Brands are about relationships. Let's find the shorthand that helps customers understand and embrace their relationship with you. I partner with clients on insights-gathering missions to achieve more resonant, engaging and effective brand messaging and creative campaigns.My career has been a journey of understanding, engineering and elevating creative development to produce advertising and communications that connect. By “connect,” I mean hit squarely, clean and true, to achieve results. I excel at translating patterns into insights, and insights into opportunities.Along the way, I have developed expertise that can benefit your business by helping you understand your relationships with your stakeholders, your employees, and your customers. And I can bring you ideas that will generate positive business.Let me take a look at your brand. I promise: I will help you uncover things that are not yet apparent to you.Skills & Expertise• Insights gathering, including plan design, execution, analysis and interpretation• Online survey design, deployment and analysis• Focus group design, facilitation and analysis• Customer experience and customer advocacy• Breakthrough brand strategy• Message strategy and hierarchy• Account planning• Brand archetype definition and mastery• Creative briefs to achieve more resonant messaging• Creative assessment and guidance• Executive speechwriting and corporate communications• Marketing strategy development• Marketing strategy review and analysis• Brainstorming and idea generation for marketing promotions and business building• Agency recruitment and selection• RFP proposal response review and assessment