Scott Ciborowski manages the Search Engine Marketing division of TrainSmart, Inc., a leading corporate training and instructional design firm located in Chicago as the Director of Internet Marketing for TrainSmart, Inc. When he’s not assisting TrainSmart with their search marketing efforts, he is running Sheffield Marketing, a Chicago-based Search Engine Marketing Firm with over 20 consultants nationwide. Being an Internet and marketing guru for the past 6 years Ciborowski took all his knowledge regarding the search engine marketing industry and created Sheffield Marketing. Sheffield Marketing is a full-service search engine marketing firm, specializing in search engine optimization, pay-per-click, and other internet marketing strategies. Ciborowski infused Sheffield Marketing with his enthusiasm and vision for search marketing. Together with other company strategists, Ciborowski is focused on developing a results-oriented paid and organic search marketing programs to help clients increase visibility, broaden reach and maximize their return on their investment.Specialties: Search Engine Optimization (Keyword Research, SEO Copywriting)Pay-Per-Click (Yahoo! Search Marketing Ambassador)Link Building (Viral, Directory Submissions, LinkBait, Text Link Ads)Building Effective Search Engine Marketing StrategiesWeb Analytics (Measuring Campaign Effectiveness & ROI)Web Site Usability (Creating A User Experience)Video Search Optimization (Optimization For You Tube, etc.)Social Media Marketing, Conversion Rate Optimization