We make executive strategies become real and executable for operations-oriented teams... to improve team efficiency, effectiveness, and growth-driving behaviors. Services include: strategic planning & alignment, program management, operating model improvement, value stream definition, and service blueprinting.https://www.sbdconsultinggroup.com/

Client executive for hospitality, retail and manufacturing organizations - responsible for growing account revenue by building relationships and managing teams that operationalize companies' transformational strategies. Led teams that helped identify and revise value streams; improve tech, data, processes and culture; and prioritize initiatives and investments to accelerate growth. • Established relationships at a multi-brand restaurant company to generate $4M of annual projects. Led efforts to standardize their Franchise Lifecycle Management value stream (how they recruit, manage and grow franchisees) across Development, Construction, Legal, Field Operations, IT, and International teams. Multi-year efforts supported consolidation of back-end tech stacks, standardized cross-functional processes and data, improved efficiencies and team morale, and unlocked growth capability for both the franchisor and its franchisees.• Guided a $1.5B Global Manufacturing Company to align regional operating models prior to implementing a cloud-based ERP. Identified $200M of growth-oriented transformation projects, initiated the creation of a Transformation Management Office, and significantly decreased inter-department friction during ERP design• Enabled a global timeshare company to safely restart operations during Covid-19 by overseeing adjustments to SOPs to ensure they included medically approved best-practices• Helped Fortune 100 beverage company develop a new marketing process to better identify market opportunities and drive demand by integrating consumer-first planning alongside their brand-first planning

Early leader of Red Wagon Ventures, a subsidiary of Chick-fil-A charged with creating new experiential retail businesses and delivering significant growth outside the current Chick-fil-A operations. • Defined the market opportunity for several venture opportunities including a media content company, tech+sports retail complex, and a kids & family hangout center (which became Kefi Holdings LLC) Incubated and spun off Kefi Holdings LLC, a high-tech, high-service family hangout center concept with the first location launching in Atlanta, summer 2019. (www.playkefi.com)• Validated opportunity space through market and consumer insights – focusing on a quality hangout space that satisfies both parents and their children• Developed and evolved the Kefi experiential retail concept to provide great toys for kids to play with, in smart rooms with technology that respond to kids' play, a caring staff to facilitate and amplify the play, and a sophisticated space design and great coffee• Built initial Kefi business model • Helped secure seed funding and multi-million-dollar Series A fund-raise• Created exploratory partnerships with Fortune 500 toy, entertainment, and consumer packaged goods companies• Developed Kefi company name and brand• Recruited operations leadership team and experience development team• Oversaw operational development: architectural design process, technology security consultant, child care safety consultant, selection of toys for play space, play operations

• Initial strategy and consumer insights for Red Wagon Ventures, ultimately leading to the development of Kefi Holdings LLC family hangout centers • Brand strategy, product innovation & digital transformation consulting for Boston Scientific medical devices, cable TV clients and restaurants

• Led team of 12 people and $5MM annual budget across Brand Strategy, Social Media Marketing, Marketing Intelligence, and Apps Marketing teams• Championed first kids’ segmentation study within Nickelodeon that looked beyond age and gender to classify kids’ interests and consumption patterns; founded Marketing Intelligence group to mine social and CRM data sets and create new media tactics• Grew Nickelodeon's YouTube channel into the largest among US Kids TV networks, grew Instagram to 1MM followers (+300%), launched Snapchat brand account, and established significant social influencer relationships• Led CRM efforts to 1.8MM parents and fans, providing real-time contextual messaging across email and SMS • Led apps marketing, including 8 “Top Paid” apps and 2013 Emmy-winning “Nick” TV-Everywhere appVice President, Consumer Marketing Strategy and Innovation (May 2014 – April 2016)Sr. Director, Consumer Marketing Strategy (Aug 2013 – April 2014)Director, Consumer Marketing Strategy (June 2012 – July 2013)

• Developed go-to-market strategy for $1B Walt Disney World “Magic Band” and “MyMagic+” next-gen product launch – an RFID ‘operating system’ that simplified guest trips, personalized guest experiences, and helped produce the largest success the segment has experienced in its 60-year history• Created internal Brand Vision to broaden perceptions of Disney vacation and leisure experiences beyond being just a theme park company. Disney Chairman (Tom Staggs) adopted it as his 2011-2012 platform• Designed and managed the marketing strategy and consumer insights process that led to the $150M FY11 Disney Parks “Let the Memories Begin” campaign, leveraging user-generated content to drive visitation intent• Launched and managed Disney Parks YouTube channel, the first official Disney presence on YouTube. User-generated videos from site launch inspired the $150M FY11 Disney Parks “Let The Memories Begin” Campaign• Launched 3D models of Walt Disney World Resort in Google Earth, a first-of-its kind partnership that generated $2.1M earned media value in first 10 days and changed the way Imagineering visualizes property development

• Managed development of integrated campaign for IKEA USA, $7MM in annual fee revenue for Deutsch. Concept development and production of TV, OOH, print, guerilla, online banners and web sites • Oversaw online campaign and web site development for Starwood (Sheraton, Westin) and local pro-bono (Bronx Zoo and Brooklyn Aquarium)

• Managed day-to-day client relationship for American Express consumer travel online campaigns and General Motors CRM Lease Loyalty client