Chief Executive Officer
Current
Apr 2024 - Present
AeroLeads people directory · profile
Scott Cohen Email & Phone Number
CEO at InboxArmy. Award-winning email marketing veteran with 20 years of marketing experience and renowned expertise in email marketing strategy and content marketing.
at
InboxArmy
1 work email found
@inboxgroup.com
5 phones found area 801 and 214
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
CEO at InboxArmy. Award-winning email marketing veteran with 20 years of marketing experience and renowned expertise in email marketing strategy and content marketing.
Location
Salt Lake City Metropolitan Area, United States, United States
Who is Scott Cohen? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Scott Cohen is listed as CEO at InboxArmy. Award-winning email marketing veteran with 20 years of marketing experience and renowned expertise in email marketing strategy and content marketing. at InboxArmy, based in Salt Lake City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at inboxgroup.com, phone signal with area code 801, 214, and a matched LinkedIn profile for Scott Cohen.
Scott Cohen previously worked as Chief Executive Officer at Inboxarmy and Vice President of Strategy and Marketing at Inboxarmy. Scott Cohen holds Mba, Strategy And Management from Western Governors University.
Company email context
Email format at InboxArmy
This section adds company-level context without repeating Scott Cohen's masked contact details.
{first}@inboxgroup.com
86% confidence
AeroLeads found 1 current-domain work email signal for Scott Cohen. Compare company email patterns before reaching out.
Profile bio
About Scott Cohen
“Could walk into any situation today and have an immediate positive impact.”“The ultimate professional – incredibly knowledgeable about email marketing.”For nearly 20 years, I’ve been a brand-side marketer in ecommerce and higher education and an agency startup veteran in the email marketing space. I bring both award-winning copywriting chops and industry-renowned expertise in email marketing strategy and execution. I’ve worked with brands large and small across many industries.My areas of expertise:- Multichannel Marketing Strategy- Email Marketing Strategy- Email Marketing Campaign Management- Marketing Automation- Content Creation and Copywriting (Email, Print, Web, Direct Mail, TV, Radio, Blogging)- Account ManagementI also know my way around many email service providers (ESPs) and other SaaS marketing platforms, including Adestra, Cordial, MailChimp, Salesforce Marketing Cloud (ExactTarget), Dotmailer, Cheetahmail, Eloqua, and more.
Listed skills include Email Marketing, Digital Marketing, Copywriting, Marketing Strategy, and 35 others.
Current workplace
Scott Cohen's current company
Company context helps verify the profile and gives searchers a useful next step.
16 roles
Scott Cohen work experience
A career timeline built from the work history available for this profile.
Vice President Of Strategy And Marketing
Jul 2023 - Apr 2024
Advisory Board Member - Email Excellence Center
CurrentThe MAC (Membership Advisory Committee) sets the strategic direction & forwards the mission of the ANA Email Excellence Center (EEC).
Jan 2021 - Present
Director, Crm Lead Conversion
- Led global CRM communication strategy for email and SMS marketing to convert leads to evaluations and sales. Led a team of seven in campaign planning, testing strategy, audience segmentation, and program.
- Increased share of SMS conversions from 30% to 50% of total sales.
Dec 2021 - May 2023
Senior Email Marketing Manager
- Managed overall strategy for core email marketing program that drove nearly 3x YoY growth in revenue and growth. Led CRM and lead gen campaign planning and testing strategy, deployment, and program.
- Increased YoY email revenue by 263%
- Increased YoY database growth by 238%
- Increased YoY repeat customer orders by 185%
Jan 2020 - Dec 2021
Email Marketing Manager
- Managed overall strategy for core email marketing program that directly drives 30 percent of repeat company revenue. Led team of two email marketing specialists and one email developer in campaign planning and testing.
- Improved program RPEs by 30% by optimizing general targeting and segmentation.
- Increased YoY email revenue by 20% while reducing average weekly send volume by 15% through segmentation and list hygiene practices.
Oct 2018 - Jan 2020
Vice President Of Marketing
- Wore many hats as a leader in email marketing agency startup. Served as lead Account Director for more than 20 full-service clients, managing copywriting, campaign planning and program strategy, template layout, email.
- 40% increase in leads generated from content marketing efforts.
- 85% client retention rate.
- Spearheaded company launch with website design and content creation.
Aug 2016 - Jul 2018
Vice President Of Marketing
- Successfully drove the merger of Inbox Group into InboxArmy and built additional partnerships with email service providers and marketing agencies to expand company reach. Managed the branding and content marketing.
- 20% increase in company revenues in first year.
Sep 2013 - Jul 2018
Founder And Blogger
Scottwriteseverything.Com
A personal/professional blog about email marketing, social media, fatherhood, sports, politics, and observations about life in general.- Recognized for "Email Snob" Interview Series with thought leaders and experts from the email marketing industry.
Jul 2009 - Jan 2018
Marketing Content Manager
Western Governors University
- Managed a team of two designers, a copywriter, and an email marketing specialist to produce all content (print, web, direct mail, email) for one national university and five state universities (WGU Indiana, WGU.
- Created, tested, and launch the 120-email automated lifecycle program
- Reduced costs by 10% and errors by 75% by optimizing the daily direct mail program.
- Reduced costs by 50% for collateral materials being used by Inside Sales (Strategic Relations) personnel by developing specialized templates.
Apr 2012 - Jun 2013
Vice President Of Strategic Services
- Was the first non-owner hire for this email marketing agency startup. Took over as lead Account Director, managing campaign strategy, planning, template layout, testing, deployment, and reporting for 15-plus.
- 75% increase in company revenues in 15 months.
- Rewrote and redesigned the company website and blog.
Jan 2011 - Apr 2012
Marketing Copywriter
- Wrote all web, email, and printed content—including copy for the launches of 18 new degree programs and more than 20 scholarship programs. Took over the email marketing program and wrote, oversaw design and code, and.
- 40% increase in enrollments as part of website rebrand (and complete rewrite).
- Received the “Excellence in University Service Award” in July 2010 for the successful launch of the WGU Indiana website, printed materials, and email.
Nov 2006 - Jan 2011
Creative Director
Mlc Advertising (Formerly Media Link Communications)
- Began as an intern in March 2004. Promoted to full-time Copywriter in May 2005 and ultimately promoted to Creative Director three months later. Served as chief Copywriter and managed creative and branding for 30.
- 900+ produced works written, including TV, radio, print, and VOD.
- Won a 2006 Bronze Telly Award
Aug 2005 - May 2006
Copywriter
Mlc Advertising (Formerly Media Link Communications)
Mar 2004 - Aug 2005
Workshop Participant
- Member of winning group that presented a comprehensive consumer and trade campaign pitch for a major agency client.
- Selected as one of 15 students out of a field of close to 1000 applicants to participate in the student workshop.
Jun 2004 - Jun 2004
Account Management Intern
- Developed account management and research skills.
- Produced key research that provided fundamental components of a winning client presentation.
May 2003 - Aug 2003
2 education records
Scott Cohen education
Mba, Strategy And Management
Western Governors University
B.A., Corporate Communications
James Madison University
FAQ
Frequently asked questions about Scott Cohen
Quick answers generated from the profile data available on this page.
What company does Scott Cohen work for?
Scott Cohen works for InboxArmy.
What is Scott Cohen's role at InboxArmy?
Scott Cohen is listed as CEO at InboxArmy. Award-winning email marketing veteran with 20 years of marketing experience and renowned expertise in email marketing strategy and content marketing. at InboxArmy.
What is Scott Cohen's email address?
AeroLeads has found 1 work email signal at @inboxgroup.com for Scott Cohen at InboxArmy.
What is Scott Cohen's phone number?
AeroLeads has found 5 phone signal(s) with area code 801, 214 for Scott Cohen at InboxArmy.
Where is Scott Cohen based?
Scott Cohen is based in Salt Lake City Metropolitan Area, United States, United States while working with InboxArmy.
What companies has Scott Cohen worked for?
Scott Cohen has worked for Inboxarmy, Association Of National Advertisers, Smiledirectclub, Purple, and 1-800 Contacts.
How can I contact Scott Cohen?
You can use AeroLeads to view verified contact signals for Scott Cohen at InboxArmy, including work email, phone, and LinkedIn data when available.
What schools did Scott Cohen attend?
Scott Cohen holds Mba, Strategy And Management from Western Governors University.
What skills is Scott Cohen known for?
Scott Cohen is listed with skills including Email Marketing, Digital Marketing, Copywriting, Marketing Strategy, Social Media Marketing, Social Media, Blogging, and Direct Marketing.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial