Senior Director
Malvern, Pa, Us
Earned promotion to this role for continual high-level performance and brand expansion. Increased revenue and expanded the brand in national and international markets. Led strategic planning and marketing processes, which drove interaction through print, digital, and live event properties. Advised on a variety of topics, which included multi-channel lead generation, branding, and continual engagement campaigns. Served as a subject matter expert and thought leader by presenting at national and international events.• Launched the first successful international event for the company to increase brand and corporate exposure.• Networked with local and international organizations to establish out-of-country business partners that helped drive audience and exhibitors to support our outreach.• Conceptualized and launched a data and technology mini-event to add a new business segment which increased both clients and revenue.• Grew event attendance, revenue and international participation to record levels through enhanced conference offerings, brand expansion, and marketing execution.• Conducted annual strategy meetings to review participant feedback, market conditions, competitive research, growth opportunities, and new initiatives.