Scott Milne Email and Phone Number
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As the Head of Global Marketing at Stauning Whisky, I lead the development and execution of the brand's global marketing strategy, with a focus on elevating its luxury positioning, expanding its market presence, and increasing its revenue and profitability. I have over 10 years of experience in the luxury spirits industry, working with some of the world's most iconic brands, such as Bowmore, Laphroaig, and Camus Cognac.My core competencies include brand strategy, partnerships, innovation, and brand-driven creativity. I have a proven track record of delivering measurable success and financial results against ambitious KPIs, managing marketing teams, third-parties and agencies, gaining a deep understanding of consumer motivations, and honing an eye for luxury aesthetics and great design. I am passionate about creating compelling and distinctive brand stories that resonate with consumers and drive loyalty and advocacy.
Stauning Whisky
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Global Marketing DirectorStauning Whisky Jan 2024 - PresentStauning, Skjern, Dk -
Head Of Global MarketingStauning Whisky Jul 2023 - Dec 2023Stauning, Skjern, Dk -
Head Of Alternative Revenue And PartnershipsNorton Motorcycles Jan 2023 - Jun 2023Solihull, West Midlands, GbReporting to the CMO, I led the alternative revenue stream and partnership team developing an executing our strategy aligned with Norton's brand ethos and global priorities. We introduced a successful luxury outerwear range, contributing to the brand's visibility, sector diversification and quality perceptions. Additionally, we expanded Norton's market reach through the strategic development and implementation of a UK 3rd party dealership network. Complementing these initiatives, the team executed a month-long pop-up shop on London's Savile Row, reinforcing Norton's high-end brand image. -
International Senior Brand Manager - Prestige - Scotch, Gin & Irish HouseBeam Suntory Dec 2018 - Jan 2023New York, Ny, UsIn 2018, I was selected to work with the Director of Prestige to form Beam Suntory’s first-ever Prestige Team in the company’s 120-year-old history. Acting as entrepreneurs within a corporate business, our role has been to rapidly upskill our luxury brand and business capabilities across the Beam Suntory spirits portfolio, starting with a single malt brand Bowmore. -
International Brand Manager - Laphroaig & Auchentoshan Single MaltsBeam Suntory Oct 2016 - Dec 2018New York, Ny, UsLed global brand strategy, communication, product development and commercialisation of Laphroaig and Auchentoshan single malts to accelerate value and equity growth across priority markets (UK, US, SEA, Europe & Travel Retail). My role encompassed brand positioning, consumer insight development, new product innovation, packaging design, communication and digital strategy, content development, performance tracking, budget planning and optimisation, stakeholder management, and cross-functional team leadership. Laphroaig is an icon of whisky and the largest peated single malt in the world. Laphroaig has a wide product range, from £35 – £2,500. It is enjoyed by people in over 180 countries around the world. -
Third Party Brands ManagerWhyte & Mackay May 2015 - Sep 2016GbLed the UK onboarding and launch of Whyte & Mackay's third-party brand portfolio; Flor de Caña Rum, Ungava Gin, Camus Cognac & RumChata Liqueur. The role involved leading a cross-functional team to develop and execute multiple marketing strategies, channel strategies, consumer targeting, on-trade advocacy programs, brand communication campaigns, social, and product launches on accelerated timelines. -
Assistant Brand Manager, Jura Single MaltWhyte & Mackay Jul 2013 - May 2015Gb -
Brand Executive - Jura Single MaltWhyte & Mackay Nov 2011 - Jul 2013Gb -
Brand Executive - Rare WhiskiesWhyte & Mackay Jul 2011 - Nov 2011GbReporting to the director of rare whiskies, I coordinated a number of luxury brand projects and NPD on rare whisky brands Fettercairn, Dalmore, Jura & Mackinlays. -
FounderCooper Workshop Ltd. Oct 2013 - Oct 2015The sole founder of a start-up, "Cooper Workshop", that produced oak chips from used scotch whisky barrels. This niche product was targeted at restaurants, smokeries, and homebrew suppliers across the UK and exploited a growing trend among producers and consumers to seek out and create unique flavours. The chips were stocked by several large trade food suppliers and used in over 25 outlets across the UK including The Wee Chip, Glasgow, Texas Joes London, Grill stock Liverpool, and Fallen Brewery Stirling. The launch of "Cooper Workshop" challenged me across multiple disciplines, including product development, design, branding, communications, e-commerce, and customer sales. -
InternWhyte & Mackay Jul 2010 - Aug 2010Gb
Scott Milne Skills
Scott Milne Education Details
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University Of StrathclydeMarketing -
St Ninians High School, Giffnock
Frequently Asked Questions about Scott Milne
What company does Scott Milne work for?
Scott Milne works for Stauning Whisky
What is Scott Milne's role at the current company?
Scott Milne's current role is Global Marketing Director @ Stauning Whisky | Ex-Suntory Global Spirits | Global Brand builder, strategist and team Leader.
What is Scott Milne's email address?
Scott Milne's email address is sc****@****l.co.uk
What is Scott Milne's direct phone number?
Scott Milne's direct phone number is +4479298*****
What schools did Scott Milne attend?
Scott Milne attended University Of Strathclyde, St Ninians High School, Giffnock.
What are some of Scott Milne's interests?
Scott Milne has interest in Lean Startups, Art, Long Distance Running, Health And Wellness, Business, Golf, Barack Obama, History, Web Design, Clothing.
What skills is Scott Milne known for?
Scott Milne has skills like Marketing, Fmcg, Luxury Goods, Marketing Communications, Product Development, Advertising, Trade Marketing, Account Management, Public Relations, Sales Management, Social Media, International Marketing.
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