Scott D. Floyd Email & Phone Number

Los Angeles, California, Us

Acceleration Community of Companies is a marketing, media and advisory firm designed to guide and advise clients to move quickly and efficiently with their branding, marketing and media decisions. Acceleration offers a new and integrative service of best-in-class specialized resources, where strategy, technology and creativity converge. With offices in Los Angeles and New York.

Media, marketing and communications consultant

Head of Marketing Brand Strategy and Operations

Los Angeles, Ca, Us

Scott has more than 25 years of experience in consumer marketing, entertainment and sports marketing, public relations and communication services with global brands. He currently serves as the agency’s Chief Growth Officer, where he is charged with creating business development strategies as well as running several of the agency’s tier one accounts such as T-Mobile, PepsiCo, Budweiser, Stella, Bud Light and Columbia Sportswear. In this role, Scott serves as PMK*BNC’s liaison with all other sister agencies within the IPG World Group network where he works and collaborates across the agency and parent company to drive organic growth and utilize best agency practices and expertise to secure new business opportunities.Scott has successfully driven business for clients, creating sustainable and impactful lifestyle platforms in entertainment, music and sports. He has extensive experience in several business categories including: automotive, gaming, sports, entertainment, telecom/wireless, beverage, spirits, tobacco, retail, children/toys, airline and cause related initiatives. Scott’s background boasts an impressive mix of strategy, consumer marketing, consumer engagement, digital and media relations.Charged with leading the client’s business in all aspects, it starts with a deep understanding of the client’s industry and brand, their needs, opportunities, and leads to the implementation of the best strategy for clients to be successful in the execution of a program, and eventual measurement and generation of a strong ROI. A sampling of past and current clients include: General Motors (Cadillac, GMC, Saturn, Pontiac), American Express, Philip Morris USA, Anheuser-Busch, Sony PlayStation, Jordan/Nike, IWC (International Watch Company), Audi of America, Declare Yourself (Norman Lear’s Voter Education Campaign), PepsiCo, JCPenney, Competitor Media Group, Diageo, American Airlines, United Airlines, Columbia Sportswear and Hasbro.

Los Angeles, Ca, Us

As COOClient Focused Responsibilities:• Lead multiple brand communications and marketing agency teams to drive client business and initiatives.• Develop strategy, creative and activation campaigns for global brands focusing both on brand communications and consumer marketing disciplines.• Responsible for delivering integrated, smart and executable ideas and solutions that leverage media relations, client media buys, digital, retail, content, spokesperson and property investments.• Create and implement custom measurement and ROI tracking system specific to client needs focused on consumer engagement results and media relations indicators as well as other consumer impact areas.• Provide high-level counsel to clients at the C-Level and SVP-Level as situations arise: crisis, thought leadership, future planning, sounding board, speaking opportunities, message hierarchy, etc.Operational Focused Responsibilities:• Grow client revenue by creating opportunities for additional services to be offered to clients.• Maintain profitability and strong staff cost ratios for Brand Communications division.• Identify and manage costs as they pertain to operational efficiencies; making recommendations on capital spending and company investments for products and services to ensure staff can work more efficiently.• Liaison between agency and all other IPG network companies in regards to organic growth opportunities as well as new business pitches and development.• Identify and implement best practices in the area of measurement and ROI across the company giving employees models and tools to utilize.• Recommend solutions and ideas that improve the agency’s practices, organizational structure, culture, pricing and procurement procedures.

Public Relations Manager Responsible for developing and creating the overall company message in order to help the company sign new business and be positioned in the sports marketing and tour development marketplace.• Bud Light Pro Beach Volleyball League (Men and Women 4-Person Beach Tour 1996 season).• Bud Light Pro Snowboard Series (’96 and ’97 seasons).• ESPN’s Destination Extreme, Sponsored by Slim Jim (1996).

Publicist Responsible for supporting several clients’ sports and entertainment tours with media relations support. Wrote press releases, media alerts, fact sheets, media guides, player/singer bios. Booked media tours, radio tours and distributed b-roll to news organizations. Responsible for setting up and working in tour media rooms to assist journalists on-site with stories. Coordinated interviews and press conferences to announce tour events and ticketing prices.Clients:• Philip Morris, New York, NY: Marlboro Racing (CART and Champ Car for Penske Racing). Virginia Slims Tennis.• USA Volleyball, Colorado Springs, CO.• IMG, Cleveland, OH.