Scott Cherkewich Email & Phone Number

Ottawa, Canada Area

- Specialize in transforming tired, generic customer statements into exciting and informative marketing communications. Removing the mass audience inserts from inside the envelope and instead creating a personal, relevant statement and delivering it to an audience of one. Less paper, less postage and MORE Engagement!- Build and execute cross media marketing programs for Gilmore customers. We integrate print based direct mail campaigns with the opportunity to continue personal, relevant, one to one marketing conversations online through PURLs, CURLs and social media.- Develop and deploy corporate branding strategies including web sites and cross media marketing campaigns.- Excel at penetrating key accounts and increasing revenues through relationship building. Challenge-oriented; tackle tough sales problems and bring to successful conclusion. Welcome all partner and peer feedback as opportunity to grow our knoledge together.- Tenacious achiever. Using organization, communication and correspondence skills to build solid customer relationships.- Generate top-quality results by demonstrating superior product knowledge and integrity. Resourceful when faced with obstacles and adaptable to many situations. Strong track record in exceeding marketing plans under budget.

Ottawa, Canada Area

- Acted as the sales lead establishing a customer first strategy that allowed clients more time to drive their business.- Managed, designed and implemented a complete tradeshow model driving hot prospects and amazing ROI results for the company.- Built internal marketing division to sell and grow existing customer relationships as well as acquiring new leads and opportunities as a stand alone service offer.- Launched Social Media department as a value added service offer to enhance the entire cross media marketing solution.

Ottawa

- Researched current competitive market environment to create and execute targeted marketing campaigns. - Developed criteria, segmentation and procedures to generate leads for acquisition and loyalty programs delivered across print, voice and electronic mediums. - Drove initiatives related to product modifications, product development and pricing strategies to achieve revenue and market share targets- Owned vendor negotiations including management of internal and external call center operations. Setting call strategies and targeting based on customer demographic profiles. - Effectively worked across multiple departments to see objectives through to implementation within budget.- Conducted on-going product performance and business challenges analysis and adjusted marketing efforts accordingly. - Managed the efforts of a team including coaching, performance appraisals, feedback, corrective action, enhancing productivity and efficiency.Achievements:- Designed and deployed marketing plans for two new consumer loan products generating $95 million in loans in first 6 months of the programs. Managed book of business over 2.5 years generating in excess of $650 million in loans through lead segmentation/ niche marketing and channel optimization- Conceived and executed multiple retail spend and activation strategies with partners such as MasterCard International and the National Hockey League to achieve targeted goals and an increase in active card members from inactive base- Drove 350% increase in YOY growth within membership products exceeding revenue goals by 80% through product enhancements, sales channel analysis/ adjustments and product positioning- Directed market research initiatives to define target markets and requirements for new products

Retail Management Certificate

Retail Management Certificate

Education record