Scott Douglas Email & Phone Number

Brisbane City, Qld, Au

Australia

Responsible for all areas of the Asia Pacific business including full P&L responsibility, across various business units and brands in multiple global locations. Successfully led the development of new strategies across all aspects of the business, for global brands such as Bailey Ladders, Bailey Fall Protection and Werner. In this role, I provide visionary leadership for sales management, finance, resource restructuring, marketing, innovation, engineering & marketing.• Executive leadership… Show more Responsible for all areas of the Asia Pacific business including full P&L responsibility, across various business units and brands in multiple global locations. Successfully led the development of new strategies across all aspects of the business, for global brands such as Bailey Ladders, Bailey Fall Protection and Werner. In this role, I provide visionary leadership for sales management, finance, resource restructuring, marketing, innovation, engineering & marketing.• Executive leadership for 70 employees in 5 different countries.• Diversified sales channels and developed innovative strategies to increase revenue by over 20%.• Developed the vision for the organisation and guided direction for the leadership team to achieve the vision.• Turned profitability of the business from a double digit negative position to a double digit positive position that has proven sustainable during continued business growth. • Initiated advertising campaigns to improve safety awareness and work safety with Government Agencies.• Developed a new 3-5 year “how to win” strategy, outlining goals and business growth opportunities.• Implemented and lived the “We Are One” winning culture for our people and teams.• Partnered with Human Resources to effectively lead culture overhaul and succession planning for key leadership roles.• Collaborated with Executive Board of Directors on strategic planning and risk management.• Lead the development and implementation of new marketing and advertising strategies with Fox Sports and Kayo. Show less

Australia

Responsible for all areas of the business including full P&L responsibility and the general operations across many business units in various global locations. Developed and implemented business and management systems that successfully built brand name recognition from a start-up operation to gain distribution across Australia and New Zealand’s biggest hardware retailers, trade and industrial suppliers. • Created and lead revenue management opportunities, which increased sales revenue by… Show more Responsible for all areas of the business including full P&L responsibility and the general operations across many business units in various global locations. Developed and implemented business and management systems that successfully built brand name recognition from a start-up operation to gain distribution across Australia and New Zealand’s biggest hardware retailers, trade and industrial suppliers. • Created and lead revenue management opportunities, which increased sales revenue by over 10%.• Developed new cost improvement strategies by realigning costing budgets that improved overall profit performance by 25%.• Restructured the organisation for increased efficiency and cost savings.• Negotiated and implemented major sponsorships, advertising and communications strategies with key sporting bodies in Australia such as the Australian Football League (AFL), National Rugby League (NRL) and the A-League.• Analyse financial statements, sales reports and other organisational performance indicators.• Successfully launched new brands into Australia and developed new channel strategies to broaden its distribution and achieve market share gains.• Lobbied Standards Australia for improved accreditation and standards development in height safety.• Worked with Height Safety Australia on national policy and strategies for improved height safety legislation. Show less

Brisbane, Australia

Developed and implemented marketing, NPD and sales strategies for hardware/industrial products that successfully achieved market share growth amongst Australia and New Zealand’s leading hardware and trade distributors. Successfully acquired the top ladder brand in Australia, then lead the transition team to merge the two organizations and developed a new resource structure and product, financial, warehousing and sales strategies to drive business improvements, growth and the overall financial… Show more Developed and implemented marketing, NPD and sales strategies for hardware/industrial products that successfully achieved market share growth amongst Australia and New Zealand’s leading hardware and trade distributors. Successfully acquired the top ladder brand in Australia, then lead the transition team to merge the two organizations and developed a new resource structure and product, financial, warehousing and sales strategies to drive business improvements, growth and the overall financial position of the organization. Formed key partnerships with operations, engineering, IT and finance to drive innovation and business improvement to increase market share and the overall financial position of the organization. • Developed new strategies to support a new business model across product, financial, logistics and customer service.• Successfully launched a completely new range for the Australian/New Zealand market including 10 new product categories, gaining distribution through hardware retailers and trade industrial accounts.• Gained over 10% market share in 12 months in a highly competitive environment.• Developed new branding and advertising initiatives with key sporting and media bodies to improve brand awareness and increase website and social media activity by over 140%.• Managed and implemented marketing strategies with the AFL, NRL and A-League to maximise brand engagement.• Lead SKU rationalization project increasing profit margins Show less

Cornubia, Brisbane

As the Chairman of the board, I provide leadership and governance for the planning and financial management of the school to ensure the strategic goals of the school are meet. As a member of the financial committee I provide leadership and advice for the efficient management of the budget and ensure strong cash flow for the school.

As a member of the executive management team, I directed all product development and marketing initiatives. I was responsible for managing all marketing activities and budgeting across various channels in the hardware and industrial markets. As a member of the executive team, my responsibilities aslo included the development of the business plan, budgeting, brand and marketing strategies.• Developed new and potential product growth strategies across retail and industrial… Show more As a member of the executive management team, I directed all product development and marketing initiatives. I was responsible for managing all marketing activities and budgeting across various channels in the hardware and industrial markets. As a member of the executive team, my responsibilities aslo included the development of the business plan, budgeting, brand and marketing strategies.• Developed new and potential product growth strategies across retail and industrial markets.• Directed marketing projects, including business presentations, website development and sponsorship development and activities.• Developed business and brand strategies and budgeting requirements to ensure the PPI and Neta branded products and material differentiated from competitors.• Managed the commercial requirements for brand and product projects to ensure a ROI for the buisness.• Led the delivery of display advertising, email marketing, multimedia, viral campaigns, micro sites, sponsorship, and social media initiatives.• Led the new product startegy to ensure new product gaps are filled and products are delieverd on time. Show less

Brisbane

Responsible for managing products of global brands in the ladder and access systems category for the consumer, trade/industrial and business to business markets. This included the development of an international brand strategy, product positioning, budgeting and ensuring commercial outcomes are achieved. • Developed and implemented key brand and product strategies to ensure the achievement of agreed goals and increased brand awareness to achieve Australia’s #1 ladder brand status. •… Show more Responsible for managing products of global brands in the ladder and access systems category for the consumer, trade/industrial and business to business markets. This included the development of an international brand strategy, product positioning, budgeting and ensuring commercial outcomes are achieved. • Developed and implemented key brand and product strategies to ensure the achievement of agreed goals and increased brand awareness to achieve Australia’s #1 ladder brand status. • Managed and developed advertising and communications activities to drive brand initiatives.• Managed new website development, increasing web traffic by over 400%.• Managed and led projects with high profile PR and advertising companies to ensure communication and advertising strategies were achieved.• Responsible for the company's profitability across all marketing business streams and pricing maintenance, including customer pricing.• Drove new product projects to market from conceptualization, through design, pricing, promotion and product launch. Show less

Brisbane, Australia

In this role, I was responsible for the strategic planning and P&L management, of a large multi-million dollar automotive business. As a member of the board, I also provided leadership and governance that resulted in strong business growth, expansion and maximized commercial results. Complete autonomous decision making responsibility across the whole business to drive profitable growth, ROI and budget management.• Drove the direction of the organization with rebranding initiatives and… Show more In this role, I was responsible for the strategic planning and P&L management, of a large multi-million dollar automotive business. As a member of the board, I also provided leadership and governance that resulted in strong business growth, expansion and maximized commercial results. Complete autonomous decision making responsibility across the whole business to drive profitable growth, ROI and budget management.• Drove the direction of the organization with rebranding initiatives and operational tactics that increased total trading by over 20% within 12 months. • Drove decisions through solid financial management skills with an ability to review, analyze and act upon financial information. • Streamlined business practices and systems to increase efficiencies by over 25%.• Established solid planning and budgetary systems that reduced costs by 15%.• Managed a team of 15 staff, in diverse teams, and demonstrated a consistent ability to achieve results through others. Show less

Gaicd

Master Of Business Administration (Mba), General Management

Bachelor Of Business Management, Marketing/Marketing Management, General

Education record