Scott Cocking Email & Phone Number

Chicago, Illinois, Us

Brought in to evolve the company's marketing to capitalize on its leadership in the carbon offset market space.

New York, Ny, Us

Brought on as first brand director to lead brand and integrated marketing for fast-paced B2B SAAS startup enabling engineers to develop transformative products using 3D printing in automotive, medical, aerospace, industrial, agricultural, and consumer products industries. Quickly added product marketing, social, website, and community marketing responsibilities. - Achieved consistent QOQ and over exponential YOY growth with integrated marketing campaigns.- Secured buy-in with senior leadership on new brand strategy including new name, brand identity, brand positioning, logo, brand guidelines, brand architecture, product architecture, product/service alignment and new product launch.- Defined industry and segment oriented mid-funnel to top-funnel integrated brand campaigns with performance marketing lead for continuous lead improvement.- Launched new website using A/B testing to balance brand vs. conversion metrics.- Elevated events in Europe and USA to include brand, product, and lead generation.- Led new product release and press conference securing press in all key trade media.- Fixed partnerships with key customers for increased promotional opportunities.- Budget owner and managed international internal team as well as external agency resources.- Worked with customers to tell their stories in media including agricultural sustainability- Worked with CEO on thought leadership presentations and media appearances.

Asheville, Nc, Us

Hired as first marketing director to position high-performance sustainable prefab construction company for market leadership and exponential growth. I expanded marketing to create first omnichannel, full funnel marketing including branding, PR, digital marketing, social, influencer and content strategies.- Created omnichannel digital marketing plans resulting in multi-million-dollar sales jump to highest sales in decades with 34% increase in average selling price (ASP).- Crafted customer segmentation and journeys with sales team to generate higher quality leads while maintaining lead quantity.- Evolved brand to appeal to a more sophisticated customer, increasing sponsored content from underperforming to exceeding key media benchmarks by up to 100%.- Developed culturally relevant content to tap into rapidly evolving home trends.- Leveraged brand-led PR to secure top tier media placements in The New York Times, The Washington Post, The Times (UK), AP, and Inside Edition along with syndicated and sponsored content to double website visits. - Grand Winner of 2021 DOE’s Zero Energy Ready Housing Innovation award.- Built novel sustainability plank to unify products while leveraging growing recognition of carbon sequestration as a climate solution - Worked with president to elevate his thought leadership profile including online authority, partner organizations, industry presentations, and media appearances.

Expanded my marketing experience to include product marketing responsibilities in multifaceted aquaculture segment.- Led all marketing including branding, P&L, forecasting, supply management, and pricing for warm water segment of around $100 million annual sales business unit. - Delivered growth for the first time in two years by leading 3 major product launches in emerging markets and managing sustainable protein portfolio.- Developed and ran educationally oriented events including topics, speaker selection, non-profit partnerships, and activities in Latin America for key prospects.- Worked with key customer sales team and countries to secure our first multimillion dollar contract with largest global producer.

Hired to bring integrated marketing experience into B2B, B2B2C, and D2C environment targeting veterinarians and pet owners. Quickly elevated role from supporting to strategic function to become part of core global team.- Launched most successful product in Merck Animal Health history in 50+ countries.- Developed global branding and marketing toolkits for $1.5B portfolio in matrixed environment working with regional and core country teams.- Responsible for all packaging including development, guidelines and compliance.- Rationalized equine brand portfolio after M&A activity.- Core team member securing executive team approval for social media initiative.- Managed key opinion leader (KOL), influencer, and agency relationships.- Developed pet owner strategy and toolkits for better chronic disease management- Led all regulatory and marketing reviews, and global brand compliance.

I was selected as one of 29 Merck employees around the world to participate in the Merck Fellowship for Global Health. My team developed and field-tested a business model for preventable blindness in rural Tanzania.

Spokane, Wa, Us

Hired to run strategic planning and brand capabilities at educational student travel company. Worked with senior management to evolve branding and expand marketing capabilities.- Increased brand awareness 8% and elevated brand affinity by switching to core brand pillars vs. licensed attributes while maintaining main lead conversion metrics.- Evolved direct mail model to create first omnichannel marketing campaigns including influencer, social, PR, guerrilla marketing, digital media, and sales channel components that generated both awareness and sales leads.- Developed celebrity and academic partnerships to craft campaigns working with NBC and MTV to generate brand awareness and product engagement.- Adapted academically validated CQ model to quantify value of brand for first time.- Managed PR and SEM agencies to exceed all key benchmarks.- Developed programs in China and Singapore for US National Teacher of the Year.

Quickly integrated marketing throughout organization. Managed multiple stakeholders using best business practices in a mission-driven category.- Built leadership through significant PR exposure on NBC’s Today, ABC’s Good Morning America, NPR’s Weekend Edition and Talk of the Town in The New Yorker.- Brought multicultural platform to life through arts and music events that built awareness outside of traditional channels while growing membership in a declining category.- Served as contact point for Obama for America faith outreach.

New York, Ny, Us

Client–NovartisMember of new global team that that drove market leadership position for Lamisil through successful launch of LamisilAT for Women and leveraged OTC product expertise (Lamisil) into major high efficacy CPG cosmetics product launch (Lamisilk). Forged close working relationship with media planning agency to create more integrated planning.

Clients–Razor scooters, P&G, Nokia, Mazda, RealNetworks, ABC, Touchstone Pictures.Translated youth culture marketing for traditional clients. From launching the hottest toy in 2000 (Razor scooters) to influencer marketing for CPG clients at P&G, I created ground breaking programs that made PR Week's list of best PR stunts of the year. Led outside agency partnerships to produce work for Clorox, Toyota, P&G, and Mikes Hard Lemonade. Broadened agency offerings to expand client categories and significantly increase agency revenues with multi-million dollar accounts.

New York, Ny, Us

Clients–Account Supervisor: Bank of New York; Senior Account Executive: HP (then Compaq and Digital), ExxonMobilProduced integrated global campaigns for two of the largest merger campaigns under extremely tight deadlines in multiple languages. Successfully managed very divergent cross department teams, resulting in tighter and more cohesive teams.Recognized with MVP award from DDB for running ExxonMobil campaign launch.

Client–Minolta Created advertising for both business and consumer markets, including first consumer digital cameras.

New York, Ny, Us

Client–Microsoft ConsumerDeveloped media strategies for consumer division marking one of the first times a technology company advertised in consumer magazines

Clients – Sun Microsystems, Sprint and Jenny CraigPlanned and implemented large local, national and global print, broadcast and interactive media plans for JWT’s largest clients in SF.

Ba, Journalism/German

Political Science And Government

Executive Education Classes, Digital Communication And Media/Multimedia