Scott Greer Email & Phone Number

Ann Arbor, MI, US

Greer Interactive offers clients an array of custom digital services including paid media training, paid search and social management, marketing strategy, media planning and brand identity. The mission is to empower businesses to step into digital marketing with confidence by developing ROAS-focused content and media strategies. At the heart of every.

Goodlettsville, Tennessee, US

• Responsible for digital media planning, buying and customer acquisition through primarily Facebook, Instagram and Google.
• Managed a six-figure monthly advertising budget and assisted in driving eight figures in direct revenue from paid search and social.
• Assumed a lead role in revamping the paid search account and scaling paid social with new strategies across all stages of the funnel.
• Responsible for driving e-commerce revenue, optimizing campaigns to maximize sales and improving the aggregate return on ad spend (ROAS).
• Developed and launched large scale media plans and social promotions on a regular basis.

• Responsible for all marketing initiatives, including website management, email newsletters, photography & design.
• Assisted in growing the company from scratch & building a strong digital presence with a focus on local prospecting.
• Designed several print ads for Nfocus Magazine that eventually led to an unsolicited write-up about the company.

Brentwood, Tennessee, US

• Executed digital media planning & campaign management for various healthcare service lines & facilities.
• Used conversion pixels, call tracking data & patient referral information to determine ROI on all client campaigns.
• Worked closely with development & UX team to build out Facebook & Google integration into the Clariture platform.
• Collaborated with agency partners to inform content strategy, landing page development & campaign optimization.
• Converted multiple prospects into full-time clients through pilot service line campaigns on search & social.
• Client experience includes America’s Family Doctors, AMSURG, Community Health Systems, e+CancerCare, Tennova Healthcare, Urgent Team.

Nashville, TN, US

• Responsibilities included digital media consulting, vendor management, SEO, SEM, social advertising management, analytics reporting, online brand monitoring & new business strategy for clients from a wide variety of.
• Demonstrated a unique role in account management, media planning, financial analysis & creative oversight.
• Worked closely with all agency departments on digital integration, analysis & measurement for client campaigns.
• Coordinated budgets, timelines, agency POVs, performance reports & online media strategies for relevant projects.
• Assisted in implementing numerous agency case studies as the only digital employee for over a year (2011-12).
• Client experience included BlueCross BlueShield of TN, Cenwood Kitchens, Dollar General, Kirkland’s, Martha O’Bryan Center, Saint Thomas Health, Shoney’s, TPAC, TriStar/HCA, Visit Pensacola, Wintergreen Resort.

• Sold customizable pet magnets through a custom-built e-commerce website and social commerce storefront.
• Gained invaluable entrepreneurial experience through management of all business & marketing operations.
• Helped grow the social media presence with promotional YouTube videos that have generated 38,000+ views.

• Assisted in event planning, media relations, social media strategy and local outreach for various clients.
• Performed extensive media research and press tracking coverage for the 2013 Music City Center initiative.

• Analyzed financial data from 2009 to predict best and worst fundraising organizations for 2010.
• Encouraged customer retention and referral through internal social media program.
• Performed essential manual labor and weekly inventory work in the onsite warehouse.

Nashville, Tennessee, US

• Completed 100+ hours of MBA-level coursework and gained 250+ hours of real-world marketing experience.
• Participating companies included Cisco, Coca-Cola, Nashville Area Chamber of Commerce and Sony Music.

Los Angeles, CA, US

• Wrote, directed and edited speculative commercials for H.J. Heinz Company (Heinz Ketchup) and Mattel, Inc. (Scrabble).
• Served as actor, grip and sound engineer for several student films.

B.A., Film Studies

Education record

Education record

Education record