Design and Measurement of Cross-Channel and AI Experimentation.

Set strategy and roadmap for testing and optimization across all digital channels. Enable business partners to leverage capabilities from Test & Target, Tealeaf, and DoubleClick to optimize customer experience and conversion.

Lead development and execution of Online Measurement program. Enhance Fidelity’s capabilities in the areas of KPI’s, reporting, testing, optimization, targeting, and personalization to support key enterprise initiatives. Focused on Fidelity.com, mobile, and social media channels. Leveraging technologies from Omniture and ForeSee.

The Boston Chapter was organized Summer 2011 to provide local educational and professional networking opportunities for DAA members in New England.　 The DAA Boston chapter holds special events throughout the year as well as a Symposium in the fall, and is working to develop outreach programs with educational institutions and other organizations in the local digital analytics community. The Boston Chapter meets quarterly.　 All DAA members in the New England area are welcome to participate. We invite you to add yourself to the Boston Chapter group to receive email announcements of upcoming meetings and events.

Lead large web projects utlizing leading web disciplines of data analytics, personas, usability, and on-line community research to optimize customer experience balanced with business results.

Brought in as employee #14 at startup led by Jeff Taylor, founder of Monster.com. Built robust products by integrating community tools, editorial and 3rd-party content, and search tools. Helped launch site and company. Developed long term product visions and short term product roadmaps. Responsible for product traffic and revenue. Utilized Omniture web analytics tool to better understand user behavior and drive site improvements.

Brought in to head up product marketing, moved into more senior role to develop compelling IT solutions and execute strategic marketing plans. Managed $1.6 million marketing budget to build brand awareness among IT executives and build pipeline for sales teams. Designed targeted marketing strategies for five product lines and led the launch of three new product lines.

Hired to build marketing and product management functions for company, build collateral package and sales tools, and manage WebKit for Healthcare software application, and channel partners Data General(EMC) and NEC. Growing install base, pipeline, successful channel strategy and robust product roadmap led to company being acquired.

Hired to manage complete redesign of company website and intranet. On-line registration website won acclaim of customers, saved Elderhostel millions in call center and catalog mailing costs and earned 1999 CIO Magazine WebBusiness award.