Scott Brunelle Email & Phone Number

Sydney, New South Wales, Australia

Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

As the Head of Marketing and Sales, I am responsible for the development and implementation of the company sales and marketing strategy to achieve the team new business budget. Our team focus is to increase customer acquisition, shorten the buying cycle and develop a sustainable sales pipeline through a trust-based, collaborative sales approach. In addition to overachieving the annual new business sales budget, some accomplishments include the development and management of a high-performing sales and marketing team, development and implementation a digital lead generation strategy, sourcing and implementing the company's CRM system, developing marketing and sales collateral to support the Sales Team, implementing a customer research program, redevelopment and optimisation of the company website and creating and managing the company's social media program.

Sydney, Australia

As the Marketing Manager I am responsible for the development and implementation of the company marketing strategy with a goal of increasing customer acquisition and shortening the buying cycle. Some accomplishments include developing and implementing a digital lead generation strategy, sourcing and implementing the company's CRM system, developing marketing and sales collateral to support the Sales Team, implementing BCR's customer research program, redevelopment and optimisation of the company website, creating and managing the company's social media program and the recruitment and management of the marketing team.

Sydney, Australia

Sales Done Better provided tailored sales and marketing services to directly increase our clients' revenue. The two directors/founders developed a keen understanding of each client's goals and created targeted strategies that delivered results. Projects we delivered included brand strategy, creation and implementation of marketing/sales plans, business development, and new business strategy.2009 Projects Custom Media Division, ACP Magazines - Tourism Australia No Leave No Life, Sales Strategy and Advertising Sales Execution for the September print/online editions. Full budgeted advertising revenue was achieved. Hardie Grant Magazines - New Business Strategy and Sales Services - V Australia magazine and in-flight advertising opportunities. 2010 ProjectsCustom Media Division, ACP Magazines - Tourism Australia No Leave No Life, Sales Strategy and Advertising Sales Execution for the March print/online editions. Full budgeted advertising revenue was achieved. Custom Media Division, ACP Magazines - Marketing Plan - The goal was to increase their position as Content Marketing thought leader in Australia and educate next generation senior marketing leaders on how Content Marketing delivers on their marketing objectives. BCR - Brand Strategy Project and Brand Training for the BCR team nationally - The project delivered BCR with a Brand Strategy Foundation document which served as the starting point for the company to build the BCR brand, and served a reference document to ensure brand compliance. SDB trained the BCR team nationally on the new BCR mission, brand, key messages, and proof points.BCR - Visual Identity and Logo Project - This project delivered a full suite of new visual identity devices that better reflected the newly formalised BCR brand.2011 ProjectsBCR - New Website Project - This project delivered a modern website that reflected the new BCR Visual Identity and Logo while also offering BCR customers with an improved experience.

• Conceived and implemented yearly advertising revenue business plans and managed national advertising sales budgets and staffing for custom media clients • Worked with publishers, magazine editors, key accounts department and regional sales offices to ensure maximum revenue was achieved for custom media clients• Developed marketing programs, created media kits and sales presentations to support revenue generation for custom media projects

• Managed national advertising revenue and staff for CPA Australia’s three primary communication tools: IN THE BLACK magazine (monthly magazine, CPA Update (weekly e-newsletter) and Real Business magazine (quarterly magazine distributed to university students majoring in accounting)

Master'S Degree, Commerce (Marketing), Distinction Average

Activities and Societies: 2014 OzTAM Prize (Marketing Communications) and 2011 Winner of the Mitchell Communication Group Marketing Award.

Graduate Certificate In Marketing, Marketing, Distinction Average

Completed Courses Include: Marketing Principles Creative Communications in Marketing Brand Management Services Marketing

Education record