I bring over two decades of unparalleled expertise in the Consumer-Packaged Goods (CPG) realm, boasting a comprehensive skill set encompassing category management, consumer and shopper insights, brand strategy, sales optimization, and Revenue Growth Management (RGM). My professional journey spans both client and supplier domains, entailing impactful contributions across syndicated data analysis, sales strategy formulation, category and brand management, distribution enhancement, and retail excellence.With an impressive two-decade immersion in leveraging IRI and Nielsen data, including a remarkable twelve-year tenure on the supplier side, I possess an unmatched proficiency in harnessing market intelligence to drive strategic decision-making. My aptitude for swift data interpretation enables me to proactively recommend research initiatives, chart actionable next steps, and meticulously monitor outcomes to ensure optimal performance.Moreover, I boast a formidable track record of successfully introducing and championing products and services within corporate and retail landscapes. My consultative prowess has been sought after by industry giants such as Circana IRI, Nielsen, Kehe, Alberto Culver, Kellogg, Kashi, Smucker’s, Perrigo, and 5-hour Energy attesting to my ability to deliver transformative insights and drive sustainable business growth.Specialties: Market Research, Consumer Insights, Analysis, Syndicated Data, POS, Panel, Survey, IRI, Unify, Nielsen, AOD, Excel, PowerPoint, Database Administration, Strategic Thinking, Thought Leadership, Connect the Dots, Category Management, Consulting, Advising, Advisor, Consultant, second set of eyes, MAPS, Promotional Management, Trade, Price, Broker, Cross Functional, Account Management, Planograms, JDA Prospace, Space Planning, Merchandising, Retail, DSD, Sales, Store Operations, Associate Development, Training and Servant Leadership.Clifton Strengths: Analytical, Strategic, Deliberative, Learner, & AchieverGrand Rapids, Michigan native who has lived in Elmwood Park, Illinois and Wooster, Ohio.