I currently lead a versatile team of UX consultants, overseeing complex and high-profile projects across industries, and managing business and design operations.• Managed a redesign for a B2B medical supplies distributor across three service lines, leading field research, product strategy and UX architecture. Introduced a componentized design system integrated with Kentico headless CMS, improving site management, enhancing user experiences and driving lead generation and e-commerce growth.• Directed a team of 7 UX researchers and designers across portfolio of 8 B2B digital product teams for the largest privately held company in the US. Optimized customer onboarding, e-commerce, order management, and Salesforce CRM systems. Established research and design operations.• Guided the strategy, development and implementation of a scalable and accessible enterprise design system for the world’s largest healthcare company with over 150 individual digital properties. Established the product strategy, system architecture, team operating model, and training and adoption program.• Oversaw and executed six interconnected research, strategy, and design projects for a leading financial services firm, spanning the client journey from awareness to loyalty. Redesigned advisor search and lead-generating resources content, receiving a Financial Communications Society award and improving KPIs by 800%.• Led patient research and product strategy for the clinical trials experience of one of the world’s largest medical organizations. Devised a decentralized, technology-driven approach to significantly increase enrollment rates, participant diversity and patient satisfaction.• Transformed the Salesforce CRM experience for financial advisors through a human-centered, research-driven redesign. Defined a product strategy to improve platform utilization and productivity through simplified workflows, intuitive interfaces, predictive analytics and AI-enabled insights.

Partnered with marketing and technology agencies, brands, and businesses to optimize product research, design, and development workflows. Employed agile development and lean startup methodologies to deliver useful, usable, and desirable digital experiences. Served as interim product manager for a B2B digital product team, through redesign and re-platforming. Planned and executed user research (remote unmoderated and in-store interviews) and A/B testing campaigns.

• Led UX design and optimization for a diverse portfolio of high-profile B2C and B2B brands within a leading global food company, delivering comprehensive information architecture, interactive prototypes, digital style guides, and marketing campaigns.• Focused on digital strategy, user needs analysis, wireframing, interactive prototyping, usability testing, A/B testing, and conversion rate optimization.• Designed a mobile food ordering app and executed usability testing for one of the top fast food restaurants in the United States.CLIENTS: Betty Crocker, Blue Cross and Blue Shield, Chex, Fibre One, General Mills International, General Mills Convenience & Foodservice, Green Giant, J.R. Watkins, KeyBank, Nature Valley, Old El Paso, Popeyes, Qué Rica Vida

• Directed user experience design, visual design, and front-end development services, collaborating with digital strategists to create data-driven, goal-oriented multi-channel experiences that aligned with business objectives and drove measurable results.• Designed and developed the interactive newsroom for one of the world’s largest hotel groups on WordPress, ensuring ease for frequent updates and additions.• Defined the UX architecture for an online product configurator for the largest window and door manufacturer in North America.CLIENTS: Andersen Windows, Carlson Rezidor Hotel Group, Delta Vacations, Feeding America, Yoplait

Planned, marketed and managed large-scale fundraising events. Responsible for grassroots and digital marketing campaigns, volunteer committee recruitment and management, logistics planning, and day-of event management.