Scott Buchanan

Scott Buchanan Email and Phone Number

Chief Marketing Officer at Stacklok @ Stacklok
Scott Buchanan's Location
Seattle, Washington, United States, United States
Scott Buchanan's Contact Details
About Scott Buchanan

Two-time CMO with experience that spans seed round to public company. My track record as a leader is defined by building marketing teams, companies and cultures. I'm most proud of the exceptional marketers I have recruited and supported, and the incredible team dynamics that emerged. Together we navigated one IPO and two acquisitions. As a marketer, I care most about (a) simplifying complex ideas to their core, and (b) operating with efficiency by finding truth in data.

Scott Buchanan's Current Company Details
Stacklok

Stacklok

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Chief Marketing Officer at Stacklok
Scott Buchanan Work Experience Details
  • Stacklok
    Chief Marketing Officer
    Stacklok Sep 2024 - Present
    Seattle, Washington, Us
    Stacklok brings developers and security teams together to eliminate risk before code is merged.
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  • Forter
    Chief Marketing Officer
    Forter Jul 2021 - Present
    New York, New York, Us
    Forter's customers make better decisions at every step of the eCommerce journey to reduce fraud, drive profit and deliver better customer experiences. Our company is growing fast and has a big story to tell, with marketing at the center of the action. We're hiring and I'm always happy to talk about opportunities to join this exceptional team.
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  • Karat
    Advisor
    Karat Dec 2017 - Dec 2022
    Seattle, Washington, Us
    Advisor to Karat on messaging, positioning and go-to-market. Karat completes first-round interviews of engineering candidates. Enterprises that are growing their software development teams use Karat to reduce the time their current engineers spend conducting interviews by 60% (freeing more time to code) and to deliver a consistent, unbiased interview (competing for talent with a superior experience).
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  • Vmware
    Vp Marketing
    Vmware Jan 2019 - Jul 2021
    Palo Alto, Ca, Us
    Led the team behind VMware Tanzu. Together, we built a brand and a business that helps enterprises deliver better software to their customers, continuously. We simplified the story of Kubernetes, microservices and more for internal and external audiences.
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  • Heptio
    Vp Marketing (Acquired)
    Heptio May 2018 - Dec 2018
    Seattle, Wa, Us
    Led Marketing and worked to position Heptio as a Kubernetes thought leader. Grew pipeline nearly 40x in a 6-month period by building a highly efficient demand generation machine. Enabled sales team with core materials and fresh, first-party content. Merged Heptio's value prop with VMware as part of its acquisition.
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  • Tintri
    Vp Marketing
    Tintri Oct 2014 - Mar 2018
    Santa Clara, California, Us
    Led the corporate marketing function to define and grow Tintri's brand. Played an integral role in Tintri's IPO and across multiple rounds of funding. Established public relations strategy and developed blogger / influencer program to grow share of voice. Set content strategy and wrote / edited all first party material (papers, infographics, eBooks, blog). Coordinated go-to-market activity, including integrated marketing campaigns and product launches
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  • Nice Systems
    Vp Product Marketing
    Nice Systems Oct 2012 - Oct 2014
    Hoboken, New Jersey, Us
    Led marketing for NICE's largest portfolio of solutions. Create and refine brand and messaging -- tell a clear story about how NICE's products optimize employee and customer experience. Share that story across social, digital, events and conferences. Partner with Sales to grow pipeline and revenue. Run rhythm-of-business reviews for the division.
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  • Medallia
    Director, Marketing Strategy
    Medallia Apr 2011 - Oct 2012
    Pleasanton, California, Us
    Led the Marketing organization at Medallia. Established Medallia as the Customer Experience market leader. Produced all demand generation content across social, digital, webinars, press, and trade pubs. Coordinated and MC'ed Medallia's annual customer conference. Hit the road with Sales to help close individual sales opportunities and nurture customer relationships.
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  • Microsoft
    Group Product Manager, China Growth Initiatives
    Microsoft Aug 2009 - Mar 2011
    Redmond, Washington, Us
    Led business growth initiatives for the Information Worker business group in the highly strategic China market. Delivered results across customer segments – from consumer retail sales (YOY unit sales +400%) to enterprise volume license sales (YOY revenue +25%). Selected to Microsoft's 'Bench' program for top 2% Marketing employees. Collaborated with diverse teams at both headquarters and the China subsidiary.
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  • Microsoft
    Senior Product Manager, Emerging Markets Consumer Business
    Microsoft Jun 2006 - Aug 2009
    Redmond, Washington, Us
    Managed Microsoft Office consumer business across 60+ emerging markets. Globalized product pricing and marketing campaigns. Implemented simplified salesperson training and incentives. Piloted new business models and products to assess impact on unit sales and revenue.
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  • Research International
    Director Of Innovation
    Research International Mar 2003 - Mar 2005
    Gb
    Led team of five and coordinated community of 100+ subject matter experts in new product innovation for Fortune 500 consumer packaged goods clientele. Moderated qualitative research to cull customer insight and facilitated new product brainstorm sessions to inspire product ideas.
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  • Solutionpeople
    Innovation Manager
    Solutionpeople 2002 - 2003
    Chicago, Il, Us
    Facilitated new product development workshops for Fortune 500 consumer packaged goods clientele. Worked directly with Founder / CEO to project manage all customer engagements.
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Scott Buchanan Skills

Product Innovation Customer Insight Messaging Pricing Strategy Product Marketing Consumer Insights Competitive Analysis Marketing Strategy Product Strategy Marketing Management Product Launch Customer Experience Global Marketing Go To Market Strategy Integrated Marketing Crm Product Management Strategy Saas Enterprise Software Marketing Product Development Management

Scott Buchanan Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Strategy And Innovation
  • Simon Fraser University
    Simon Fraser University
    Marketing & Communications

Frequently Asked Questions about Scott Buchanan

What company does Scott Buchanan work for?

Scott Buchanan works for Stacklok

What is Scott Buchanan's role at the current company?

Scott Buchanan's current role is Chief Marketing Officer at Stacklok.

What is Scott Buchanan's email address?

Scott Buchanan's email address is sc****@****ice.com

What is Scott Buchanan's direct phone number?

Scott Buchanan's direct phone number is +165081*****

What schools did Scott Buchanan attend?

Scott Buchanan attended Northwestern University - Kellogg School Of Management, Simon Fraser University.

What skills is Scott Buchanan known for?

Scott Buchanan has skills like Product Innovation, Customer Insight, Messaging, Pricing Strategy, Product Marketing, Consumer Insights, Competitive Analysis, Marketing Strategy, Product Strategy, Marketing Management, Product Launch, Customer Experience.

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