Company: Intermedia is the cloud communications company that helps over 120,000 businesses connect better – through voice, video conferencing, chat, contact center, business email and productivity, file sharing and backup, security, archiving, and more – from anywhere, at any time. Intermedia eliminates the need for multiple communications service providers with a seamlessly integrated portfolio of communications and collaboration solutions – all delivered through one highly reliable and secure platform. With month-to-month contract options, one monthly bill, one intuitive point of administrative control, and five-years running J.D. Power-certified 24/7 technical support, Intermedia’s 1,300 team members are committed to providing enterprise-grade products to businesses of all sizes with a simple, Worry-Free Experience.

Company: A global leader in customer experience management, digital marketing and e-commerce software. Sitecore’s Experience Cloud enables marketers to manage analytics, content, commerce, and marketing automation across all devices and engagement channels (mobile, social, advertising, media, web, eMail, etc) to deliver world-class experiences for innovative brands such as L'Oréal, American Express, Procter & Gamble, Suzuki, and Microsoft. Achieved: majority stake sale of the company in May 2016 for $1.2 billion. Built global marketing practice from scratch to attain industry leadership in Digital Experience Platform and Web Content Management categories; 353% total growth in direct pipeline on nominal 6.5% budget CAGR; crisp corporate brand position for business and IT audiences; #1 in unaided awareness amongst category buyers (double the competition); and unyielding customer advocacy with 40% year-on-year increase in highly-rated, sold-out install-base events. Recognized as a Top 100 CMO.Managed: total marketing function: strategy, corporate, product, brand, customer experience, positioning, field, marketing communications, analytics, campaigns, demand generation, partner, ISV relations, market intelligence, digital, content, operations, competitive, events, social, developer community, and analyst and press relations.

Company: The world’s broadest shopper network that connects over 800 million shoppers with 5,000 brands and retailers. Bazaarvoice offers a SaaS platform that enables businesses to collect, curate, and display user generated content anywhere a customer chooses to engage. Customers include: Pepsi, Unilever, Adidas, 3M, Sephora, and Macy's.Achieved: Construction of a global demand engine from the ground up that helped facilitate 39%-58% annual revenue growth; established #1 leadership position in industry category; heightened brand equity with innovative thought-leadership and positioning; launched the first company-wide customer-advocacy program to instill ‘customer-first’ thinking into all corners of the company’s DNA.

Company: HP (Hewlett Packard), was ranked the 10th most powerful brand in the world and grew to become the largest tech company by revenue during my tenure. The commercial division, where I was a marketing leader, achieved $54B in annual revenue, selling business software, services, networking, storage, and servers. That division has since become a stand-alone corporation called HPE.Achieved: award of Top 25 Digital Marketers in industry two years running, accelerated $25B in revenue opportunities, elevated HP’s brand and go-to market from low-margin product vendor to strategic solution partner, achieved awareness and sales engagement with lucrative enterprise C-suite and board-level audience, led HP into digital era with marketing organization and practice transformation resulting in $70M cost savings, accelerated go to market, and improved impact (HP later productized my solution), grew account-based marketing to +8M customer database opening path for cross-sell/upsell into installed-base accounts, won prestigious ‘Best of HP’ marketing award in 2006. HP’s Stock valuation increased 300% during my tenure, beating S&P 500 yield by 44% for company's second highest increase in the company's 50+ year history. Managed: brand, demand, account-based marketing, sales communications and enablement, market and competitive intelligence, events, advertising, digital transformation, internet, eMail, social, search, video production (external profit center), and collateral. Managed a worldwide team of 300+ marketing professionals.

Defined outbound marketing strategy to grow a new business division from zero to 1Bn$ in three years. Segmented the market, framed the value proposition, refined the channel strategy, assisted in manufacturing forecasts, established awareness, influenced the press and analysts, launched demand campaigns, and ruthlessly executed to achieve measurable results.

As Sun's first enterprise-wide eMarketing leader, defined the strategy to lead the marketing organization into the digital age. Managing both Sun's interactive agency of record and sun.com website editorial and publishing, integrated all touchpoints for optimal demand generation. Created a leads engine with 6,200% ROI (really) and 1,200% efficiency gain. Executed many industry firsts (Google "scott anderson sun microsystems emarketing" to learn more). Received several CMO awards for best in class innovation.

Launched the company website for the largest IPO in Silicon Valley's history. Responsible for managing Agilent.com's 40 country sites around the globe. Consolidated distributed operations to a centralized architecture and achieved a 90% annual cost savings.

Based in Amsterdam, as European regional marketing program manager for HP's Test & Measurement division (which later spun off to become stand-alone company, Agilent Technologies), delivered 200+ marketing programs per year into 20+ European countries. Received HP's 1998 Eurostar outstanding achievement award for excellence in business.

Delivered marketing services for several B2C and B2B clients. Converted business needs to creative concepts. Built front-line advertising and direct mail campaigns and brought them to market. Delivered highest margin account results for agency division.

Based in London, designed and coordinated European Community opinion polls to be featured on CNN International and the Interantional Herald Tribune. Analyzed attributes, preferences, and characteristics of executive CNN International viewers across Europe. Researched European markets for the potential to launch new TV channels

Supported technical needs of 100+ employees. Generated customized database applications for sales reps for increasing focus of account targeting.