Initiated and led a joint product, engineering, and operations initiative to develop a proactive capability to detect, understand, and mitigate emerging threats and risks during crisis events. Oversaw roadmapping and goal planning, tooling development, and program governance across product, engineering, data science, and operations. Resulted in detection and enforcement against 30,000 violating entities representing nearly 600 million VPVs in the 6 months after implementation.Successfully managed a globally distributed team of up to 13 direct reports consisting of intelligence analysts, data scientists, and engineers. Consistently outperformed managers across Meta by up to 25% in ratings from direct reports in company satisfaction surveys and manager feedback cycles. Regularly received overall favorability ratings above 90% with individuals scores over 4.2 out of 5 for all manager feedback dimensions. Oversaw more than 50 analyses to identify and measure risk, drive product roadmaps, and develop metrics and AI/ML algorithms across all abuse areas, including fraud & scams, advertiser and brand harm, child safety, misinformation, terrorism, bullying & harassment.Pioneered analytic standards and the expanded role of investigations in providing direct input to policy development and to engineers to develop and improve AI/ML models for detection of violating content, actors, and networks at scale. Among other impacts, these techniques led to 100% improvement in the precision of a certain proxy metric.

Created AMA’s product management and development function. Led combined team of PM, UX research, data analysis to develop innovative product and service offerings from AMA’s global customer base of 30,000 members and 250,000 customers. Developed and achieved C-Suite buy-in for a multiyear product and service roadmap to transform AMA's business and experience. Led development and execution of the key strategic project in that strategy to simultaneously overhaul AMA’s membership structure, migrate and integrate CRM data to create a customer knowledge graph, and design and implement a new graph-driven web experience. Resulted in an immediate 20% increase in customer engagement.Delivered $4M in membership revenue–nearly 20% of AMA’s annual revenue–using agile and innovative methods to pilot new concepts and collect customer feedback.Implemented customer-centricity and design thinking in product management by implementing Jobs to Be Done research as the primary methodology for understanding the needs of AMA customers and design sprints to rapidly prototype offerings, leading to the development of more targeted product offerings and enhanced customer experiences.Championed data analytics throughout the company, using SQL and data visualization to identify and rectify significant flaws in customer data including lifetime value and retention.

Demonstrated strategic vision, perseverance, resourcefulness, and calculated risk taking by successfully founding a marketing consultancy with limited connections or resources.Increased overall web traffic by 179%, leads by 200%, and social media traffic by 1100% using inbound marketing strategies for a variety of companies across industries.

Commended for exceptional leadership of a team of 25+ direct and indirect reports. Spearheaded the office's effort to improve leadership, accountability, and consistency in a growing office. Balanced competing priorities and tradeoffs to develop successful actionable and effective operational plans with minimal data and information. Authored dozens of intelligence reports, including 3 President’s Daily Brief articles, that synthesized incomplete, vague, and often intentionally misleading information into insightful, value-added conclusions within tight timelines to guide senior US Government decision-makers.