Scott Determan Email & Phone Number

Sioux Falls, Sd, Us

Sioux Falls, South Dakota, United States

Sioux Falls, South Dakota Area

• Responsible for planning, executing, monitoring and closing a variety of stand-alone projects to meet strategic and organizational initiatives• Lead cross-functional project teams across multiple lines of business and functions, in order to deliver strategic solutions and products• Establish and manage relationships with third party vendors in order to integrate strategic products and solutions• Utilized project management disciplines, methodology and tools in order to effectively manage projects

Sioux Falls, South Dakota Area

• Develop and manage product line strategy for over 20 products and services to support sales, clinical and operational goals• Lead product life cycle management including product definition, revenue projections, product launch, product profitability and product retirement• Facilitate the evaluation and prioritization of new product concepts including preliminary product requirements, performing ROI analysis and creating business case• Aggregating input for customer facing and internal departments as well as capturing product feedback and requests from current and prospective clients• Responsible for evaluating the inputs and priorities and determine the appropriate product strategies as part of the overall product planning process• Monitor product evolution and trends to ensure customer facing teams are equipped with the appropriate financial, marketing, process and technical expertise and documentation needed to perform duties• Develop, analyze and manage product and pricing information for seven direct competitors• Provided leadership and work direction to digital media and brand management team members

Sioux Falls, South Dakota Area

• Responsible for the development, implementation and execution of strategic marketing plans for the healthcare business line• Establish and manage lead generation program that produces sales qualified leads• Contributed over $25 million to sales pipeline in 2017• Create messaging strategies that emphasized organizational positioning statement and key value propositions• Develop, manage and execute promotional events and trade shows, to support new product launches and lead generation activities• Consult with client decision-makers to gain insight to potential market demand and opportunity• Produce, analyze and manage product and pricing information for seven direct competitors

Sioux Falls, South Dakota Area

• Lead the strategic development and delivery of digital marketing campaigns/promotions to various audiences across multiple digital channels including web content, mobile, email, SEM, SEO, social media and on-site display ads• Lead the implementation and maturation of over 50 digital products (digital properties, social platforms) to drive user engagement and create awareness of key marketing initiatives• Establish goals and key performance indicators to define promotional and content success benchmarks and determine return on investment and on-going value• Provide digital strategy, functional expertise, best practices and recommendations regarding the execution of digital content strategy• Serve as primary interface and partner with marketing and operational stakeholders• Provide oversight of product implementations included establishing requirements, defining goals, creating project plans, assigning resources and overall project management and oversight• Utilize analytics and reporting tools to create and measure and analyze marketing related content performance in the various digital communication channels and provide insights and recommendations to marketing and business operational leaders• Provide leadership and work direction to digital strategy team

Sioux Falls, South Dakota Area

• Provided oversight of marketing promotions and content delivery across multiple digital properties and other digital and social channels• Served as primary interface and partner to key marketing and operational stakeholders• Partnered with IT and external vendors on the management and evolution of over 50 digital and social properties• Established rational standards and process improvement• Ensured appropriate planning and resources to accomplish marketing and operational goals• Provided leadership and work direction to digital care/operations team

Sioux Falls, South Dakota Area

• Developed and executed marketing communication plans to increase awareness over 15 programs and service lines• Developed and distributed media/marketing communications materials including writing patient stories, press releases, newsletters and producing additional marketing communications, such as flyers, brochures and related collateral• Planned, organized and executed marketing and community engagement events• Assisted with day-to-day marketing tasks and coordination of production of promotional materials; copy checking, artwork selection and media buying

Sioux Falls, South Dakota Area

• Developed, managed and executed overall marketing plan to meet sales and division goals.• Managed $225,000 local marketing budget for advertising, events and sponsorship opportunities• Led local division re-branding effort from PrairieWave to Knology in March of 2008 - updating company signage, forms, marketing and sales materials• Collected, researched, evaluated and negotiated over 30 local sponsorship opportunities to maximize company exposure

Sioux Falls, South Dakota Area

• Led internal product marketing efforts including product launches and managing promotional and product documentation for over 40 products• Served as primary contact with network affiliates for the development and coordination of marketing and promotional opportunities• Successfully increased the number of cable network promotions from by 28% from 2006 to 2007• Developed, analyzed and managed product and pricing information for ten major competitors• Planned, wrote, edited and coordinated newsletter for customers in all 53 locations

Sioux Falls, South Dakota Area

• Evaluated, organized and coordinated marketing and graphics projects for over 240 locations• Conducted market research studies, survey and census reports• Developed and reviewed occupancy agreements and handbooks for over 200 senior housing locations• Subject matter expert for Fair Housing Act compliance and questions

Sioux Falls, South Dakota Area

• Assisted marketing and communication staff with the development and completion of projects.• Analyzed competition in locations with new senior housing opportunities.• Developed census reports and surveys for marketing needs.• Wrote and edited copy for marketing collateral.