Scott Donchak Email & Phone Number

San Francisco, California, US

San Francisco, California, US

San Francisco, California, US

Menlo Park, CA, US

• Company Account Access - Family of Apps Registration Flow Unification- https://www.nytimes.com/2019/01/25/technology/facebook-instagram-whatsapp-messenger.html- Spearheaded extensive registration flow unification for.
• Mentored and onboarded interns and new hires to Facebook, Messenger, and the Instagram Growth teams through training and performance feedback.

Menlo Park, CA, US

• Messenger 4 Launch - https://www.digitaltrends.com/social-media/messenger-4-unveiled/- Structured org-wide scalable AB/cluster experiment enabling complete Messenger 3 vs. Messenger 4 comparison as well as team.
• Integrity Team Build Out- Helped build out the Messenger Integrity product team focused on measuring and preventing harm to users through improved tooling (e.g. block, ignore, mute, report). Trained new DS hires and.
• Darkmode Launch - https://messengernews.fb.com/2019/04/15/dark-mode-is-now-available-globally-in-messenger-settings/- Worked with product, engineering, and design to build, test, and launch Dark Mode on Messenger.

Redwood City, CA, US

• Managed promotion planning schedule and A/B testing improving margins, bookings, and conversion rates across campaigns.
• Managed all Marketing data requests, automation, reporting, and forecasting.
• Built customer LTV and retention models to improve acquisition spend efficiency.
• Created product segmentation of unique creator designs using string-search algorithm to better understand product use cases and improve promotional/email targeting.

Waltham, MA, US

• Implemented multiple product price changes driving significant gross profit.
• Worked to improve broader global pricing guidelines to stay competitive and improve customer satisfaction.
• Constructed and automated price/demand regressions for all products and locales for optimization purposes.
• Built and managed dynamic elasticity models of promotional content.
• Conducted and presented statistical risk, break-even, A/B test and pre/post analyses of price changes.
• Introduced “basket starter” and “first order” product metrics to improve price change valuations and better understand consumer behavior.

Waltham, MA, US

• Forecasted US and CA CRM financials using regression models and sensitivity analyses of promotional content.
• Built and presented weekly presentations to team members and upper management communicating key trends, metrics and company health. Presentation construction automated through VBA saving 3+ hours a week.
• Distributed concise daily and weekly email memos highlighting company performance to extended team and leadership.
• Constructed and maintained multiple automated dashboards and reports for upper management in Excel and SSRS.
• Analyzed large data sets using SQL and Excel while providing support to strategic decision making.
• Worked to redefine and optimize key performance metrics to more efficiently communicate company performance.

Seattle, WA, US

• Managed and integrated multiple databases for lead, customer, and nurturing tasks.
• Managed data pipeline, automating data flow and implementing lead scoring models.
• Standardized database metadata, data inflow, and worked to optimize data throughput.
• Implemented tracking measures within the data pipeline for content performance analysis.
• Aggregated data metrics into finalized deliverables.
• Organized, built and launched targeted email campaigns.

• Tabulated, merged, and analyzed many data sets for both internal and external sources.
• Improved efficiency of data handling, transfer, and interconnection.
• Created multiple presentations of analytic findings in conjunction with other team members.
• Presented findings internally to various sectors of the company via PowerPoint presentations.
• Developed a guide outlining efficient data handling procedures for future interns.