Scott Dubbs Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

Marysville, Ohio, Us

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

New Brunswick, Nj, Us

Irving, Tx, Us

Coupon Strategy & Execution: Lead coupon programming for $1.5B Scott and Viva Brands. Consumer promotion expert on inter-agency team, responsible for relationships with five price promotion agencies of record. Implemented segmented FSI offer strategy based on CDI/BDI data and historical redemption trends, which delivered 10% ROI improvement and $1MM+ savings. Spearheaded $3MM consumer promotion strategy, including digital and FSI coupons, for national launch of Scott Naturals Tube Free, leading to 15% increase in redemptions vs. test market launch.Innovative Coupon Technologies: Leveraged first-of-its-kind coupon user segmentation study to inform CRM activities and implemented self-optimizing offers based historical redemption data. Identified and tested emerging coupon technologies, including receipt scanning, mobile, and FSI CTA integration. Utilized Visual Attention Service technology to optimize FSI creative, resulting in an 18% redemption rate increase.Enterprise Initiative Lead: Lead development for the PickUptheValues.com coupon portal (350K visits per month), adding brand content, dynamic coupon offers, load-to-card optioning, and behavioral science testing. Executed scale programming for company portfolio events involving in-store, FSI, digital, and social activations, improving ROI by 14%.

Blackfriars, London, Gb

Budget Management & Consulting: Manage Consumer Promotions budgets across four Deodorant brands (Dove, Suave, Axe and Degree) and one Hair Care brand (TRESemme), leading alignment of Brand Management and Finance stakeholders. Facilitate annual budgeting exercise and implement process improvements to ensure budget accuracy and adherence to company’s accounting principles.Forecasting and Analysis: Spearheaded mid-2013 planning exercise, conducting analyses to inform right mix of promotional tactics across Hair, Skin and Deodorant brands. Secured incremental funding to deliver additional revenue to the Personal Care business. Strategic Promotional Advising: In 2011, an unprecedented year of promotional activity, served as primary Consumer Promotions advisor to and senior leaders. Conducted competitive and sensitivity analyses to inform program recommendations; created and implemented a risk management plan, which included identifying cost savings; and developed post-mortem situation assessment and series of recommended best practices for 2012.Post-Acquisition Analytical Support: Served as Integrated Marketing liaison to Legal department following Unilever’s acquisition of Alberto Culver. Synthesized information from four planning systems into a comprehensive report of historical couponing efforts. Received two Unilever “Values in Action” Awards for significant contributions to the acquisition process.

Blackfriars, London, Gb

Budget Management & Consulting: Manage Consumer Promotions budgets across four Deodorant brands and one Hair Care brand. Lead alignment of Brand Management and Finance stakeholders, optimizing marketing programs and ensuring delivery of financial targets. Drive Process Excellence: Facilitate annual budgeting process, and identify process improvements to ensure budget accuracy and adherence to company’s accounting principles.