eCommerce Platform specialist | a data-company that sells books | Global markets | Publisher partnerships

Strategic Platform sales including SaaS content & platform sales to Public Libraries and Education to support the growth of literacy and promotion of the benefit of public libraries to society. Accountable for the Eastern United States.

Selling end of life insurance and property services to families in need, or prior to need.Consultative, relationship based sales of the only product that we will all need one day but don't want to buy!Strong sales funnel management and would recommend to sales professionals wanting to sharpen their closing techniques, as well as those looking for a role where care, sensitivity, and sales activities are combined.

Advised on sales team organization and product differentiation to build brand awareness with major U.S retail brands, culminating in a sales plan to execute the strategy.

• Improved the user experience of the new App in close cooperation with the CTO• Created and delivered a conference sales campaign to advertise the App to the industry and set up key meetings with strategic partners to position the product to channels in a faster and more efficient manner• Collaborated with CMO to launch “Stars and Strikes Bowling” sales campaign, resulting in a 20% increase in downloads in these centers• Developed a template for tactical implementation to expand from 300 to 3000 locations in 12 months• Revitalized and led strategic relationship initiatives from discussion to contract and close, to offer more services on the App. Led thinking on conversion to marketing services & gaming platform in this highly fractured traditional market.

Transformed collaborative strategic relationships for the acquisition of sellable product through a well-trained inside/outside enterprise sales team. Developed insightful digital marketing strategies to understand data and used to create competitive product advantage. • Introduced the Annual Global Sales event and monthly sales & marketing meetings to educate, inspire, standardize procedures and reinforce a customer-centric focus• Beat enterprise sales acquisition target through focusing the sales team on the sales funnel process and reorganizing around hunters and farmers, clear quarterly objectives and a closer focus on collaborating with strategic partners.• CRM software implemented to increase effectiveness of the sales team and improved training and performance measurement for improved productivity. Per-sales FTE sales increased.• Increased online revenue, market share and margin by leading the development and testing of faster product pricing and an online marketplace listing strategy based on the analysis of data to seek insight and simplification of processes. • Implemented a digital marketing strategy based on the capture of sales and pricing data from Amazon and eBay API’s and our own software.

Accountable to the CEO of BWB for returning the UK Company to profitable growth. Wholly owned and registered Limited Company of a United States-based parent company seeking to expand global reach. Full Profit and Loss, hiring and operational responsibility. • Conceived and developed new service product for European Charity store market, Publisher remainders, and UK retailer obsolete market to increase customer choice from 800,000 books to 1.2M books in stock. • Recruited a senior team for the Company to grow into, covering sales, warehouse operations and finance.• CAGR of 85% over 3 years with revenue doubled and EBITDA of 16%• Achieved Amazon marketplace customer feedback score of 98% satisfaction, up from 93% when I was appointed. Achieved through exceptional “Amazon standard” warehouse operations and customer service excellence, which enabled us to grow market share by 6%.

My prime objective was to steer the Executive Committee toward an annual conference that is meaningful to specialist booksellers and publishers alike.o Led the Committee to shorten the Conference to reduce costs for attendees, resulting in higher attendance and revenue for the B.A. and refocused the agenda on students to better understand their digital needs.o Introduced online feedback through the B.A website, to overcome view that issues raised are not followed up and the conference awards process not clear. o Introduced the Publishers Advisory Panel, to pick 3 issues raised at Conference to address in partnership between Academics, Publishers and Booksellers.

The primary objective was to lead the business to maximize profitability from the promotion and merchandising of the non-fiction category, through collaboration with publishers, commercial decision making and influencing both internal and external stake-holders at an executive level.- Developed a 3 year Strategic Plan for category and communicated at Store Managers Conference- Achieved plan with £80M ($128m) sales across UK and Ireland in 2010/11. Cash margin +1% to budget with 5% less stock. Increased margin rate by between 1% and 2% each year through strong collaborative negotiation.- Led my 12 largest suppliers to collaborate on assortment, promotion and merchandising, with an annual road trip to communicate the plan to 300 stores. Effective tactical execution assured through methodical store operations checklist and annual regional award. Out-performed other categories in each year.- Set up annual plans with my suppliers, backed by KPI’s and reviewed quarterly, with cross functional teams and updates to store leaders to keep them focused on my product area. - Achieved higher Promotional Rate Card through more effective merchandising plans, lower E&O through better capacity planning and higher sales through better channel selection for promotions, with a high attention to detail.- Increased UK market share in my category by 3 points during my tenure in this role.- Created, Project Managed and led seasonal sales campaign that was time sensitive and required supplier collaboration, assortment planning, teamwork across internal organisational functions and communication at a sales conference and then in person on road trips, with an online Q&A for store managers and regional managers to optimize success across a 300 store retail chain.

Operational leadership of between 22 and 27 shops. Sales c.£42M ($67M) in each RegionRetail Multi-site sales management experience with professional approach to target setting, succession planning, the delivery of consistency in retail operations, merchandising and sales campaign execution. Strong emphasis on delighting customers through an Omni Channel approach. - Developed a comprehensive 3 year sales and space plan for each of my stores in collaboration with Head Office functions and supported by a succession plan to maintain a strong pool of talent. - South Central Region sales grown to £36M ($58m) from 22 stores and West Midlands Region achieved £42M ($67m) from 27 stores and voted Region of the Year under my leadership.- Introduced “cluster management” to increase the responsibility of my senior managers. Enabled cost savings of 14.8% in the first year and sales performance improved subsequently - Adopted as best practice across Company. Produced 2 Retail Regional Directors from my Regions.- Selected to lead the trial of a new customer service culture programme for the business. Contributed to changes and advised on roll out to the rest of the business.- Opened three new stores and closed one under-performing store in collaboration with Store Operations, trialling a new Project Plan that was then adopted across the business.- Senior RRD on Division and responsible for Divisional V.P duties, including working with CFO to set store P&L budgets for the 300 store chain. - Led Company RRD’s to pre-launch marketing/visual campaigns in my flagship store to drive “right first time” execution of Company Sales Campaigns.

This was a new role created to review business to business activity and create a strategy to improve sales and profitability. I wrote the Job Description for the role and led execution of the strategy. Grew revenue from £16M to £18M and improved margin by 5% in year 1 and then 8% in year 2. Led creation of a store manual, an R.F.P process, communicated at an annual conference with key stakeholders then oversaw/reported compliance through store visits.

Achieved objectives for sales, cost control, profit and stock, through inspiring leadership of store teams. Reviewed implementation of controls, to ensure consistent standards. Led 20 Campus shops with sales of £14M. Worked with University stake-holders to negotiate tenancy, library supply and student support on campus.

Recruited, trained and led a team of 30 people from start-up in Bath (UK), co-ordinating I.T infrastructure and ensuring the customer was at the heart of our investments. Sourced eGain automated email and call centre management software to improve performance of the team - 75% reduction in staff costs. Led introduction to store estate of the partnership with Yahoo.com and oversaw roll out.

Full P&L and Balance Sheet responsibility. Took business from a candidate for closure to being the most profitable European Company for WHSmith.I improved supplier margins through negotiation, assortment selection and stock pricing, introduced EPOS to deliver a more reliable stock control system, led the team to accept a commercial sales culture with greater accountability and made senior appointments to take the business forward.

Joined the Senior Management Development program – Managed 4 Stores around the south of England, 2 of which I grew to next store grade in my tenure.