grow revenue
• Develop an optimization strategy in line with client values, goals and adheres to target KPIs
• Collaborate with vendors to implement new technology and provide creative value to proposals
• Leverage in-house design and technical teams for quick alterations to campaign progress
• Work closely with the operations team to provide clear instruction / feedback

Santa Monica, CA

• Ad Trafficking / Campaign Management
• Ensured proper set-up, quality insurance, and maintenance across multiple digital ad campaigns
• Kept account managers up-to-date on campaign activity
• Provided optimization recommendations and ensure successful campaign launch and delivery
• Monitored campaign activity and provided performance metric reports to clients
• Tested new ad tags and assisted in the implementation of new technology