Scott Cohen Email and Phone Number
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“Could walk into any situation today and have an immediate positive impact.”“The ultimate professional – incredibly knowledgeable about email marketing.”For nearly 20 years, I’ve been a brand-side marketer in ecommerce and higher education and an agency startup veteran in the email marketing space. I bring both award-winning copywriting chops and industry-renowned expertise in email marketing strategy and execution. I’ve worked with brands large and small across many industries.My areas of expertise:- Multichannel Marketing Strategy- Email Marketing Strategy- Email Marketing Campaign Management- Marketing Automation- Content Creation and Copywriting (Email, Print, Web, Direct Mail, TV, Radio, Blogging)- Account ManagementI also know my way around many email service providers (ESPs) and other SaaS marketing platforms, including Adestra, Cordial, MailChimp, Salesforce Marketing Cloud (ExactTarget), Dotmailer, Cheetahmail, Eloqua, and more.
Inboxarmy
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Chief Executive OfficerInboxarmy Apr 2024 - PresentGrapevine, Texas, Us
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Vice President Of Strategy And MarketingInboxarmy Jul 2023 - Apr 2024Grapevine, Texas, Us
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Advisory Board Member - Email Excellence CenterAssociation Of National Advertisers Jan 2021 - PresentNew York, Ny, UsThe MAC (Membership Advisory Committee) sets the strategic direction & forwards the mission of the ANA Email Excellence Center (EEC). -
Director, Crm Lead ConversionSmiledirectclub Dec 2021 - May 2023Nashville, Tn, UsLed global CRM communication strategy for email and SMS marketing to convert leads to evaluations and sales. Led a team of seven in campaign planning, testing strategy, audience segmentation, and program optimization.Selected Results:• Increased share of SMS conversions from 30% to 50% of total sales. -
Senior Email Marketing ManagerPurple Jan 2020 - Dec 2021Lehi, Utah, UsManaged overall strategy for core email marketing program that drove nearly 3x YoY growth in revenue and growth. Led CRM and lead gen campaign planning and testing strategy, deployment, and program optimization.Selected Results:• Increased YoY email revenue by 263%• Increased YoY database growth by 238%• Increased YoY repeat customer orders by 185% -
Email Marketing Manager1-800 Contacts Oct 2018 - Jan 2020Draper, Utah, UsManaged overall strategy for core email marketing program that directly drives 30 percent of repeat company revenue. Led team of two email marketing specialists and one email developer in campaign planning and testing strategy, deployment, and program optimization.Selected Results:• Improved program RPEs by 30% by optimizing general targeting and segmentation.• Increased YoY email revenue by 20% while reducing average weekly send volume by 15% through segmentation and list hygiene practices. -
Vice President Of MarketingInboxarmy Aug 2016 - Jul 2018Grapevine, Texas, UsWore many hats as a leader in email marketing agency startup. Served as lead Account Director for more than 20 full-service clients, managing copywriting, campaign planning and program strategy, template layout, email testing, deployment, and reporting. Also managed content marketing, writing/editing 65 blog posts, four infographics, and six whitepapers in just two years. Oversaw an onshore and offshore team of 8-10 campaign managers, designers, and coders.Selected Results:• 40% increase in leads generated from content marketing efforts.• 85% client retention rate.• Spearheaded company launch with website design and content creation.
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Vice President Of MarketingInbox Group Email Marketing Sep 2013 - Jul 2018Grapevine, Tx, UsSuccessfully drove the merger of Inbox Group into InboxArmy and built additional partnerships with email service providers and marketing agencies to expand company reach. Managed the branding and content marketing efforts. Also served as lead Account Director for more than 20 full-service clients, managing copywriting, campaign planning and program strategy, template layout, email testing, deployment, and reporting.Selected Results:• 20% increase in company revenues in first year. -
Founder And BloggerScottwriteseverything.Com Jul 2009 - Jan 2018A personal/professional blog about email marketing, social media, fatherhood, sports, politics, and observations about life in general.- Recognized for "Email Snob" Interview Series with thought leaders and experts from the email marketing industry.
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Marketing Content ManagerWestern Governors University Apr 2012 - Jun 2013Managed a team of two designers, a copywriter, and an email marketing specialist to produce all content (print, web, direct mail, email) for one national university and five state universities (WGU Indiana, WGU Missouri, WGU Tennessee, WGU Texas, and WGU Washington). Spearheaded a change in email service providers and complete rebuild (including writing all copy) of the university’s lifecycle email marketing program, enabling benchmark analysis, testing, and optimization. Was responsible for a $2.5 million budget.Selected Results:• Created, tested, and launch the 120-email automated lifecycle program• Reduced costs by 10% and errors by 75% by optimizing the daily direct mail program.• Reduced costs by 50% for collateral materials being used by Inside Sales (Strategic Relations) personnel by developing specialized templates.
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Vice President Of Strategic ServicesInbox Group Email Marketing Jan 2011 - Apr 2012Grapevine, Tx, UsWas the first non-owner hire for this email marketing agency startup. Took over as lead Account Director, managing campaign strategy, planning, template layout, testing, deployment, and reporting for 15-plus clients.Selected Results:• 75% increase in company revenues in 15 months.• Rewrote and redesigned the company website and blog.
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Marketing CopywriterWestern Governors University Nov 2006 - Jan 2011Salt Lake City, Ut, UsWrote all web, email, and printed content—including copy for the launches of 18 new degree programs and more than 20 scholarship programs. Took over the email marketing program and wrote, oversaw design and code, and managed all email marketing campaigns. Also managed relations with freelance and print vendors to ensure successful completion of projects.Selected Results:• 40% increase in enrollments as part of website rebrand (and complete rewrite).• Received the “Excellence in University Service Award” in July 2010 for the successful launch of the WGU Indiana website, printed materials, and email. -
Creative DirectorMlc Advertising (Formerly Media Link Communications) Aug 2005 - May 2006Began as an intern in March 2004. Promoted to full-time Copywriter in May 2005 and ultimately promoted to Creative Director three months later. Served as chief Copywriter and managed creative and branding for 30 clients.Selected Results:• 900+ produced works written, including TV, radio, print, and VOD.• Won a 2006 Bronze Telly Award
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CopywriterMlc Advertising (Formerly Media Link Communications) Mar 2004 - Aug 2005
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Workshop ParticipantThe Martin Agency Jun 2004 - Jun 2004Richmond, Va, Us• Member of winning group that presented a comprehensive consumer and trade campaign pitch for a major agency client.• Selected as one of 15 students out of a field of close to 1000 applicants to participate in the student workshop. -
Account Management InternJ. Walter Thompson May 2003 - Aug 2003New York, Ny, Us• Developed account management and research skills.• Produced key research that provided fundamental components of a winning client presentation.
Scott Cohen Skills
Scott Cohen Education Details
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Western Governors UniversityStrategy And Management -
James Madison UniversityCorporate Communications
Frequently Asked Questions about Scott Cohen
What company does Scott Cohen work for?
Scott Cohen works for Inboxarmy
What is Scott Cohen's role at the current company?
Scott Cohen's current role is CEO at InboxArmy. Award-winning email marketing veteran with 20 years of marketing experience and renowned expertise in email marketing strategy and content marketing..
What is Scott Cohen's email address?
Scott Cohen's email address is sc****@****ail.com
What is Scott Cohen's direct phone number?
Scott Cohen's direct phone number is +180142*****
What schools did Scott Cohen attend?
Scott Cohen attended Western Governors University, James Madison University.
What are some of Scott Cohen's interests?
Scott Cohen has interest in Writing, Casinos, Football, Exercise, Learning, Home Improvement, Scuba Diving, Collecting Art, Reading, Arts And Culture.
What skills is Scott Cohen known for?
Scott Cohen has skills like Email Marketing, Digital Marketing, Copywriting, Marketing Strategy, Social Media Marketing, Social Media, Blogging, Direct Marketing, Marketing, Online Advertising, Marketing Communications, Online Marketing.
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