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Founder of Aurora (https://tryaurora.io/ ) - the new market research platform tailored to the needs of business leaders.Accomplished international mixed-methods market researcher with 14+ years’ experience in technology, AI, social media, FinTech, consumer products (CPG), media, payments, and crypto industries. Proven track record of conducting consumer insights and user research (UXR) across 15 countries and 5 continents. 7 years’ experience of successfully hiring, managing, and growing high-performing cross-functional research teams. Excels with a wide range of quantitative and qualitative methodologies, synthesis of diverse data sources (survey data, qualitative data, secondary data, etc.) into simple, clear, actional actionable insights. Experience in multiple organizations building a full research stack of tools and instrumentation, and effectively influencing executive leadership.
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Market Research LeadOpenaiNew York, Ny, Us -
Founder & CeoAurora Jun 2024 - PresentBuilding the best AI-powered insights platform for startups and SMBs, to provide them with the same level of data and insights as their biggest competitors but at a fraction of the time and cost. -
Founder & Head Of ResearchGarrison Research May 2023 - PresentA market research & consumer insights consultancy; partnering with a variety of clients from solopreneurs to Fortune 500 companies in the tech, non-profit, consumer, and education industries. Conducting quantitative and qualitative studies for product-market fit, audience exploration, brand and product marketing, messaging strategies, campaign measurement, trends, consumer journeys, and more. Available for both project-based and ongoing part-time research support. -
Limited Partner, Stage 2 Capital CatalystStage 2 Capital Mar 2022 - PresentVirtual, UsThe Stage 2 Capital Catalyst supports early-stage companies in scaling their business, providing capital and hands-on coaching from an unrivaled community of elite go-to-market professionals. -
Senior Director Of Product & Marketing ResearchCandy Digital Mar 2022 - Feb 2023New York, Ny, UsResponsible for building a holistic research function, including both UXR and Marketing Insights, in a rapidly growing start-up focused on NFTs / web3.Let go as part of company-wide layoffs -
Director Of ResearchRobinhood Sep 2021 - Mar 2022Menlo Park, California, UsHired and led a team of five researchers responsible for conducting marketing research including segmentation, positioning, creative testing, campaign evaluation, measurement, brand tracking, etc.Left after being recruited by an old colleague to establish a research function from scratch at a Series A startup. -
Research ManagerInstagram Aug 2018 - Sep 2021Oversaw all research for four different marketing teams: Creators / Influencers, Shopping (Payments), Explore / Discovery, and IGTV (Video).Hired and managed the career for two full-time Researchers.Led user segmentation, positioning, creative testing, and measurement for multiple large-scale marketing campaigns.Designed and implemented a tracker across nine countries, identifying opportunities and measuring the impact of key product and marketing initiatives. -
Senior Manager Consumer InsightsSkim Apr 2017 - Aug 2018Rotterdam, NlOversaw the Hoboken office which was comprised of ~35 full-time employees.Led quantitative and qualitative projects; each included scoping, proposal writing, questionnaire design and programming, data analysis, and storytelling. -
Senior Manager Consumer InsightsSkim Jul 2016 - Mar 2017Rotterdam, NlLeader of the London team which included 11 full-time employees, while also overseeing our largest client. -
Marketing Research ManagerSkim Jan 2014 - Jun 2016Rotterdam, Nl -
Project Manager - Marketing ResearchSkim Jan 2013 - Jan 2014Rotterdam, Nl -
Associate Project Manager - Marketing ResearchSkim Jun 2011 - Jan 2013Rotterdam, Nl
Scott Garrison Skills
Scott Garrison Education Details
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Penn State Smeal College Of BusinessMarketing -
Penn State UniversitySociology
Frequently Asked Questions about Scott Garrison
What company does Scott Garrison work for?
Scott Garrison works for Openai
What is Scott Garrison's role at the current company?
Scott Garrison's current role is Market Research Lead.
What is Scott Garrison's email address?
Scott Garrison's email address is sc****@****ram.com
What is Scott Garrison's direct phone number?
Scott Garrison's direct phone number is +120822*****
What schools did Scott Garrison attend?
Scott Garrison attended Penn State Smeal College Of Business, Penn State University.
What skills is Scott Garrison known for?
Scott Garrison has skills like Market Research, Marketing Communications, Marketing Strategy, Customer Insight, Marketing Research, Cross Functional Team Leadership, Brand Management, Marketing, Marketing Management, Management, Leadership, Social Media.
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