Scott Buchanan Email & Phone Number

Seattle, Washington, US

Stacklok brings developers and security teams together to eliminate risk before code is merged.

New York, New York, US

Forter's customers make better decisions at every step of the eCommerce journey to reduce fraud, drive profit and deliver better customer experiences. Our company is growing fast and has a big story to tell, with marketing at the center of the action. We're hiring and I'm always happy to talk about opportunities to join this exceptional team.

Seattle, Washington, US

Advisor to Karat on messaging, positioning and go-to-market. Karat completes first-round interviews of engineering candidates. Enterprises that are growing their software development teams use Karat to reduce the time their current engineers spend conducting interviews by 60% (freeing more time to code) and to deliver a consistent, unbiased interview.

Palo Alto, CA, US

Led the team behind VMware Tanzu. Together, we built a brand and a business that helps enterprises deliver better software to their customers, continuously. We simplified the story of Kubernetes, microservices and more for internal and external audiences.

Seattle, WA, US

Led Marketing and worked to position Heptio as a Kubernetes thought leader. Grew pipeline nearly 40x in a 6-month period by building a highly efficient demand generation machine. Enabled sales team with core materials and fresh, first-party content. Merged Heptio's value prop with VMware as part of its acquisition.

Santa Clara, California, US

Led the corporate marketing function to define and grow Tintri's brand. Played an integral role in Tintri's IPO and across multiple rounds of funding. Established public relations strategy and developed blogger / influencer program to grow share of voice. Set content strategy and wrote / edited all first party material (papers, infographics, eBooks, blog)..

Hoboken, New Jersey, US

Led marketing for NICE's largest portfolio of solutions. Create and refine brand and messaging -- tell a clear story about how NICE's products optimize employee and customer experience. Share that story across social, digital, events and conferences. Partner with Sales to grow pipeline and revenue. Run rhythm-of-business reviews for the division.

Pleasanton, California, US

Led the Marketing organization at Medallia. Established Medallia as the Customer Experience market leader. Produced all demand generation content across social, digital, webinars, press, and trade pubs. Coordinated and MC'ed Medallia's annual customer conference. Hit the road with Sales to help close individual sales opportunities and nurture customer.

Redmond, Washington, US

Led business growth initiatives for the Information Worker business group in the highly strategic China market. Delivered results across customer segments – from consumer retail sales (YOY unit sales +400%) to enterprise volume license sales (YOY revenue +25%). Selected to Microsoft's 'Bench' program for top 2% Marketing employees. Collaborated with.

Redmond, Washington, US

Managed Microsoft Office consumer business across 60+ emerging markets. Globalized product pricing and marketing campaigns. Implemented simplified salesperson training and incentives. Piloted new business models and products to assess impact on unit sales and revenue.

GB

Led team of five and coordinated community of 100+ subject matter experts in new product innovation for Fortune 500 consumer packaged goods clientele. Moderated qualitative research to cull customer insight and facilitated new product brainstorm sessions to inspire product ideas.

Chicago, IL, US

Facilitated new product development workshops for Fortune 500 consumer packaged goods clientele. Worked directly with Founder / CEO to project manage all customer engagements.

Mba, Strategy And Innovation

Bba, Marketing & Communications