Scott Branch Email & Phone Number

Garland, TX, US

• Leading the marketing efforts for multiple High Tech-related companies including RAIN RFID, FEIG Electronics, SML, MSM Solutions, Century RFID, padSENS, and Convergence Systems Limited.
• Utilizing Subject Matter Expertise in RFID technology to provide full B2B marketing services including SEO, SEM, product videos, website design, PR, white papers, product launches, market research, and strategy.
• Managing ad campaigns using LinkedIn, Google Adwords, and Google Display ads, leading to hundreds of new leads for B2B customers.
• Creating new processes to monitor website performance and security status across all customer, while implementing tools to monitor site uptime (Uptime Robot), Load Testing (Blaze Meter), Performance Monitoring (New.
• Working closely with the padSENS and CSL product teams during the development of their new RFID products, leading marketing and product strategy sessions.

• Facilitating discussions between Cisco Manufacturing and Finance IT teams around the adoption of SGTIN-198, an RFID encoding standard, as well as working with equipment designers and manufacturers to develop a working.
• Conducting product strategy sessions for RFID hardware manufactures that includes product testing, market analysis, end user feedback, and new feature recommendations, while also creating manufacturing site validation.
• Enabling multiple product lines to be manufactured with the new encoding and the current internal asset tracking systems being augmented to adopt the new tag data format.
• Researching, developing, configuring, and optimizing innovative, cost-effective manufacturing methods for RFID from inception through validation, as well as collaborating with Cost Analysts to develop and validate cost.
• Conducting site analysis and requirements gathering to evaluate the effectiveness of RFID technology at Dell Computers both domestically and internationally.
• Working with PLM and Commercial teams to create project plans and schedules, while accelerating project timelines, encouraging cross-functional collaboration, and building quality into projects from the outset.

• Directed a team that revamped an outdated software product to incorporate new front-end and back-end technologies into a modern UI with simplified UX that was built on a scalable cloud platform.
• Guided the creation of this clickable UI prototype for desktop, tablet, and mobile interfaces that included over 100 individual screens.
• Conducted focus groups that led to the creation of storyboards, personas, affinity and empathy maps, user stories, and UI styles.
• Guided stakeholders to understand the differences between Heroku, Force.com, and Amazon AWS, as well as provided clarity about how each platform would affect the product architecture and pricing models.
• Presented the UI prototype to the executive team, existing customers, and prospective customers, and built a detailed development roadmap that was accepted by the executive team, leading the new product redesign to be.

• Simultaneously managed 2 Warehouse Management System implementations that involved 19 Developers and technical resources across both projects, as well as supervised a budget of $2MM across all projects.

San Jose, CA

• Oversaw site surveys, resource scheduling, hardware procurement, network configuration, kitting, installation, testing, and go-live activities, as well as designed the system infrastructure for an RFID system, leading.
• Provided direction and led a 5-person team in the deployment of the RFID infrastructure at 50+ Cisco Systems data centers nationally and worldwide, including 400+ RFID readers and 200+ RFID handhelds in order to track.
• Led the project delivery team internationally at sites including The Netherlands for Cisco, Angola for Chevron and Bogata, and Columbia for DFASS.
• Improved the Visi-Trac software for customers and interfaced with the customers to ensure satisfaction, as well as prepared users by developing end user training sessions and training staff upon delivery.

• Designed RFID system architecture for the U.S. Dept of Treasury, Bureau of Engraving and Printing.
• Enhanced manufacturing systems and enterprise asset management by adding RFID hardware and software infrastructures, as well as created technology and architecture documentation for use in a future RFP.

• Managed multiple IT projects, enhancing existing software products with new features, while implementing Scrum for the development cycle and managing the project plan, schedule, and budget to meet business needs.
• Performed market analysis for the product Secure Visibility Track and Trace, and evaluated the product versus the competing products.
• Coordinated the efforts of both software and hardware vendors for an RFID enabled produce tracking system at Dole Fresh Vegetables, as well as achieved an industry-leading RFID read rate of 97%.
• Established project metrics concerning deliverability, performance, maintenance, design, and cost, while regularly