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Scott Bunce, · CEO Coaching · C-Suite Coaching · Strategic Planning · Business Strategy, Hospitality, STR, Vacation Rental executive. Contact - scott.bunce@vistagechair.com or rscottbunce@outlook.comI run Vistage CEO & C-Suite peer groups for growth and mentorship. I was a member and it helped me in so many different business and personal growth seniors I decided to become a C-Suite coach.I work with members to match you with a group tailored to your challenges and goals to receive advice from seasoned CEOs who are passionate about sharing their expertise. I facilitate productive and powerful conversations between local CEOs, business owners, and key executives. As breakthrough thinkers, members are open, growth-minded, and ready to reach new heights. In a confidential and non-competitive environment, leaders reach these new peaks together. Vistage CEO members grew their annual revenue on average by 4.6% in 2020, while nonmembers with comparable small and midsize businesses saw revenue decrease by 4.7%My career has been a balance of coaching & mentoring CEO's and C-Suite managers, Hotel Marketing, Hotel Sales, Revenue & Yield Management and Operations. The unique combination of experience has fostered credibility with CEO's, owners, developers, customers and employees. Leadership experience includes bringing innovative ideas to fruition while building teams that embrace new programs, helping them to become better in their business and successfully reach goals. Creating a culture that is founded on service, pride and performance. Technology continues to play an important and evolving component in Marketing hospitality. As a result, a large part of my focus has been integrating new technology into business practices and lead generation tactics. This includes online marketing SEO & SEM, analytics, mobility, CRM systems, revenue management systems, social media and communication efforts. As an industry speaking professional I have guest lectured at several schools, including The Hotel School of Glion Switzerland. In addition, I wrote and delivered Sales and Revenue Management curriculum and was a regular speaker throughout Europe at IQPC conferences. Most recently I have been a frequent speaker, panelist and moderator at Mountain Travel Symposiums, DARM conference and VRMA.Specialties: Hotel & Resort Management, Vacation Rental Management, Sales, Marketing, Revenue Management, Operations, Turn-Arounds, Project Management.
Vistage Worldwide, Inc.
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Vistage Ceo ChairVistage Worldwide, Inc. Jul 2017 - PresentSan Diego, California, UsVistage CEO & C-Suite peer groups for growth and mentorship. I work with you to match you with a group tailored to your challenges and goals to receive advice from seasoned CEOs who are passionate about sharing their expertise. We do this through monthly meetings, one-to-one coaching, access to world-class speakers who share their expertise. Vistage CEO members grew their annual revenue on average by 4.6% in 2020, while nonmembers with comparable small and midsize businesses saw revenue decrease by 4.7%.If you’d like to discuss your participation in my local greater Atlanta/North GA Vistage Group, please email me at scott.bunce@vistagechair.com.
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PesidentCabins For You Jul 2017 - PresentGatlinburg, Tennessee, UsCompany Profile:Cabins For You is a fast growing multi-million dollar vacation rental company that specializes in cabin rentals and management in TN, GA and FL. We are an industry leader and have experienced 20 years of consistent growth. My Role:As the COO, Chief Operating Officer, I report directly to the owners. I am responsible for all facets of the operation including Sales & Marketing, Finance, Owner Relations, and Operations. Cabins for You serves over 250k guests and generates revenue for over 500+ properties! My focus is on building the business in existing markets and acquiring businesses in new growth markets in the south east while improving profitability, growing owner and guest loyalty.Guided and completed the acquisitions of Chalet Village and Mountain Vista Rentals. -
PrincipalEpicenterspark Hospitality International, Llc Jul 2017 - PresentAtlanta, Ga, UsMajority owner of hospitality group for 3rd party management, project management and consulting for brands, hotels, resorts, condos and mixed-use facilities. During the past ten + years, EpicenterSpark Hospitality has been retained by 20+ top hospitality organizations offering expertise and management to solve specific business and management issues, drive revenue and improve profitability. -
Ceo/PrincipalEpicenterspark Hospitality International, Llc Jun 2007 - Jul 2017Atlanta, Ga, UsCreated hospitality group for 3rd party management, project management and consulting for brands, hotels, resorts, condos and mixed-use facilities. During the past ten + years, EpicenterSpark Hospitality has been retained by 20+ top hospitality organizations offering expertise and management to solve specific business and management issues, drive revenue and improve profitability. • Retained by InterContinental Hotels Group as a Project Manager for multiple strategic projects• Retained by multiple developers such as Robinson Development Inc., Whitehall Enterprises and the Goforth Group to assist with new build and distressed take-over/turn-around opportunities of hotels, resorts, condominiums. • Retained multiple times in Finland by Restel for assessment and analysis of Sales, Marketing & Revenue Management and overall business challenges of 47 hotels and the Restel brand. The analysis provided new alignment of management goals, improving room night production, improvement in GOPPAR, Sales and Marketing expense models, operational adoption of sales/marketing & revenue management practices, case studies, sales account management around driving new business, maximizing rates, and channel management.• Retained by Aston Hotels and Resorts to serve as VP Operations, Sales & Marketing. Primary responsibility included conversion of two properties into the Aston portfolio. • Contracted with d2o - Deadline 2 Online out of Norway, to launch hospitality budgeting software product in the United States. Project included marketing, sales, PR, and fostering partnerships as well as creating awareness with hospitality companies. • Retained by AnswerAnalytics to develop an Enterprise Revenue Management Dashboard for InterContinental Hotels Group. • Contracted with the Advisory Group - MTRiP/VTRiP for sales, marketing and development.
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Innovation Projects/Project Management - Quality, Rebranding, Revenue Management, Pip, TrainingIntercontinental Hotels Group Feb 2012 - Jul 2017Windsor, Berkshire, GbAs CEO of EpicenterSpark hospitality retained by InterContinental Hotels Group for Project Management of multiple strategic projects to lead the repositioning of Crowne Plaza Hotels, interfacing between Brand Marketing and Operations. Re-envision the Quality & Guest Services department. Source and build a new industry leading PIP tracking system technology called DPM. Develop an “Immersion” program for Architects and Design professionals for all IHG brands. -
Vp Hospitality AnalyticsAnsweranalytics- In Conjuction With Epicenterspark Hospitality, Llc Dec 2010 - Feb 2015Atlanta, Ga, UsCreated an internal Revenue Management dashboard for IHG. -
Business DevelopmentD2O - Pmi 2009 - Dec 2013Oslo, Oslo, NoContracted with d2o - Deadline 2 Online out of Norway, to launch hospitality budgeting software product in the United States. Project included marketing, sales, PR, and fostering partnerships as well as creating awareness with hospitality companies. -
Vp Sales Operations- ContractedInspirato Jun 2011 - Feb 2012Denver, Colorado, UsResponsible for starting the sales organization, driving sales productivity, sales forecasting, sales training, deal structuring, budgeting, incentive compensation initiatives, sales analysis, CRM usage and compliance, and field automation initiatives. -
Territory Vp Operations, Sales & Revenue ManagementResortquest Int. (Gaylord Entertainment) 2005 - 2007Nashville, Tn, UsResponsible for 7 GM’s and two real estate companies and over 60 million in Gross Lodging Sales in 11 of the top U.S. & Canadian Ski resorts locations. Directly responsible for a Regional Director of Planning and Finance, Regional Director of Sales and Marketing, Regional Director of Revenue Management, Regional Director of HR• Improved territory EBITDA by 180% from 1.1 Million to 3.1 Million in one year.• Via restructuring sales and marketing, improved efficiency of sales cost by 200k.• Improved forecasting of Revenue and EBITDA from swings up to 20%, down to an average of 5%.• Turned around one resort from a loss of 1.5 million in EBITDA to a profit of 100K in one year.• Responsible for the resort with the highest service scores in the company. -
Consultant - Operations & SalesDestination Hotels & Resorts 2005 - 2005Englewood, Colorado, Us• Retained by Destination Hotels & Resorts to create a Condo-Rental Management brand strategy to include development, operations, sales, revenue management, loyalty, and owners program. Standardized homeowner contracts and homeowner association contracts. Created a new concept for an Owners Club for loyalty, retention and new development. Created 5 year business pro forma. Focused on accounting and PMS alignment. Created a new business development presentation. -
Vp Sales & Revenue ManagementIntrawest Jul 2002 - May 2004Denver, Co, UsResponsible for $526 mil in revenue and $130 mil in EBITDA, or a 20% growth in total revenue for the U.S. & Canada. Strengthened strategic sales partnerships, and drove resort sales activity by setting strategic sales targets. • Out-performed the standard industry benchmark, Revenue Per Available Room (RevPAR), with growth of 6% during the post 9-11, SARS and Iraq war period. This was accomplished while Intrawest’s supply grew by 20%.• Rewrote and personally delivered the Intrawest branded sales school. Trained the majority of sales staff brand wide, and improved attendee evaluation by 41% from previous program. Tracked sales staff effectiveness, versus non-trained sales staff, for an average sales improvement of 27% per sales person. • Revamped national sales force, reducing cost of sales by 64% and increasing revenues by 164%. Developed branded sales approach.• Developed sales key account program, and introduced brand wide private label websites for key accounts.• Introduced automated web based revenue management, standardized forecasting across the brand, improved GDS/Lexington connectivity contributions by 26%, introduced high demand incentive program, conducted ongoing WebEx revenue management training for both Directors of Revenue Management and Resort Chiefs, improved call center call quality score by 19%, and introduced both sales and revenue management audits. • Created new resort sales planning template and introduced annual sales plan reviews. • Introduced sales recognition awards, monthly sales tracking reporting, improved resort sales staff effectiveness by 28% (via sales progress report), implemented regional sales meetings, created branded cross-selling, in-room collateral, developed E-mail campaigns for meeting planners and TA’s, started online meeting planning RFP and website. -
Vp Sales And Marketing/Revenue ManagementHilton Worldwide Jan 2001 - May 2002Mclean, Va, UsResponsible for the revenue maximization of hotels throughout Canada, South America, and the Caribbean. The organization totaled well over $65 mil EBIDTA, with over 250 people employed in sales, marketing and revenue management.• Focused on improving a strong common platform & developing sales strategies, while recognizing unique cultural differences.• Improved relationships with Regional VP’s of Operations, while increasing the cross-selling in a diverse sales operation. • Responsible for the improvement of industry-wide relationships with suppliers and customers to continually improve on a disproportionate amount of market share.• Developed and implemented company pricing and business mix strategies throughout three geographic regions. -
Vp Revenue Management/OpsRadisson Sas 1997 - 2001Brussels, Brussels, BeVice President Revenue Management - Brussels, Belgium – 1998 –2001 Responsible for the revenue maximization of over 100 hotels throughout Europe, Middle East, North and South Africa, totaling well over $600 mil.• Focused on developing new and existing distribution channels, via Global Distribution Systems, electronic & on-line booking vehicles, Radisson web site and new E-commerce opportunities.• Improved forecasting accuracy by 21% and reduced Usable Denied Revenue by 20%.• Responsible for revenue management implementation and training, both electronic and manual.• Developed and implemented company pricing and business mix strategies throughout Europe and the Radisson SAS brand.• Established Regional Revenue Managers with regional responsibility & reporting network and provided clear incentive targets. Regional Vice President Operations– Southern Europe - Brussels, Belgium - 1997–1998Responsible for 21 managed and franchised hotels. • In 1998, hotels under my leadership achieved the highest RevPAR growth while exceeding GOP targets of all regions.• Created and implemented Super User program in 6 countries for improving the central reservation system delivery and revenue management. • Oversaw the sales and marketing internet strategy for the Radisson SAS brand, 1997.• Created 1998 system-wide, property-level, sales incentive plans. -
Regional Ops/SalesRadisson Hotels 1991 - 1996Brussels, Brussels Region, BeRegional Director of Sales and Marketing - Minneapolis, MN – 1996Oversaw approximately 100 owned, managed and franchised hotels in the western region of the United States.Responsible for RevPAR growth, market share lift, toll free contribution to revenue, sales and marketing.• Created 5 models of incentive programs for use in all market situations.• Conducted regional training on sales trends and market analysis.• Coordinated regional sales training and regional sales activities. District Director of Operations- Midwest - Minneapolis, MN - 1993–1995Responsible for Operations, RevPAR growth, and quality assurance in 19 managed and franchised hotels. Facilitated regional sales activities.• Of the 13 District Directors, achieved one of the top overall improvements in the above areas of responsibilities each year, including having the highest number of hotels winning President’s Awards in a region. • Received the Triangle of Excellence Award and was awarded “District Director Extraordinaire” by hotels for contributions to region. Manager of Corporate Service Operations – Mid-Atlantic - Minneapolis, MN - 1991–1992Oversaw the quality and training services for the Mid-Atlantic region of 43 hotels. Administered brand training and quality assurance reviews. • Achieved the highest domestic RevPAR growth in the corporate services department. -
Gm- Radisson & Comfort Suites, Resident Manager - MarriottBoykin Management Company 1987 - 1990Cornelius, North Carolina, Us
Scott Bunce Skills
Scott Bunce Education Details
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Ferris State UniversityBusiness Administration
Frequently Asked Questions about Scott Bunce
What company does Scott Bunce work for?
Scott Bunce works for Vistage Worldwide, Inc.
What is Scott Bunce's role at the current company?
Scott Bunce's current role is Vistage Chair - CEO & C-Suite Coach & Mentor | President at Vacations For You - Cabins For You | CEO Owner EpicenterSpark Hospitality | Vacation Rental Owner | Conference Speaker.
What is Scott Bunce's email address?
Scott Bunce's email address is sc****@****d2o.biz
What is Scott Bunce's direct phone number?
Scott Bunce's direct phone number is +197038*****
What schools did Scott Bunce attend?
Scott Bunce attended Ferris State University.
What are some of Scott Bunce's interests?
Scott Bunce has interest in Skiing, Racquetball, Theater, Squash, Completed The Twin Cities Marathon, Tennis, Golf.
What skills is Scott Bunce known for?
Scott Bunce has skills like Hotels, Hospitality, Hospitality Industry, Hospitality Management, Resorts, Forecasting, Hotel Management, Team Building, Yield Management, Sales Management, Food And Beverage, Tourism.
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