Scott Bartlett Email & Phone Number

Atlanta, Ga, Us

In my capacity, I offer top-notch marketing consultancy services for national/local B2B and B2C organizations to solve business problems and hasten business goals. I innovatively design and execute tangible strategic marketing programs through detailed analysis of the competitive landscape, buyers’ decision process, brand positioning, metrics reporting, communication, and agency review. I also oversee brand strategy and management, marketing strategy, channel partner development, system integration, project management, website design, PPC, paid search, search engine optimization, social media, email marketing, and marketing automation. Lastly, I work closely with various clients, such as Allstate, CBeyond, Fleetcor, Luckie Marietta District, MSL Studio, and West Pharmaceutical.

Atlanta, Georgia, Us

As a Director of Strategic Digital Marketing, I led marketing initiatives for Comdata's Vehicle Payments segment, focusing on fuel and fleet cards, AP, and services for field-based enterprises. I developed integrated marketing plans and launched innovative products, including Proximity, "No Fuel Fraud Guarantee," Driven for Comdata App, and Comdata Connect Card for smaller "Over-the-Road" fleets, utilizing AI to enhance market messaging and customer targeting. I maintained regulatory standards and brand integrity by ensuring that all marketing collateral and digital content met FTC guidelines. I also efficiently managed the Channel Partnership Team, driving growth through partnerships with Verizon Connect, Samsara, and Geotab. Likewise, I implemented the Proximity - "No Fuel Fraud Guarantee" referral program to enhance visibility and customer acquisition.

Alpharetta, Georgia, Us

IT Managed Service and Consulting Organization supporting mid-size and major market organizations in Atlanta, GA, and Columbia, SC. Having served as a Managing Director, I played an integral role in reorganizing marketing and digital communication strategy while ensuring consistent processes and focusing on a brand refresh, marketing plan, customer presentations, promotions, creative concepts, and production. I demonstrated my strong business acumen in managing 20+ accounts to maintain regularity in the strategic and fiscal health of clients' IT businesses. I also strengthened the network environment by exploring new business opportunities and implementing system-based improvements.In addition, I boosted revenue by 48% and profitability by 15% through cross-business initiatives, thought leadership, and operational excellence. I reduced the reporting time of sales and client service by 60%+ through accurate forecasting and pipeline activities. On top of that, I enforced my ability to translate sales objectives into objectives and project plans for marketing support while serving as a client liaison.

1 Angel Lane, London, Gb

As a Senior Marketing Manager, I spearheaded the development of overarching marketing operation initiatives and supervision of 5+ staff to establish creative consistency, effective project planning, cohesive collaboration, and execution within established budgets and goals. I also employed my digital technology and web development expertise in instituting analytics, advertising, and e-commerce tracking for global event websites. I assumed utmost responsibility for lead and attendee generation through paid media programs for all international B2B and B2C events.Moreover, I achieved an average of 216% increase in registrations for the Mobile World Congress for three years from paid media campaigns. I successfully generated 1,900% ROAS with $4M+ online sales in 2018 by executing creative marketing techniques and driving upsell & cross-sell. I competently governed P&L budgeting and forecasting procedures to develop all digital and e-commerce campaigns.I managed industry-leading events, including the Mobile World Congress (Shanghai & Americas) and the Mobile 360 Series conferences. In this role, I received multiple commendations, such as the 2017 AMY Award - Digital Advertising (Online, Website Sponsorship, etc.), finalist at the 2017 Search Engine Land Awards, Best Overall SEM Initiative - Enterprise Finalist, and 2016 US Search Awards - Best PPC Campaign.

1 Angel Lane, London, Gb

As a Marketing Manager, I maximized readership and site engagement by creating and executing the Global Marketing Plan, including defining marketing strategy and key communications initiatives. I leveraged various techniques and approaches in engaging and acquiring new customers, including online content, SEO, social media, CRM techniques, buyer’s journey, partner marketing, and event initiatives. I also displayed excellent communication skills in cultivating relationships with overseas suppliers, including event and design agencies in the UK and Asia.Furthermore, I enhanced SEO architecture and developed AdWords campaigns and marketing collaterals, ensuring consistent messaging. I amplified site traffic by 41% and page views by 52% within the first 12 months. I accelerated open rates of primary newsletters from 16% to 23% by optimizing the database, developing re-engagement campaigns, and improving email template creative and delivery. I expanded readership by 22% within 12 months through multiple acquisition programs, including referral programs and integrating event websites. Also, I was consistently recognized for my outstanding performance, and I was the finalist at the 2015 AMY Award - Search Marketing - Paid Search/PPC.

Atlanta, Georgia, Us

In this role, I directed multiple teams with 3+ staff to deliver PPC, Display Media, Brand Strategy, Web Design, and SEO projects. I championed initiatives for the two largest account wins for the Agency of Record and e-commerce multi-site redesign. I also actively participated in numerous creative innovation meetings with the creative team, agency partners, and clients.

Atlanta, Ga, Us

As an Account Director, I mobilized a team of 5+ staff to drive $30M in revenue and billing while orchestrating creative and technical interactive projects such as online advertising campaigns, micro-sites, social marketing applications, and email campaigns encompassing CRM acquisition, retention, and loyalty.

During my employment as an Account Supervisor, I manifested passion and a "can do" attitude in promoting the online acquisition of new members through targeted online media and SEM programs based on a profiling model to achieve growth of 100K+ new members three months ahead of target.

New York, Ny, Us

Back as a Senior Director, I undertook an instrumental role in the Enterprise and New Business Sales team, which achieved the sales goal, created marketing initiatives in client billings, and accepted the “100% Plus Club Award” in 2006.

Bachelor Of Arts - Ba, Sociology, Business, Spanish

Project Management

Bachelor Of Arts (B.A.), Sociology, Business, Spanish